In this episode, Josh Haynam interviews Tyler Leber, co-founder of Coconut, about their innovative approach to hiring virtual assistants through a branching logic quiz system. Tyler shares insights on the importance of automation in applicant screening, the evolution of Coconut, and the challenges of remote hiring. They discuss cost comparisons between US and offshore hiring, building trust with clients and talent, and the effective roles for virtual assistants. The conversation also touches on growth strategies, lessons learned, and the integration of AI into their hiring processes.
takeaways
- Coconut uses a branching logic quiz to screen applicants effectively.
- Automation saves significant time in the hiring process.
- The company has evolved from a market research firm to a VA staffing agency.
- Trust is crucial in the VA staffing industry.
- Coconut offers competitive pricing compared to US hires.
- The company focuses on executive assistants and customer service roles.
- Content marketing and referrals have driven Coconut’s growth.
- Paid ads have proven less effective in a competitive market.
- AI tools are being integrated to streamline resume parsing.
- Coconut emphasizes building a community among its talent.
Learn more about Coconut: https://www.trycoconut.com/