The Business Ecosystem Score™

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Quiz Questions

1.
Q1: When someone discovers your business but isn't ready to buy, what usually happens next?
- A.
  A. There's a clear next step that lets me capture their details and continue the relationship.
- B.
  B. I have ways they can stay connected, but I don't consistently direct people towards them.
- C.
  C. I mostly rely on them following me or remembering to come back.
- D.
  D. Nothing really. If they don't enquire or buy, I usually lose track of them.
2.
Q2: If someone landed on your social profile or website today, how quickly would they understand who you help and what you help them with?
- A.
  A. Almost immediately. My message is clear and consistent wherever they find me.
- B.
  B. They'd probably understand, although some parts could be clearer.
- C.
  C. They'd need to look around for a while to work it out.
- D.
  D. I'm not sure they'd know without speaking to me.
3.
Q3: Think about your last few customers. Do you know how they first discovered you?
- A.
  A. I could probably make an educated guess.
- B.
  B. Yes. I track where enquiries and customers come from and can see which activities generate them.
- C.
  C. Not really.
- D.
  D. I know for most of them, although I don't formally track it.
4.
Q4: Someone says, "This sounds interesting, but I need to think about it." What happens?
- A.
  A. I intend to follow up, but it can be inconsistent.
- B.
  B. I usually make a note or reminder and follow up.
- C.
  C. I tend to leave it with them and hope they come back.
- D.
  D. They enter a clear follow-up process and I know exactly when I'll contact them again.
5.
Q5: If your main social media account disappeared tomorrow, how easily could you contact the people who currently know and follow your business?
- A.
  A. I have a database/list, but I don't communicate with it consistently.
- B.
  B. I'd lose contact with a large proportion of my audience.
- C.
  C. Very easily. I have an organised contact/email database that I communicate with regularly.
- D.
  D. I have customer details scattered across different places.
6.
Q6: How much of your customer and prospect information currently lives in your head, inbox, DMs, notes or different spreadsheets?
- A.
  A. Information is spread across several places and I often have to search for it.
- B.
  B. Very little. I have one organised place where contacts and their journey are managed.
- C.
  C. Quite a lot. I mostly rely on memory, messages and whatever system I've created for myself.
- D.
  D. Most things have a home, although there are still a few disconnected pieces.
7.
Q7: How regularly are genuinely NEW people discovering your business?
- A.
  A. Occasionally, usually through referrals, shares or chance.
- B.
  B. Most of the people seeing my business are the same people who already know me.
- C.
  C. Fairly regularly, although it's not particularly systematic.
- D.
  D. Consistently. I deliberately do things that put my business in front of new, relevant audiences.
8.
Q8: When you create content, what is usually driving what you talk about?
- A.
  A. Mostly what I sell, what's happening in my business or what I think I should post.
- B.
  B. The problems, questions and decisions my ideal customers are actually dealing with.
- C.
  C. A mixture of customer needs and things I want to promote.
- D.
  D. I often struggle to know what to say at all.
9.
Q9: How does someone currently move from "I've seen your content" to becoming an identifiable lead?
- A.
  A. Usually they need to message me or enquire themselves.
- B.
  B. I have a deliberate lead-generation route with a clear call to action and lead capture.
- C.
  C. I don't really have a defined way for that to happen.
- D.
  D. I have something in place, but I don't promote or use it consistently.
10.
Q10: How regularly do people who aren't ready to buy hear from you away from social media?
- A.
  A. Occasionally, when I have something useful to send.
- B.
  B. They generally don't.
- C.
  C. Regularly, through planned email or nurture communication.
- D.
  D. Mostly when I'm launching, promoting or following something up.
11.
Q11: When somebody enquires about working with or buying from you, how clear is the next step?
- A.
  A. I deal with each enquiry as it comes in.
- B.
  B. Fairly clear, although the process varies depending on the person.
- C.
  C. There isn't really a defined process.
- D.
  D. Very clear. I have a consistent process from enquiry through to decision.
12.
Q12: If your business suddenly doubled its number of customers next month, what would happen?
- A.
  A. Honestly? Chaos. 😬
- B.
  B. It would be busy, but most of the infrastructure is there.
- C.
  C. My systems and processes could cope with some adjustment.
- D.
  D. I'd probably be juggling a lot manually.
13.
Q13: Beyond posting on your own social accounts, how many active ways do you currently have of getting in front of new potential customers?
- A.
  A. One occasionally, usually referrals or networking.
- B.
  B. Several, and I deliberately use them.
- C.
  C. Social media posting is basically it.
- D.
  D. Two or three, although not consistently.
14.
Q14: If I asked one of your ideal customers why they should choose you rather than someone else offering something similar, what would they say?
- A.
  A. They'd probably focus mainly on my product/service itself or price.
- B.
  B. I'm not sure what they'd say.
- C.
  C. I think they'd give a clear answer that reflects my positioning and value.
- D.
  D. They'd probably explain it, although I'm not sure everyone would say the same thing.
15.
Q15: Do you currently give people a useful reason to share their contact details before they're ready to buy?
- A.
  A. Yes, although it could be stronger or promoted more consistently.
- B.
  B. No.
- C.
  C. Yes, and it's deliberately connected to the problem my ideal customer wants solved.
- D.
  D. I've tried something like this before, but it isn't actively generating leads.
16.
Q16: How well do you differentiate between brand-new leads, interested prospects, existing customers and past customers?
- A.
  A. I could probably work it out by looking through my records or messages.
- B.
  B. Clearly. They're organised and I communicate differently depending on where they are in the journey.
- C.
  C. I don't really distinguish between them.
- D.
  D. I know broadly who is who, although it's not fully organised.
17.
Q17: How confident are you that potential customers aren't quietly falling through the cracks?
- A.
  A. Fairly. I have a system, although I'm sure I occasionally miss something.
- B.
  B. I suspect quite a few opportunities disappear.
- C.
  C. Very. I can see active opportunities and what needs following up.
- D.
  D. I know there are people I meant to get back to.
18.
Q18: What happens after someone becomes a customer?
- A.
  A. It varies depending on the customer and how busy I am.
- B.
  B. There's a deliberate journey including onboarding, communication, retention and opportunities for repeat business or referrals.
- C.
  C. Most of my attention goes into getting the next customer.
- D.
  D. I look after customers well, but much of it is manual rather than systematic.
19.
Q19: If you stopped posting on social media for two weeks, what do you think would happen to new enquiries?
- A.
  A. They'd reduce significantly.
- B.
  B. I'd probably still receive some because I have other visibility and lead-generation routes.
- C.
  C. New enquiries would probably stop.
- D.
  D. They'd probably reduce, but wouldn't disappear completely.
20.
Q20: Which best describes the overall message you're putting into the market?
- A.
  A. I talk about several different things and I'm not sure which one people associate me with.
- B.
  B. The main message is there, but it isn't always consistent.
- C.
  C. My message tends to be driven by whatever I'm selling or posting about that day.
- D.
  D. It's centred around a clear audience, problem and outcome, with my offers fitting naturally underneath.
21.
Q21: When you create something that gets good engagement or interest, what do you usually do next?
- A.
  A. I enjoy the engagement but don't have a consistent next step.
- B.
  B. I deliberately give interested people an appropriate next step into my ecosystem.
- C.
  C. I mostly move on and create the next piece of content.
- D.
  D. I usually include a call to action or follow up with some of the people who engage.
22.
Q22: How consistently are you building relationships with people between their first interaction and a potential buying decision?
- A.
  A. Mostly through whatever content they happen to see.
- B.
  B. Very consistently. I have an intentional nurture process alongside personal interaction.
- C.
  C. I don't really have a process for this.
- D.
  D. Fairly consistently, although much of it depends on me remembering.
23.
Q23: If I asked you right now how many people are actively considering buying from you, could you tell me?
- A.
  A. I'd need to go through my messages or emails to work it out.
- B.
  B. No idea.
- C.
  C. I could give you a reasonably accurate number.
- D.
  D. Yes. I can see them and know roughly where each person is in the decision process.
24.
Q24: How easily can you tell what's actually working in your business each month?
- A.
  A: I mainly look at revenue, social metrics or how busy I feel.
- B.
  B: Easily. I track the key numbers across visibility, leads, sales and customers.
- C.
  C: I mostly go on gut feeling.
- D.
  D: I track some useful numbers but don't have the whole picture.

Quiz Outcomes

1.
Building the Foundations
Your business has potential, but some of the foundations needed to support consistent growth aren't fully in place yet.You may be putting plenty of time and effort into your business, but too much is still relying on you being visible, remembering to follow up, finding the next customer or simply working harder.That can make growth feel unpredictable and far more exhausting than it needs to be.The good news is that you don't need to fix everything at once. Your individual scores below will show you where the biggest gaps are, so you can start strengthening the parts of your Business Ecosystem that will make the greatest difference.Look for your lowest scores. That's where I'd start.
2.
Visibility Result 1
This score shows how consistently the right new people are discovering your business.Strong visibility isn't simply about posting regularly. It's about having reliable ways to reach people beyond the audience you already have.If this is one of your lower scores, your Business Ecosystem may simply need more new people entering it.Ask yourself: Am I genuinely growing my audience, or mostly talking to the same people?
3.
Messaging Result 1
This score shows how clearly people understand who you help, what you help them with and why your business is relevant to them.You can have brilliant visibility and still struggle to generate enquiries if the people finding you don't quickly recognise themselves, their problem or the value of what you offer.If this score is lower than your Visibility score, getting seen may not be the problem. What people understand when they find you could be.
4.
Lead Generation Result 1
This score shows how effectively you're turning attention into identifiable leads.Followers, views and engagement can feel like growth, but unless there's a clear next step, interested people can disappear without ever entering your Business Ecosystem.If this is one of your lower scores, you may not need more content. You may need a better bridge between "I'm interested" and "I'd like to know more."This is where attention starts becoming opportunity.
5.
Nurture & Relationships Result 1
This score shows how effectively you stay connected and build trust with people who aren't ready to buy yet.Most people won't make a buying decision the first time they discover you. A strong ecosystem gives those people reasons to stay connected and allows the relationship to develop beyond whatever the social media algorithm happens to show them.If this is one of your lower scores, you may be attracting people but losing the relationship too early.
6.
Conversion & Follow-Up Result 1
This score shows what happens when interest becomes a genuine opportunity.A strong conversion process doesn't mean being pushy. It means having clear next steps, knowing who is interested, following up consistently and making sure potential customers don't quietly disappear into your inbox or DMs.If this is one of your lower scores, you may already have more opportunities in your business than you realise.The gap could be what happens after somebody shows interest.
7.
Systems & Customer Journey Result 1
This score shows how well the business behind your marketing supports your customers and your growth.Strong systems help you manage contacts, enquiries, customers, follow-up, retention and repeatable processes without everything depending on your memory or constant manual effort.If this is one of your lower scores, growth may currently create more work for you rather than a stronger business.The goal isn't more technology. It's a business that works more smoothly.
8.
Visible, But Leaking Opportunities
There's plenty happening in your business, but not enough of it is connected yet.You're likely already doing many of the things you're told will grow a business. You're showing up, creating content, talking to people and generating some interest or sales.The problem isn't necessarily that you need to do more.It's that opportunities may be leaking away between being discovered, becoming a lead, building a relationship, following up and ultimately becoming a customer.Your individual scores below will help you spot exactly where those leaks are happening.The answer may not be more visibility. It may be what happens after someone sees you.
9.
Connecting the Ecosystem
You've already built many of the pieces of a strong business. Now it's about getting them working together.You probably have some good visibility, clear messaging, customers and processes already in place. But there may still be parts of the journey that rely too heavily on manual effort or aren't consistently moving people from discovery through to becoming and staying a customer.At this stage, growth isn't necessarily about adding more.It's about connecting what you already have, strengthening the weaker areas and creating a smoother journey through your whole Business Ecosystem.Your individual scores below will show you which parts are already supporting your growth and which connections need strengthening next.You're not starting again. You're building on what's already working.
10.
Ready to Optimise & Scale
You've built a strong Business Ecosystem with many of the foundations for sustainable growth already in place.Your business isn't relying solely on posting more or chasing the next customer. You have systems, processes and customer journeys supporting what you do.Now the opportunity is optimisation.Look at your individual scores below for the areas that still have room to improve. Even in a strong ecosystem, one weaker connection can limit the performance of everything around it.This is where refining, automating and measuring what works can help you create more growth without simply creating more work.Your next level is less about doing more and more about making the whole ecosystem work harder together.

The Business Ecosystem Score™

Answer 24 quick questions to discover what's supporting your business growth, where opportunities may be leaking away, and which part of your Business Ecosystem deserves your attention next.

Quiz Questions

Quiz Outcomes