The Relevance Test

Quiz Questions

1.
Which best describes your primary offer right now?
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- A.
  Membership
- B.
  Course / Self-Study Program
- C.
  Group Coaching Program
- D.
  Mastermind
- E.
  1:1 Coaching / Consulting
- F.
  Agency / Service
2.
What was your annual revenue for the last 12 months?
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- A.
  Less than $100k
- B.
  $100-200k
- C.
  $200-300k
- D.
  $300k+
3.
Which statement feels most true right now?
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- A.
  My audience engages, but fewer people buy than I'd expect
- B.
  People seem interested, but struggle to make a decision
- C.
  My offer works, but it's becoming harder to explain why it's different
- D.
  I feel like my business has evolved, but my messaging hasn't caught up
4.
When someone doesn't buy, what explanation feels most familiar?
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- A.
  "I need to think about it."
- B.
  "This sounds great, but I'm not sure it's for me."
- C.
  "I just don't have the budget right now."
- D.
  "I've tried similar things before."
5.
Which frustration has been showing up most often?
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- A.
  My content gets attention but doesn't consistently create sales
- B.
  I know my expertise is valuable, but it feels harder to stand out
- C.
  People don't seem to fully understand the value of my offer
- D.
  Sales feel more inconsistent than they used to
6.
If you could instantly improve ONE thing, what would it be?
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- A.
  Better quality buyers
- B.
  Clearer positioning and messaging
- C.
  Higher conversion rates
- D.
  More demand for my current offer
7.
"I know my business is capable of more sales, but..."
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- A.
  ...people don't seem to see the value the way they used to.
- B.
  ...I don't think my messaging is landing the way it should.
- C.
  ...my audience feels different than it did a few years ago.
- D.
  ...something feels off and I can't quite put my finger on it.

Quiz Outcomes

1.
Buyer Evolved
2.
Messaging Mission
3.
Offer Gap