Interact Blog

How to Use Quizzes in Your Content Marketing Strategy

Every content strategy can use quizzes to answer FAQs in a more personalized way. Think of it like if there’s a question that customers or potential customers are asking, you…

Generate Leads with a Meta Ads Quiz Funnel

Table of Contents Meta Ads Quiz Funnel Overview + Conversion Rates A Meta Ads Quiz Funnel is a conversational experience in which your customer solves their own problem with you…

Quiz Tutorials

4 min read

How to Create Interior Design Style Quiz Lead Magnets

Interior design style quizzes have been popular for ages. Interior design consultants and E-commerce stores both use them successfully to drive engagement, collect leads, and directly sell products and services….

Growth Marketing

8 min read

How Empathy and Compassion Drive Quiz Conversions ft. Maiko Sakai

Maiko Sakai, quiz strategy expert, told a story that’s stuck with me. It’s about someone who desired to lose weight. At first the person who wanted to shed a few…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Why Interactive Content Increases Search Engine Rankings

Interact has a portfolio of quizzes we create using our own platform to test the engagement rate of quizzes. We publish them publicly, they cover every industry. The average number…

Quiz Tutorials

5 min read

Inspiring Interactive Content Examples

Lately I’ve been having conversations with some brilliant people about interactive content experiences they have built on the Interact platform. I find it inspirational to see the creativity they’ve used,…

Growth Marketing

< 1 min read

What is the Return on Investment for Lead Generation Quizzes?

The average return on investment for lead generation quizzes is 23.6x – meaning that for every $1 spent on Interact quiz software we have returned $23.60 Interact customers have generated…

Quiz Tutorials

4 min read

Excellent Examples of Instagram Quizzes for Lead Generation

Quizzes are one of the top two ways to generate leads from Instagram (with the other being free webinars/classes). Today I want to show you some of the top quizzes…

Growth Marketing

6 min read

The Most Important Marketing Metrics for Small Business ft. Tayler Cusick Hollman

Note from Josh, co-founder at Interact: This post is courtesy of our Tayler Cusick Hollman, CEO at Enji.co. Enji is a partner of Interact’s, and they do really great work…

Growth Marketing

4 min read

How to Scale an Online Business

For 13 years I’ve been studying online businesses, most of which have failed. During that time we’ve also grown our own business to over $3 million a year in revenue….

Quiz Tutorials

3 min read

Generate leads from Instagram with quizzes

Do you use Instagram to grow your business? Find out how to make an Instagram quiz that generates leads for your business!

Quiz Tutorials

6 min read

Quizzes for Personalized Customer Education

Using quizzes for personalized learning is like speeding up what a traditional school quiz does. Instead of someone answering questions and then waiting for a teacher to grade the quiz…

Quiz Tutorials

3 min read

How to Make an Instagram Reel Quiz that Generates Leads

Recently I’ve interviewed two people who have used Reels Quizzes to generate a lot of leads. Erin McGoff, founder of Advice With Erin (interview here), and Carly Banks, Founder of…