Case Studies · 7 min read Advice With Erin: +140,000 Email Subscribers with a Quiz One quiz grew Advice With Erin’s Email List by 140,000+ subscribers. Here’s how she did it. The following is an interview with Erin McGoff, founder of Advice With Erin. My…
Quiz Tutorials · 5 min read Decision Architecture and Quizzes: Influencing People Towards Better Decisions Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…
Quiz Tutorials · 2 min read Negative or Positive Emotion: Which Drives Higher User Engagement? People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…
Quiz Tutorials · 12 min read How Asking the Right Questions Increases Sales In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…
List Building · 5 min read Quiz Conversion Rate Report 2025 The overall conversion rate when people start a quiz is 40.1%, which means just over 4 out of 10 people will become a lead (on average) when you use a…
Quizzes for Therapists and Mental Health · 6 min read How Therapists and Mental Health Businesses Use Quizzes With quizzes, mental health professionals help their potential customers learn more about themselves, and get curious as to how they can improve. This leads naturally into working together, and provides…
Quizzes for B2B · 3 min read How to Use Quizzes in B2B Marketing As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…
Quiz Tutorials · 5 min read Decision Architecture and Quizzes: Influencing People Towards Better Decisions Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…
Quiz Tutorials · 5 min read How to Create Authentic Connections with Your Customers ft. Julie Bjelland This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…
Quiz Tutorials · 2 min read Negative or Positive Emotion: Which Drives Higher User Engagement? People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…
Quiz Tutorials · 12 min read How Asking the Right Questions Increases Sales In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…
Marketing Strategy · 7 min read Audience Intelligence with Naomi Clare Crellin founder of Storycraft Labs This article is an adaptation of a conversation I had with Naomi Clare Crellin, founder at Storycraft Labs. Our conversation began by talking about how to ask good questions, which…
List Building · 5 min read Quiz Conversion Rate Report 2025 The overall conversion rate when people start a quiz is 40.1%, which means just over 4 out of 10 people will become a lead (on average) when you use a…
Quiz Tutorials · 5 min read Get Discovered Through Search with Quizzes At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…
Quiz Tutorials · 7 min read Neural Pathway Alignment For Creating Memorable Marketing Experiences 🧠 I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…
Quiz Tutorials · 5 min read Quiz Lead Generation For Coaches Your coaching business lives or dies on fresh leads. You need new people to come into your business to stay alive at the least and to grow at the most….