The Marketing Foundation Audit

Image Source

Quiz Questions

1.
What feels hardest about your marketing right now?
- A.
  I do not know who I am really talking to or what they care about.
- B.
  I have offers, but I’m not sure the path to buying is clear.
- C.
  I get people to look at my business, but my website does not turn them into leads, bookings, or sales.
- D.
  I rely mostly on social media and do not have a strong way to capture or follow up with leads.
- E.
  I never know what to post, write, or create content about.
2.
Which statement sounds most like you?
- A.
  My content feels random instead of connected to clear themes or offers.
- B.
  I have a lot of pieces, but they do not lead people clearly from interest to action.
- C.
  I do not have a lead magnet, email signup, welcome sequence, or automated follow-up.
- D.
  I have a general idea of my ideal customer, but I have not mapped out their pain points, desires, objections, or buying triggers.
- E.
  My website exists, but I am not confident it clearly guides people toward taking action.
3.
When someone discovers your business, what usually happens next?
- A.
  I don’t have a clear next step or offer path for them to follow.
- B.
  I send them to my website, but I’m not confident it helps them take action.
- C.
  I don’t have a reliable way to capture their email or follow up.
- D.
  I don’t consistently create content that moves them closer to buying.
- E.
  I’m not sure they immediately understand if what I offer is for them.
4.
Where do you think you are losing the most opportunities?
- A.
  My website is not clear, persuasive, or easy enough to take action on.
- B.
  I do not have a way to stay in touch with people who are interested but not ready to buy.
- C.
  My content does not consistently educate, nurture, and sell.
- D.
  My messaging does not speak deeply enough to the right person.
- E.
  People may be interested, but I do not make the next step obvious enough.
5.
Which marketing asset feels weakest right now?
- A.
  My email list, lead magnet, or welcome sequence
- B.
  My content pillars, blog ideas, or social content strategy
- C.
  My ideal customer profile or messaging
- D.
  My offer suite, sales path, or calls to action
- E.
  My website or sales pages
6.
What would you most want help mapping out over the next 90 days?
- A.
  My audience, messaging, and buying journey
- B.
  My offers, CTAs, and sales path
- C.
  My website pages, CTAs, SEO basics, and conversion path
- D.
  My lead magnet, email signup, delivery workflow, and welcome sequence
- E.
  My content pillars, blog topics, and weekly content plan
7.
If you could only fix one thing first, what would feel the most natural for you?
- A.
  Grow and nurture my email list
- B.
  Create better content
- C.
  Understand my audience better
- D.
  Clarify my offer and sales path
- E.
  Improve my website

Quiz Outcomes

1.
Audience Clarity Gap
Image Source
Your marketing may feel scattered because you are not fully clear on who you are talking to, what they care about, what they need to hear, or what moves them toward buying. Fix it here: https://www.hubspot.com/make-my-persona
2.
Customer Journey Gap
Image Source
Your marketing may be attracting some attention, but the path from interest to inquiry, booking, purchase, or signup is not clear enough yet. Fix your customer journey here: https://offers.hubspot.com/customer-journey-map-template?
3.
Website Conversion Gap
Image Source
Your website may exist, but it is not doing enough to guide visitors toward becoming leads, customers, clients, bookings, or buyers. Fix your conversion rate here: https://offers.hubspot.com/conversion-optimization-planner
4.
Email Marketing Gap
Image Source
You may be relying too heavily on social media without a strong way to capture interested people and follow up with them consistently. Fix your email marketing here: https://offers.hubspot.com/an-introduction-to-email-marketing
5.
Content Strategy Gap
Image Source
Your content may feel inconsistent, random, or disconnected from your offers, which makes it harder to grow, nurture, and convert your audience. Learn how to fix it here: https://blog.hubspot.com/marketing/content-marketing-plan