What's Not Working in My Business?

Quiz Questions

• 1.
  When someone first comes across your business, how quickly do they understand what you help people achieve?

  • A.
    Almost immediately. My message is pretty clear.
  • B.
    Usually, but I sometimes have to explain it.
  • C.
    It takes a little explaining before people really get it.
  • D.
    I’m still figuring out how to say what I do clearly.
  • E.
    Honestly, it depends on the day. 😄
• 2.
  Do you have a clear offer with a defined outcome and price that people can easily understand and say yes to?

  • A.
    No. I’m still figuring out exactly what I want to sell.
  • B.
    Sort of. I have services, but they’re often customized depending on the client.
  • C.
    Yes. People quickly understand what I offer, what it costs, and what they’ll get.
  • D.
    Mostly. My offer is clear, but I still have to explain parts of it.
  • E.
    Not really. I have several ways people can work with me, and it can feel confusing.
• 3.
  How consistently are the right prospective clients discovering you or hearing about your work?

  • A.
    Very consistently. New people in my target audience discover me regularly.
  • B.
    Pretty consistently. I have a few reliable ways new prospects find me.
  • C.
    Sometimes. I get bursts of visibility, but it isn’t predictable.
  • D.
    Rarely. Most of the people who know about me are already in my existing network.
  • E.
    Hardly ever. Getting in front of new prospective clients is one of my biggest challenges.
• 4.
  When someone shows interest in what you do, how often does that interest turn into paid work?

  • A.
    Very often. I have a clear process that regularly turns interest into paid work.
  • B.
    Pretty often. I convert a good percentage of interested people, though there’s room to improve.
  • C.
    Sometimes. I get interest, but it’s inconsistent whether it turns into anything.
  • D.
    Rarely. People engage, download, attend, or inquire, but few take the next step.
  • E.
    I’m not sure. I don’t really track what happens after someone shows interest
• 5.
  How consistent are your follow-up and delivery processes, from initial contact to client onboarding and results?

  • A.
    Very consistent. I have clear systems and processes that I use every time.
  • B.
    Mostly consistent. I have systems in place, but some parts still depend on me remembering what comes next.
  • C.
    Somewhat inconsistent. I have pieces of a process, but they are not fully connected or documented.
  • D.
    Pretty inconsistent. I often handle follow-up, onboarding, and delivery differently depending on the client.
  • E.
    I don’t really have systems yet. Most of it lives in my head or gets handled as it comes up.
• 6.
  How often are you featured in places that put you in front of the people you want to reach, such as podcasts, interviews, speaking events, or guest features?

  • A.
    Regularly. I’m consistently getting opportunities to reach new, relevant audiences.
  • B.
    Fairly often. I have opportunities throughout the year, but I’d like more consistency.
  • C.
    Occasionally. A few opportunities come my way, but they’re sporadic.
  • D.
    Rarely. I know these opportunities would help, but I’m not getting many of them.
  • E.
    Almost never. I’m not sure how to find or create these opportunities.
• 7.
  When you talk about your work, how clearly does your message communicate why it matters and what people will gain from working with you?

  • A.
    Very clearly. People quickly understand why my work matters and the result I help them achieve.
  • B.
    Mostly clearly. The value is there, but I sometimes have to explain it further.
  • C.
    Somewhat. I can describe what I do, but the bigger benefit does not always come through.
  • D.
    Not very clearly. My message tends to focus more on what I do than why it matters to the client.
  • E.
    I’m still figuring this out. I struggle to put the value of my work into words that really connect.
• 8.
  When your business gets busier or more opportunities come your way, what tends to become difficult first?

  • A.
    Explaining what I do clearly. I find myself changing or overexplaining my message.
  • B.
    Knowing what to sell or recommend next. My offers don’t always fit the opportunity.
  • C.
    Keeping a steady flow of new people coming in. I have good periods followed by quiet ones.
  • D.
    Turning interest into paid opportunities. People are interested, but too few take the next step.
  • E.
    Keeping up with follow-up, onboarding, and delivery. Things start falling through the cracks.
  • F.
    Honestly, I’m not getting enough opportunities yet for this to be a problem.

Quiz Outcomes

• 1.
  Your Visibility-to-Revenue Roadmap

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  You have the expertise, ideas, and motivation. The challenge is that several pieces of your business aren’t working together yet. Your message, offer, visibility, conversion, or systems may need more clarity before your efforts can consistently lead to paid opportunities.The answer isn’t to do more. It’s to focus on the right things in the right order. With a clear roadmap, you can identify the highest-impact changes and create a stronger path from what you know to how you get known, trusted, and paid.
• 2.
  The Message Gap

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  You know the value of what you do, but the people you want to reach may not see it quickly enough. Your message may be describing your work without clearly showing who it is for, why it matters, or what changes because of it.With a clearer message, you can make it easier for the right people to recognize themselves, understand your value, and take the next step toward becoming a paid client or customer.
• 3.
  The Offer Gap

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  You have valuable knowledge and experience, but people may not have a clear, compelling way to work with you. Your offers may be too customized, too broad, or unclear about the outcome someone is paying for.Your next step is to package your expertise into a simple offer with a clear result, price, and path forward so interested people can more easily understand what they’re buying and decide whether it’s right for them.
• 4.
  The Visibility Gap

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  You have a clearer message and something valuable to offer, but not enough of the right people are finding you yet. The issue isn’t that you need to be everywhere. You need to show up more consistently in the places where the people you want to reach are already paying attention.Your next step is to focus on the visibility opportunities that make the most sense for you, such as podcasts, speaking, partnerships, referrals, email, or other targeted channels, so more of the right people can discover your work and take the next step.
• 5.
  The Conversion Gap

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  You’re getting attention. People may be downloading your resources, joining your list, attending your events, booking calls, or hearing you on podcasts, but that interest is not consistently turning into paid work.Your next step is to create a clearer path from “I’m interested” to “I’m ready to work with you” by strengthening your follow-up, nurturing, calls to action, and sales conversations.
• 6.
  The Systems Gap

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  You have leads, offers, and opportunities coming your way, but some of them may be slipping through the cracks because your follow-up, onboarding, or delivery processes aren’t as consistent as they could be.Your next step is to create simple, repeatable systems for what happens after someone shows interest, says yes, and becomes a client, so you can stay organized, follow through consistently, and create a better experience without having to keep everything in your head.