In this solo episode of the Interact Podcast, Josh Haynam, co-founder and CEO of Interact, breaks down what has changed in quiz marketing heading into 2027 and what has stayed the same. The biggest shift is where quiz traffic comes from: Instagram has become a major discovery channel for businesses using quizzes to move their audiences from social media onto email. Josh walks through real examples of businesses using quizzes through their Link in Bio, DM automation, and content to attract the right people and turn social audiences into longer-term email relationships.
Josh also explains why the fundamentals of creating a great quiz have barely changed. The best quizzes still start with the question someone is already asking themselves while consuming your content, then use thoughtful questions, precise language, and personalization to give them an answer that actually applies to them. He also explores why AI makes understanding your audience and writing with empathy more important, not less, and why the strongest quizzes are deeply human and carefully crafted. This episode is a practical guide to thinking about quiz strategy, content, and audience growth going into 2027.