In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Madison Krigbaum, travel blogger and founder of Madison’s Footsteps, about how she uses quizzes to grow her audience and email list. Madison shares how integrating fun, personalized travel quizzes into her content strategy helped her stand out in a crowded space and offer immediate value to her readers. The quizzes not only boost engagement but also guide visitors toward their ideal destinations based on personality and travel style.
They also discuss the impact of recent SEO and algorithm changes on content creators, and how interactive tools like quizzes can help bloggers stay relevant by delivering truly helpful, human-centered content. Madison gives a sneak peek into her upcoming Italy move and how she plans to create more destination-based quizzes that combine inspiration with practical travel planning. It’s a must-listen for travel creators looking to turn content into connection.
Learn more: https://madisonsfootsteps.com/
What’s your next international solo travel destination? Take the Quiz: https://quiz.tryinteract.com/#/674c9ed9bfc2b6cdf101ac0d
Takeaways:
- Madison uses quizzes to enhance user engagement on her travel blog.
- Quizzes help collect email addresses while providing immediate answers to users.
- The integration of quizzes into blog posts has shown a good conversion rate.
- Understanding the audience’s needs is crucial for effective quiz design.
- Recent Google updates have forced creators to focus on helpful content over monetization.
- Madison’s quizzes are designed to reflect her brand voice and engage users.
- Future quizzes will focus on travel itineraries and local experiences in Italy.
- Interactive content like quizzes can differentiate a blog from standard articles.
- Madison emphasizes the importance of fun in quizzes to attract users.
- The combination of quizzes and informative content can lead to better user retention.