Have you had a vision when you started your business: you planned service or product that you want to sell, defined the person who you would like to work with, expected to have exponentially growing sales so your idea will turn into a successful business? A few months later you realize that you don’t sell…
Continue reading →

In an earlier post titled, “5 Simple Ways to Improve Your Quiz Response Rate Right Now”, I shared a simple 5 step framework that can help you achieve more and better quiz responses. To recap, the 5 A’s to increase your response rate are: Acknowledge Ask Ambience Analyze Appreciate As stated in previous articles, I…
Continue reading →

In an earlier post titled, “5 Simple Ways to Improve Your Quiz Response Rate Right Now”, I shared a simple 5 step framework that can help you achieve more and better quiz responses. To recap, the 5 A’s to increase your response rate are: Acknowledge Ask Ambiance Analyze Appreciate As stated earlier, I realized that…
Continue reading →

In an earlier post titled, “5 Simple Ways to Improve Your Quiz Response Rate Right Now”, I shared a simple 5 step framework that can help you achieve more and better quiz responses. To recap, the 5 A’s to increase your response rate are  Acknowledge Ask Ambiance Analyze Appreciate I realized that each of these…
Continue reading →

Content is king on the internet, and your digital content mix needs to drive engagement and conversions without feeling overly salesy or pushy. You want to be interesting but not overly flashy, and you need to be providing actual value to your prospects. Quizzes are a powerful tool to add to your content strategy for…
Continue reading →

Personal finance is a huge part of our daily lives whether we like to talk about it or whether we like to avoid the subject all together. As someone who works in the personal finance industry, I am surprised at how few people know about his/her own personal finances or how much pain the subject…
Continue reading →

People often use quizzes for their lead generation funnel where after finishing a quiz people need to leave an email to see a result. Then you may send personalized email series based on their outcome. However, lead generation is just a small piece of the whole sales process. A team from AmberCreative put together an…
Continue reading →

It’s natural to come up against some imposter syndrome when it comes to creating a personality quiz. Afterall, the quiz you build should reflect your expertise, but quizzes can get a bit technical. You don’t want your audience to walk away feeling like they were given some regurgitated rap name generator result. Fortunately, you don’t…
Continue reading →

For the first couple years in my business, my lead funnels looked like a patchwork project where I pieced together bits and pieces of advice from big online gurus on how I should be attracting leads and adding more emails to my email list. I didn’t feel well connected to the message in any of…
Continue reading →