The Relevance Test
Quiz Questions
1.
Which best describes your primary offer right now?
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A.
Membership
B.
Course / Self-Study Program
C.
Group Coaching Program
D.
Mastermind
E.
1:1 Coaching / Consulting
F.
Agency / Service
2.
What was your annual revenue for the last 12 months?
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A.
Less than $100k
B.
$100-200k
C.
$200-300k
D.
$300k+
3.
Which statement feels most true right now?
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A.
My audience engages, but fewer people buy than I'd expect
B.
People seem interested, but struggle to make a decision
C.
My offer works, but it's becoming harder to explain why it's different
D.
I feel like my business has evolved, but my messaging hasn't caught up
4.
When someone doesn't buy, what explanation feels most familiar?
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A.
"I need to think about it."
B.
"This sounds great, but I'm not sure it's for me."
C.
"I just don't have the budget right now."
D.
"I've tried similar things before."
5.
Which frustration has been showing up most often?
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A.
My content gets attention but doesn't consistently create sales
B.
I know my expertise is valuable, but it feels harder to stand out
C.
People don't seem to fully understand the value of my offer
D.
Sales feel more inconsistent than they used to
6.
If you could instantly improve ONE thing, what would it be?
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A.
Better quality buyers
B.
Clearer positioning and messaging
C.
Higher conversion rates
D.
More demand for my current offer
7.
"I know my business is capable of more sales, but..."
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A.
...people don't seem to see the value the way they used to.
B.
...I don't think my messaging is landing the way it should.
C.
...my audience feels different than it did a few years ago.
D.
...something feels off and I can't quite put my finger on it.
Quiz Outcomes
1.
Buyer Evolved
2.
Messaging Mission
3.
Offer Gap