In this episode of the Interact Podcast, Josh Haynam sits down with Nick Loper, founder of Side Hustle Nation, to break down how he uses quizzes to generate leads and help a massive library of content feel more personalized. Nick shares the story behind his Side Hustle Finder Quiz, which has generated 57,000 leads since 2019 and continues to bring in hundreds of leads each month with minimal upkeep. He also reveals one of the biggest surprises the quiz uncovered about his audience: 80% of quiz takers weren’t looking to quit their jobs and become entrepreneurs, they simply wanted to make extra money. That insight ultimately changed the type of content Nick created and who he created it for.
Josh and Nick also explore how quizzes can solve another challenge for content-heavy businesses: helping people find the right content at the right time. Nick shares how his podcast playlist quiz turns more than 700 episodes into personalized recommendations while converting listeners into email subscribers and deepening their relationship with the Side Hustle Nation brand. They also discuss first-party data, quiz automation, SEO, AI, and why giving people the option to skip an email opt-in can actually create a better long-term audience. This episode offers a practical look at turning quizzes into evergreen assets that generate leads, uncover what your audience really wants, and make your existing content more valuable.
Learn more: https://www.sidehustlenation.com/
Take the quiz: https://www.sidehustlenation.com/personalized-playlist/