Can someone read your homepage and know in one sentence or two, what makes you different and what would change for the potential client after working with you?
A.
Yes, easily
B.
Kind of, it'd take a little more reading
C.
Honestly, no
3.
If you tell someone what you do, can you say in one sentence what makes you different and what changes for them after?
A.
Yes, right away
B.
Kind of, it might take me a couple tries
C.
Honestly, I tend to ramble...
4.
How do you feel when you send someone to your website?
A.
Proud, it represents me well
B.
It's fine, but not quite "me"
C.
Oh, I suffer from website shame
5.
How do you feel when you tell someone to look you up online?
A.
Confident, it represents me well
B.
It's okay, but incomplete
C.
I actually don't tell people to look me up at the moment
6.
Does your copy talk with your ideal client in language they would actually use, or might it sound like industry jargon to them?
A.
It sounds like how my clients actually talk
B.
It's a mix of both
C.
Honestly, it's probably industry speak
7.
When you talk about your work, in conversation, on a call, in your bio, does it sound like your ideal client's language, or does it come out as industry jargon?
A.
It sounds like how my clients actually talk
B.
It's a mix of both
C.
Honestly, it's probably industry speak
8.
When someone lands on your site, is it obvious what to do next?
A.
Yes, one clear next step
B.
Sort of, but it could probably be clearer
C.
Ugh, no, it's not clear
9.
If someone wanted to work with you today, would they know how to make that happen?
A.
Yes, it's clear
B.
Somewhat, but they would have to ask
C.
No, they would definitely have to ask
10.
Is it clear what your offer actually includes, if someone wants to work with you?
A.
Yes, it's specific and clear
B.
Somewhat, parts are still vague
C.
Honestly, I'm still working on dialing that in
11.
Is it clear what your offer actually includes, if someone wants to work with you?
A.
Yes, it's specific and clear
B.
Somewhat, parts are still vague
C.
Honestly, I'm still working on dialing that in
12.
Are your testimonials or referral language visible where it matters, or buried/missing?
A.
Visible and easy to find
B.
I have some, but buried or thin
C.
I don't have any up right now
13.
Do you have testimonials or referral language ready to share?
A.
Yes, ready to go
B.
I have some, not organized
C.
Not really, nothing gathered yet
14.
Would a stranger understand roughly what you charge and why it's worth it?
A.
Yes, that's clear
B.
Somewhat, could be clearer
C.
No, pricing feels like a mystery
15.
If someone asked what you charge and why, could you answer clearly?