Interact Blog

The biggest mistake in B2B quizzes is treating them as a disguised lead qualification form. Here’s how to build one people actually want to take, including a real example from Atlassian’s leadership style quiz.

Every generation has had its quiz moment, but the format keeps changing. Here’s why today’s quizzes are shifting from pure entertainment to practical, expert-backed answers, and three creators doing it exceptionally well.

When a quiz accurately names where someone is stuck, it builds instant trust and opens the door to a deeper conversation. See how Jaclyn Mellone rebuilt her coaching quiz around recognizable patterns (using movie villains to represent different inner-critic voices) instead of just telling people they were stuck.

If you sell website templates, a quiz can help shoppers who like several designs figure out which one actually fits their business. See how TONIC Site Shop and Elizabeth McCravy’s Website Personality Quiz pair a style match with product recommendations, narrowing a full shop down to a useful shortlist.

A quiz can turn general caring about a cause into a personal connection to it. See how Best Friends Animal Society’s Sanctuary Soulmate quiz matches people with an animal, and how the Red Cross’s volunteer quiz helps people picture where they’d fit.

People retake quizzes because they’re curious what another set of answers would reveal. Learn how to build outcomes worth exploring, and how custom result pages that link to each other (and back to the quiz) turn that curiosity into a loop of discovering, retaking, and discovering again.

Customers don’t need to know your product category to get a great recommendation; they just need to describe their everyday life. See how Consider the Wldflwrs’ engagement-ring quiz and Redwood Outdoors’ Sauna Sanctuary Quiz translate familiar details like hobbies and home setup into product fit.

The real teaching moment in an educational quiz happens right after someone answers, correct or not. Learn how to write explanations that add context and build understanding, using examples from the Natural History Museum’s insect-identification quiz and the Red Cross’s home fire quiz.

A quiz can help you personalize your expertise by asking about the real differences between people before giving guidance. Kayla Hollatz’s brand voice quiz is a useful example of how a focused, specific question can lead someone toward exactly the help they came for.