What's Your Biggest Marketing Gap?

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Quiz Questions

1.
Which best describes your business right now?
- A.
  I’m good at what I do, but not enough people know I exist
- B.
  I’m showing up, but I’m not sure people really understand what makes me different or who I help
- C.
  People follow and engage with me, but I don’t have a reliable way of turning them into leads
- D.
  I have an audience and/or email list, but not enough of those people become paying clients
2.
What frustrates you most about your marketing?
- A.
  I feel invisible
- B.
  I never quite know what to say or how to communicate what I do
- C.
  I’m creating content, but it doesn't seem to lead anywhere
- D.
  People seem interested, but they're not buying
3.
Someone discovers you on Instagram today. What are they most likely to do next?
- A.
  Honestly? Probably scroll past because I'm not reaching enough of the right people yet
- B.
  Look at my profile but potentially struggle to work out whether I'm right for them
- C.
  Follow me and consume my content, but there's no obvious next step
- D.
  Follow me or join my email list, but stay there without enquiring or buying
4.
How do you currently generate leads?
- A.
  Mostly referrals, word of mouth or networking. I’m not consistently reaching new people through my marketing.
- B.
  I’m getting some attention online, but I’m not sure I’m attracting the right people for my services
- C.
  I have followers/people engaging with my content, but I don’t have a consistent way of turning that interest into leads
- D.
  I’m generating leads or enquiries, but not enough of them are becoming paying clients
5.
Which statement sounds most like you?
- A.
  I need more of the right people to find me
- B.
  I need to get clearer on what I'm actually saying and who I'm talking to
- C.
  I need a proper way of turning followers into leads
- D.
  I need to get better at turning interest into actual clients
6.
What happens when someone shows interest in your business?
- A.
  It doesn't happen consistently enough for me to have a process
- B.
  I sometimes struggle to explain exactly how I can help them
- C.
  I don't really have a clear journey for them to follow
- D.
  I have a journey, but people often don't take the final step
7.
If you could fix ONE thing in your marketing tomorrow, what would you choose?
- A.
  Reach more ideal clients
- B.
  Have clear messaging that makes people think “She's talking to me”
- C.
  Have a consistent stream of leads coming into my business
- D.
  Convert more of my existing audience/leads into paying clients

Quiz Outcomes

1.
Your Biggest Marketing Gap: VISIBILITY
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You're brilliant at what you do. The problem is that not enough of the right people know you exist yet.You may be relying heavily on referrals, posting inconsistently or creating content that's mostly being seen by people who already follow you.And when visibility is the problem, spending hours perfecting your sales page probably isn't the priority.I'm sending help to your email right now!
2.
Your Biggest Marketing Gap: MESSAGING
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You don't necessarily need a bigger audience. You need the right people to recognise themselves in your content. Your symptoms might be generic content, struggling to explain what makes you different, talking to several audiences at once, endlessly tweaking your niche, or people consuming your content without understanding why they'd actually work with you...Sending help to your email no! In the meantime, feel free to click below to discuss your results!
3.
Your Biggest Marketing Gap: LEAD GENERATION
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You’re showing up. People are seeing your content. You may even have a growing audience.But there’s a gap between people consuming your content and actually becoming leads for your business.Right now, you may be relying on people remembering you, coming back to your profile when they need help, or magically deciding to send you a DM one day.And unfortunately, that’s not much of a marketing strategy!I'm sending help though - check your inbox shortly..
4.
Your Biggest Marketing Gap: CONVERSION
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You've done a lot of the hard work already.People are finding you. You have an audience, leads or enquiries. People may be opening your emails, downloading your freebies and engaging with your content.But not enough of that interest is turning into paying clients.That means your priority probably isn't more followers.It's making it clearer and easier for the people who are already interested in what you do to take the next step.Help is on it's way (check your inbox shortly)!