Interact Blog

Fifteen quizzes from Interact customers that bring in leads from Instagram, YouTube, podcasts, and websites, plus the title patterns they share and why outcomes make good segments.

Hiring help can make sense for quiz setup, design, and email connections, but the writing should stay yours. Here is what to do yourself, what to hand off, and how to brief the person you hire.

A second quiz makes sense when you serve more than one audience, want more quizzes to share on social media, or hear several audience questions that fit a quiz. Here is how to decide, using a career coach as an example.

Someone who opts in to see their quiz results should get the answer they came for. Here is how to write results that deliver on the promise in your title, explain why the result fits, and give a useful next step.

Before you launch your quiz, check the basics yourself. Then send it to a few friends you trust and ask them to go through it with fresh eyes. Sometimes that’s…

A quiz taker may see themselves in several outcomes. Here are three ways to handle it, depending on whether they want to explore other results, see their top matches, or understand their level in different areas.

Looking for a personality quiz topic? Here are 100 ideas based on the most popular personality quizzes created on Interact, from learning and attachment styles to Harry Potter houses and spirit animals.

People take quizzes for different reasons: to choose a solution, understand a feeling, find a method, or learn something about themselves. Here are four quiz types that match those reasons, with examples from The Car Mom, Greg Faxon, and Dr. Toyin Alli.

A 1934 newspaper headline about a community quiz night made one thing clear: quizzes have always worked because people want to be heard and want to discover something about themselves. Here’s the research behind that, and why it still holds up against AI.