The Expert Visibility Checkup

Quiz Questions

• 1.
  When someone who has never heard of you needs the kind of help you provide, how likely are they to discover you online?

  • A.
    Very unlikely unless someone personally refers them to me.
  • B.
    They might find me if they happen to see one of my social posts.
  • C.
    I have some searchable content, videos, articles, or pages that could lead them to me.
  • D.
    I intentionally create content designed to show up when people search for the problems I solve.
• 2.
  How do you decide what content to create?

  Image Source

  • A.
    I usually post whatever comes to mind or whatever I feel like talking about.
  • B.
    I have general topics I talk about, but there isn’t much research behind them.
  • C.
    I regularly use client questions and problems to guide my content.
  • D.
    I intentionally research what my ideal clients ask on Google, YouTube, AI tools, social platforms, and in real conversations.
• 3.
  If someone searched Google, YouTube, or an AI tool for questions related to your expertise, how much useful content would they find from you?

  Image Source

  • A.
    Very little or nothing
  • B.
    A few things, but I haven’t intentionally built a searchable library.
  • C.
    They would find several useful pieces of content that answer common questions.
  • D.
    I have an intentional library of searchable answers covering the questions and topics I want to be known for.
• 4.
  Imagine someone discovers you today and spends 15 minutes looking you up. What would they find?

  • A.
    Mostly basic information about me and the services I provide.
  • B.
    Some helpful content, but not much proof or depth.
  • C.
    Helpful content plus testimonials, examples, or evidence of my expertise.
  • D.
    A strong trail of videos, content, testimonials, results, interviews, examples, or other proof that makes my expertise obvious.
• 5.
  How much of your content actually demonstrates the way you think and solve problems?

  • A.
    Not much. Most of my content promotes my services or shares quick tips.
  • B.
    I sometimes teach, but I don’t have a consistent authority-building approach.
  • C.
    I regularly create content that teaches, explains, or shares my perspective.
  • D.
    DisagreMy content consistently demonstrates my expertise, approach, experience, and point of view.e
• 6.
  How strong is the proof supporting the results you say you can help people achieve?

  Image Source

  • A.
    I have very little visible proof.
  • B.
    I have a few testimonials or reviews, but I could use much more.
  • C.
    I have strong testimonials, examples, client stories, or results people can find.
  • D.
    I intentionally collect and share testimonials, case studies, outcomes, stories, and other credibility assets throughout my marketing.
• 7.
  How much of your visibility comes from audiences you did NOT build yourself?

  Image Source

  • A.
    Collaborations, referrals, podcasts, summits, guest trainings, or strategic partnerships are an intentional part of my visibility strategy.
  • B.
    I have some partnerships, referrals, guest appearances, or collaborations.
  • C.
    Occasionally someone refers me or invites me into their audience.
  • D.
    Almost none. I rely mainly on my own followers, email list, or direct outreach.
• 8.
  How intentional are you about building relationships with people who already serve your ideal clients?

  • A.
    I actively identify, build, and maintain strategic relationships that can create mutual visibility and referrals.
  • B.
    I regularly connect with complementary experts or businesses.
  • C.
    I know a few people, but I don’t consistently nurture those relationships.
  • D.
    I haven’t really thought about this as a visibility strategy.
• 9.
  If you wanted to be featured on a podcast, summit, guest training, or collaboration next month, how prepared would you be?

  • A.
    I have clear speaking topics, pitches, a bio, assets, and an intentional list of opportunities I can pursue.
  • B.
    I have topics, a bio, and some outreach language I could use.
  • C.
    I could probably figure it out, but I don’t have anything prepared.
  • D.
    I wouldn’t really know where to start or who to contact.
• 10.
  When someone is interested in your work, how obvious is the next step?

  Image Source

  • A.
    I have a deliberate path that moves people from content to a free resource, conversation, offer, or purchase.
  • B.
    Most of my content leads people toward a clear next step.
  • C.
    I sometimes include a call to action, but it varies depending on the content.
  • D.
    Honestly, they may have to figure it out themselves.
• 11.
  How clearly can a potential client understand your main paid offer?

  • A.
    My offer is extremely clear, consistently communicated, and naturally connected to the content I create.
  • B.
    They can quickly understand who it is for, what it helps with, and how to get started.
  • C.
    The offer exists, but my messaging could be clearer.
  • D.
    They would probably need to talk to me before really understanding it.
• 12.
  What happens when someone is interested in your business but isn’t ready to buy today?

  • A.
    I have an intentional nurture and follow-up system that continues building trust and regularly invites people to the right offer.
  • B.
    I have emails, content, or follow-up that keeps the relationship going.
  • C.
    They may follow me or stay on my email list, but there isn’t much of a nurture plan.
  • D.
    Usually nothing. I hope they come back later.

Quiz Outcomes

• 1.
  Early Stage

  Most areas need significant attention, and that's a normal place to start. Focus first on revenue and financial clarity, everything else becomes easier once those foundations are solid.
• 2.
  VISION & STRATEGY Result 1

  Measures how easily the right people can discover your expertise through search, content, video, AI tools, referrals, and other discovery channels.
• 3.
  REVENUE & SALES Result 1

  Measures how clearly your content, proof, expertise, and online presence give prospective clients confidence in you.
• 4.
  OPERATIONS & SYSTEMS Result 1

  Measures how intentionally you use partnerships, referrals, collaborations, podcasts, summits, and other people’s audiences to expand your reach.
• 5.
  FINANCIAL MANAGEMENT Result 1

  Measures how clearly you guide interested people from discovering you to taking the next step and becoming a client.
• 6.
  Developing Owner

  You have real potential, but several areas need deliberate development. The good news: you almost certainly excel in at least one or two categories. Lean on those while systematically building the others.
• 7.
  Capable with Gaps

  You're strong in some areas, but one or two categories are likely costing you in revenue, time, or team effectiveness. Your highest-scoring categories are your foundation; use them to fund the development of your weakest.
• 8.
  Well-Rounded Owner

  You have strong capabilities across the core dimensions of business ownership. Your business reflects that and you're likely growing steadily and building something sustainable. Focus on closing any remaining gaps before they become ceilings.
• 9.
  The Visible Authority

  You’re already highly visible across the full customer journey. Your next step is to optimize what’s working, strengthen the few remaining gaps, and build a repeatable visibility system that helps more of the right people find, trust, connect with, and choose you.