In this episode of the Quiz Marketing Podcast, Josh Haynam is joined by Sarah Goff-Dupont, brand storyteller, content strategist, and unapologetic word nerd, for a deep dive into the power of interactive content. From quizzes and decision trees to flow charts and assessments, Sarah shares how thoughtfully designed experiences can elevate engagement and make content feel more human. They discuss what it takes to stand out in a sea of sameness, the role of AI in shaping modern strategies, and why user experience is the foundation of any effective interactive piece.
Sarah also brings her signature wit and insight to topics like content differentiation, purposeful storytelling, and how to craft for a specific audience without losing personality. Whether you’re a marketer, writer, or strategist looking to boost your content’s impact, this conversation offers smart, actionable takeaways with real-world experiences.
Connect with Sarah: https://www.linkedin.com/in/sarahgoffdupont/
Takeaways:
- Interactive content can take many forms, including decision trees and flow charts.
- Engagement is key to keeping users interested in content.
- Designing for user experience is crucial in interactive content.
- Quizzes can be complex but are rewarding when done right.
- It’s important to have a clear purpose when creating interactive content.
- Understanding meeting dynamics can help reduce unnecessary meetings.
- Static content can still be engaging and informative.
- Differentiation in content creation is essential for standing out.
- AI can enhance content strategies and improve engagement metrics.
- Creating meaningful content for a specific audience is more effective than generic content.