What's missing from your small business marketing strategy?

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Quiz Questions

1.
How clear are you on exactly what you want first time clients to purchase?
- A.
  Crystal clear! I’m constantly talking about their first step.
- B.
  Somewhat clear. There are a few different paths they could take.
- C.
  Not really. I’ve got a lot of entry points, and if I’m being honest, it’s probably a little confusing.
2.
If Jennifer Aniston posted about your business right now, would you feel confident your systems could handle an influx of new clients?
- A.
  Nope! I wouldn't be able to handle that much volume.
- B.
  Somewhat. I have my email pop-up and website set up but there would be a lot of manual labor required.
- C.
  Absolutely! Bring on Jennifer’s followers. My systems are ready without manual effort.
3.
How confident are you about showing up online & social media?
- A.
  Pretty confident! It depends on my mood, but I’m happy talking to the camera like it’s a FaceTime.
- B.
  Somewhat confident. Give me a good template or prompt, and I can usually figure it out.
- C.
  Not really. Social media just isn’t my thing. Between the tech and the algorithm, I’m already over it.
4.
How do you feel about marketing your business? Cringey, or totally confident?
- A.
  Totally confident! I wholeheartedly believe in my business and love sharing my products or services with zero shame.
- B.
  Somewhat confident. I don’t mind marketing, but I feel like I keep repeating myself and don’t always know what to say. I could definitely use a clearer framework.
- C.
  Cringey. It feels like I’m constantly talking about myself and asking people to buy from me, which just feels... weird.
5.
How clear are you on how new customers are finding you?
- A.
  Super clear! I know exactly where my new customers are coming from—whether it's Google, word of mouth, social media, or foot traffic.
- B.
  Mildly clear. Some people tell me a friend sent them, but beyond that, I’m not really sure.
- C.
  Not at all. Honestly, I’d love to know how people are finding me!
6.
Are you in a good groove with your email marketing? Or is it more sporadic, and you’re only hitting “send” when you have a sale?
- A.
  I’m in a great groove! My email community is a safe space, and we share all the things.
- B.
  Somewhat sporadic. I know I should send a newsletter, but it usually happens when I have a new thing to sell or a sale to promote.
- C.
  I’m pretty out of routine. Email marketing is definitely something I know I should be doing more consistently.
7.
Without looking, how well do you know your business numbers—monthly sales, utilization, client frequency, retention, website traffic, etc.?
- A.
  So well! Quiz me right now. I’m ready.
- B.
  I have a general idea. I know what my best and worst months look like, but I couldn’t tell you the actual numbers off the top of my head.
- C.
  I hide from my numbers. They intimidate me!
8.
How set up is your business to make money while you’re offline?
- A.
  Not at all. If I’m not actively working, I’m not making money.
- B.
  Somewhat. My biggest moneymaker is still 1:1 time, but I have a few products or offers that can sell without me.
- C.
  Very! I feel balanced, and money can come in even when I’m on vacation.

Quiz Outcomes

1.
Client Journey
2.
Brand Awareness
3.
Revenue