In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Demi Fair, founder of Trust Your Gut, about how she uses quizzes to connect with clients and guide them through the mind-body healing journey. Demi shares how her own experience with IBS and nervous system dysregulation inspired her to create a personalized quiz that helps users understand the gut-brain connection and take the first step toward true healing. The conversation explores how quizzes can be both a valuable lead generation tool and a compassionate entry point for sensitive, health-focused audiences.
Josh and Demi dive into the mechanics behind her quiz funnel, discussing the balance between personalization, automation, and trust-building in the health space. They also cover marketing strategies, the power of storytelling in coaching, and why human connection still beats AI when it comes to supporting real people. If you’re a wellness coach, functional health practitioner, or anyone blending education with empathy, this episode offers a fresh look at how quizzes can fuel growth and transformation.
Learn more: https://www.trustyourguthealth.com/