Interact Blog

Advice With Erin: +140,000 Email Subscribers with a Quiz

One quiz grew Advice With Erin’s Email List by 140,000+ subscribers. Here’s how she did it. The following is an interview with Erin McGoff, founder of Advice With Erin. My…

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Quizzes for Therapists and Mental Health

6 min read

How Therapists and Mental Health Businesses Use Quizzes

With quizzes, mental health professionals help their potential customers learn more about themselves, and get curious as to how they can improve. This leads naturally into working together, and provides…

Quizzes for B2B

3 min read

How to Use Quizzes in B2B Marketing

As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Quiz Tutorials

5 min read

How to Create Authentic Connections with Your Customers ft. Julie Bjelland

This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Marketing Strategy

7 min read

Audience Intelligence with Naomi Clare Crellin founder of Storycraft Labs

This article is an adaptation of a conversation I had with Naomi Clare Crellin, founder at Storycraft Labs. Our conversation began by talking about how to ask good questions, which…

Quiz Tutorials

5 min read

Get Discovered Through Search with Quizzes

At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…

Quiz Tutorials

7 min read

Neural Pathway Alignment For Creating Memorable Marketing Experiences 🧠

I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…

Quiz Tutorials

5 min read

Quiz Lead Generation For Coaches

Your coaching business lives or dies on fresh leads. You need new people to come into your business to stay alive at the least and to grow at the most….