Understanding Your Audience w/ Julie Bjelland

In this conversation, Josh Haynam and Julie Bjelland discuss the creation and impact of quizzes designed for sensitive and neurodivergent individuals. Julie shares her journey in developing these quizzes, emphasizing the importance of understanding the audience and building trust through personal connection. They explore the significance of authenticity in communication, the evolving nature of business, and the role of continuous learning in professional growth. The discussion highlights how quizzes can serve as entry points for education and community building, ultimately aiming to improve the lives of individuals by fostering understanding and connection.

Takeaways

  • Julie created sensitivity and autism quizzes to help people understand themselves.
  • The quizzes are based on patterns observed in the sensitive and neurodivergent populations.
  • Feedback from users has helped evolve the quizzes over time.
  • Quizzes can spark curiosity and motivate further learning.
  • Building trust is essential; quizzes help users feel understood.
  • Authenticity in communication fosters deeper connections with the audience.
  • It’s important to normalize imperfection in personal and professional growth.
  • Creating different levels of support can cater to diverse audience needs.
  • Continuous learning and evolving are crucial for personal and professional development.
  • Quizzes can serve as a matchmaking tool between the creator and the audience

Learn more about Julie: https://www.juliebjelland.com/

Checkout Julie’s quiz: https://www.juliebjelland.com/autism-quiz

Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

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