Is your website costing you clients?

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Quiz Questions

1.
When someone lands on your homepage, how quickly do they understand who you help and why you're different?
- A.
  Immediately—it's very clear.
- B.
  They'd probably need to scroll.
- C.
  They'd need to explore a few pages.
- D.
  I'm honestly not sure.
2.
Which best describes your website?
- A.
  It builds trust before people enquire.
- B.
  It looks professional but could communicate more value.
- C.
  I mostly rely on referrals to build trust.
- D.
  I don't think my website is helping much.
3.
How well does your website reflect the business you run today?
- A.
  It reflects exactly where my business is.
- B.
  It's mostly up to date.
- C.
  My business has evolved more than my website.
- D.
  It hasn't been updated in years.
4.
Which statement feels most true?
- A.
  My website clearly explains why someone should choose me.
- B.
  I think people understand what I do.
- C.
  I often find myself explaining my value on discovery calls.
- D.
  My messaging definitely needs work.
5.
How well does your website build credibility?
- A.
  Case studies, testimonials and results are throughout.
- B.
  I have some testimonials.
- C.
  They're hidden away.
- D.
  I barely have any.
6.
If someone wanted to enquire today...
- A.
  It would be obvious what to do next.
- B.
  They'd probably figure it out.
- C.
  They'd need to hunt around.
- D.
  I'm honestly not sure.
7.
Compared to when your website was built...
- A.
  My business hasn't changed much.
- B.
  I've refined a few things.
- C.
  My pricing, offers and clients have changed significantly.
- D.
  It feels like a completely different business.
8.
What's frustrating you most?
- A.
  I'm not attracting enough enquiries.
- B.
  I'm attracting the wrong clients.
- C.
  I think people lose interest after visiting my website.
- D.
  My business no longer feels aligned with where I'm heading.
9.
How do you feel when someone asks for your website?
- A.
  Proud.
- B.
  Pretty confident.
- C.
  I usually explain things before sending it.
- D.
  I cringe a little.
10.
What's you biggest business goal right now?
- A.
  Attract better clients.
- B.
  Position myself as a premium business.
- C.
  Have a website I'm proud to send people to.
- D.
  Build a business that matches the level I'm operating at.

Quiz Outcomes

1.
You're The Hidden Expert
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Your expertise has outgrown your positioning.You're exceptional at what you do, but your business isn't making that obvious.Your website, messaging and positioning aren't clearly communicating why someone should choose you, so potential clients are left filling in the gaps themselves. The result? People compare you on price instead of value.Your biggest blind spot:You know your expertise because you live and breathe it every day, but your audience doesn't. If your business doesn't quickly communicate why you're different, people won't stick around long enough to discover it.What I'd do first:Clarify your positioning and messaging so visitors immediately understand who you help, what makes you different and why you're worth the investment.The good news? Most businesses only need a handful of strategic changes to create a significant shift in the quality of clients they attract.If you'd like personalised advice, book a complimentary Website & Strategy Call and I'll walk through your results, identify your biggest opportunities and recommend the next best step for your business.
2.
You're The Trust Builder
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Your business deserves a stronger first impression.Your work is great, but your website isn't creating enough trust for people to confidently take the next step.Instead of building confidence before you've even spoken, your website leaves too many unanswered questions. That's why referrals are doing the heavy lifting.Your biggest blind spot:People understand your value once they meet you. Your website should build that same confidence before the conversation even starts.What I'd do first:Turn your website into your strongest salesperson by improving clarity, trust and the customer journey so visitors feel confident enquiring.The good news? Most businesses only need a handful of strategic changes to create a significant shift in the quality of clients they attract.If you'd like personalised advice, book a complimentary Website & Strategy Call and I'll walk through your results, identify your biggest opportunities and recommend the next best step for your business.
3.
You're The Evolving Business
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Your business has evolved. Your website hasn't.When you first built your website, it did exactly what you needed it to do.But your business has changed, your experience has grown, your pricing has increased and your ideal clients have evolved. Your website is still introducing the version of your business from a few years ago.Your biggest blind spot:You've looked at your website for so long that it's difficult to see where it's no longer reflecting the business you've become.What I'd do first:Refresh your positioning, messaging and website so your online presence reflects where your business is today, not where it started.The good news? Most businesses only need a handful of strategic changes to create a significant shift in the quality of clients they attract.If you'd like personalised advice, book a complimentary Website & Strategy Call and I'll walk through your results, identify your biggest opportunities and recommend the next best step for your business.
4.
You're The Authority Brand
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You're closer than you think.You've already built strong foundations.Your business feels established, your website is doing its job, and you're attracting good clients. Now it's about refinement. The businesses that continue to grow aren't always making huge changes, they're making strategic ones.Your biggest blind spot:When your foundations are strong, the biggest opportunities are often hidden in the smallest details. Small improvements to your positioning, messaging or website can create a significant lift in trust and conversions.What I'd do first:Look for the friction.Refine the parts of your business that make it easier for the right clients to trust you, enquire and choose you.The good news? Most businesses only need a handful of strategic changes to create a significant shift in the quality of clients they attract.If you'd like personalised advice, book a complimentary Website & Strategy Call and I'll walk through your results, identify your biggest opportunities and recommend the next best step for your business.

Is your website costing you clients?

Potential clients are landing on your website... and deciding whether you're the right choice within seconds. Take this free 3-minute assessment to uncover your Website Identity, discover what's really holding your business back and learn the first strategic change I'd recommend.

Quiz Questions

Quiz Outcomes