Quiz Tutorials

Most businesses don’t have an attention problem. They have a what-happens-next problem. Interactive experiences give that attention somewhere useful to go.

On Instagram, you get one link. That link usually leads to a hub of offers: a course, a podcast, a book, coaching. A quiz works well as one of those…

Most “free” quiz makers aren’t really free once you look at the fine print. Some cap responses so low they’re unusable within a day. Others charge per response instead of…

Not every quiz works the same way. The format is the same, the tool is the same, but the reason someone takes a quiz varies enormously depending on where they…

Mary Marantz grew up in a single-wide trailer in rural West Virginia and went on to graduate from Yale Law School. She is a bestselling author of three books, a…

The best-kept secret of lead generation quizzes is that there are not very many successful quiz topics. Within each industry, there are typically 1-3 quiz topics that consistently perform the…

For years, when someone finished one of your Interact quizzes, they got a single result. A personality type, a product recommendation, a tier. That one label told them something about…

May 2026 Update: Interact has added the Categories quiz type, which allows for measuring quiz takers on multiple categories. Typeform has raised their starting price to $39/month for 100 responses…

In 2026, B2B quizzes are for growing share of voice. I’ve had the privilege of interviewing two B2B marketers who are successfully using quizzes. One from Atlassian, and one from…