Grow Your Email List and Make Sales Using Quizzes

What led you to quizzes and interact in the first place?

I had seen a few quizzes that I really liked, but there was one in particular that stood out to me from a colleague who had used Interact for her own quiz.

I initially launched my quiz with a different provider, but just couldn’t get excited about the limited ability to use our own branding, the ease of use or the amount of control/options we had in following up with people who took the quiz.

Switching over to Interact was a no-brainer in the end- it was so user-friendly, I was able to customize and use my own branding, and was able to easily follow-up with new leads and continue to offer them value based on their individual results.

How much time and money did it take you to get your quiz up and running?

The process was so easy and such a great investment.

In terms of creating quiz questions and results, it took me and my team about 5-6 hours to come up with the questions, write results and then create customized emails based on each.

As for setting it up and getting it running, it took us another 5 hours or so.

In total, I would say the time investment was about 10 hours, and the financial investment (between paying team members and setting up with Interact) was around $250-$300.

How is your quiz implemented and promoted?

I use Facebook ads homepage traffic to generate new leads with the quiz.

I also promote the quiz from time to time on my Instagram account along my podcast, The Amber Lilyestrom Show, to keep the quiz gaining continual exposure.

What are the results of your quiz? New leads? Sales? Low cost Facebook ads?

I’ve had incredible results with the quiz!

I continue to get consistent, low-cost, new leads via Facebook ads- and the ads seem to have better performance the longer they’ve been running.

My mailing list has grown by over 4,000 since implementing the quiz and many of those leads have brought in sales/signups for my lower ticket programs- which then funnels those leads to my high ticket programs down the line.

What led you to quizzes and interact in the first place?

As a website copywriter and content creator, I geek out when it comes to personalized marketing. I really believe it's the future of marketing, so getting in on the ground floor (or at least close to it) with interactive quizzes felt like it was worth the experiment. I didn't have too many expectations going into it since I was just interested in trying something new for lead generation and email list growth. I couldn't believe how quickly people loved the quiz and how many other quizzes my friends and community members have created for their own businesses because of their experience with my own quiz.

How much time and money did it take you to get your quiz up and running?

I was up and running with my quiz within one day! I spent an hour creating the actual quiz content and implemented it using the Interact tool in less than 30 minutes. It took me about 5 hours to create the personalized email sequences and put them into my email marketing software. For an investment of one day, I've been able to run my best performing lead magnet completely on autopilot. I still get emails from people who are just discovering the quiz and love it, even though they have no idea I haven't had to touch the quiz for over a year. It's been a great way to personalize my marketing while being really hands-off.

How is your quiz implemented and promoted?

Since my quiz has been performing so well, I use it as the main social media bio link for all of my accounts. It gets some traction that way but the vast majority of people find my website through Google so it's been a great way to nurture new visitors who are interested in learning more about what I offer. I have the quiz in my website footer and on my homepage as well as on my blog as a content upgrade.

What are the results from your quiz so far (outcomes, leads, sales)?

The results have been surprising, in the most delightful way. I’ve actually never used social media advertising so all of my email leads from the quiz have been driven through organic traffic. As the SEO value of my website continues to grow, I’m able to capture more leads using the quiz than ever before. The quiz topic focuses on helping entrepreneurs find your brand voice style which is the first step of working with me as a copywriter. It creates a natural tie-in to my services which has helped me generate more interest in what I offer.

The quiz has “sealed the deal” by landing me at least four copywriting client projects (in the $2000-3500 budget range) in the past year that I know of, so it’s been well worth the time investment.

What problem does Interact help solve for your business?

We’d been trying to find a cool, well-integrated opt-in that felt true to our brand (and out of the typical opt-in box), aaaaand we also knew we needed to gather data on the kinds of customers that were visiting our website Tonic Site Shop, and the problems they were struggling with. (A creative business that doesn’t “do” data? SHOCKER!)

Through what seems like a quick, fun quiz, we’ve been able to discover what kinds of businesses our potential clients are running, how long they’ve been in their field, how interested they might be in our products, what kind of Instagram content they respond to, and more...hello, data!

Even more importantly, we’ve been able to serve our leads well and provide them very specific, helpful info to improve their brand and pique their interest in ours. We get email after email telling us how much our new quiz friends appreciated the results content (and specifically the cocktail recipes and spotify playlist we put together for each result!). And people LOVE the quiz itself, too! (I mean, don’t YOU want to know what your brand cocktail would be? You totally do.)

How much time/money did it take to get up and running?

Fun fact: we actually didn’t set up our quiz until about 3am the night before we decided to launch it. (We don’t recommend that.) But we went from having our quiz and results somewhat written a few days prior to a full quiz with beautiful custom results pages in a matter of hours, at no cost apart from the Interact subscription. It was, in a word, “easy.” Whew.

Where do you use the quiz and how is it promoted?

We have the quiz embedded on our website homepage, and there’s also a pop up that prompts visitors to take it. We haven’t run Facebook ads to it yet, but that’s the next step (and we can’t wait!)

What did it take to get the quiz implemented?

Most importantly, we felt like we had to come up with a good idea for a quiz — something that people would WANT to take, that felt true to our area of expertise as brand and website designers, and that ultimately would resonate with our leads and our products.

But beyond that, it took brainstorming the content (shout out to our friend Chanti who spent a day with us talking through ideas and writing drafts!) and then implementing it in Interact (which took a little over an hour), and then setting up our custom results pages ( our favorite Interact feature!) in our website platform, SHOWIT. After that, it was a matter of writing an onboarding email (since Interact works fluently with our newsletter platform) to ensure our leads had somewhere to go after the quiz experience. It was a seamless process, and we were thrilled with how foolproof Interact makes the whole shebang.

What are the results from your quiz so far (outcomes, leads, sales)?

Our results have been kind of amazing. In a matter of one month, with little to no direct promotion of the quiz on our parts, we generated over 1k new leads, making this easily our best opt-in ever. As a company that does almost no marketing (great word of mouth has been our friend!), we knew it was time to begin building our list, and choosing Interact has been the best decision we’ve made on that front.

We’ve already seen a high number of leads purchase website designs from us, and there’s been a very low unsubscription rate. We can’t wait to begin directly promoting the quiz, fine tuning it to be even more accurate and beneficial. This is a foolfproof marketing tool tailor-made for creative businesses like ours.

There’s a reason the best in the business are using Interact; it’s one of the best things we’ve ever done for our business. If you’re looking for something to set your marketing voice apart from the crowd of noisy freebies and instant downloads, you’ve found your solution.