Grow Your Email List and Make Sales Using Quizzes

Kristen Poborsky is a marketing strategist and coach with over 9 years of experience helping businesses grow. She’s also got a quiz that is performing extremely well for generating leads from Facebook. She shared her story with us.

What problem does Interact help solve for your business?

Since day one...a main business goal of mine has been to build my list to that I can expand my impact and help more people through my content, services and training.

Without a doubt the quiz I build with interact is the best performance I’ve had with any opt in EVER...with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I’m pretty happy.

How much time/money did it take to get up and running with your quiz?

Within a couple of weeks I had created my quiz and my landing page. Then it took me about another couple of weeks to get my custom thank you pages set up with a download.

So all in all about 3 weeks probably about 20+ hours were invested of my time to get the setup done. However if I had used my team I could have cut my timeline by 50%

What did it take to get the quiz implemented on your site?

I used a combination of Interact Quizzes, Leadpages and Aweber to set up my landing pages, thank you pages and nurture sequences. It was really easy to make them all work together and I am big fan of both Interact and Leadpages because I it was so simple and easy to manage the set up.

Here’s a screenshot of what my quiz landing page looks like:

Once they opted and got their results, I segregated my list on Aweber based on their results so I could deliver more content that was customized to their segmentation.

I did the work all myself instead of delegating to my team so it really only cost me my time plus the following software that I used:

What were your results? outcomes? leads? sales?

Without a doubt this is the best performance I’ve had with any opt in EVER...with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I’m pretty happy.And the biggest bonus was how quickly I was able to pull this off using Interact quizzes.

I did my homework when it came time to pick a platform to generate my quiz and Interact has all of the features that I was looking for. Now I’m telling my clients to start building quizzes so they can generate more leads on autopilot.

Sometimes a quiz can make a huge impact on lead generation strategy. When used to replace call to action buttons on a website and implemented on social media a quiz can drastically increase lead generation efforts. That’s exactly what happened when Kayla Hollatz added a quiz to her website. She was kind enough to do a Q&A with us about how it went and what the results were, let’s jump right in.

What problem does Interact help solve for your business?

The quiz I built with Interact helps me not only attract more quality subscribers through an easy-to-use, automated quiz, but it’s also helped me further personalize my email marketing efforts. It’s been a great way to connect with my audience and understand their needs on a larger scale, all while creating engaging quizzes they’re excited to take. It’s a win-win!

How much time/money did it take to get up and running?

The investment was very small for all that I’ve gotten out of using Interact. It took about 2 hours to set up my quiz within the Interact tool (1 hour of planning, 1 hour of implementation) and 6 hours for creating the personality results specific email sequences in my email marketing tool. After only one day, I was up and running with my best lead driver. It’s been well worth the investment of time.

What were your results? outcomes? leads? sales?

The results have been surprising, in the most delightful way. When I launched the quiz with my new website design, the quiz garnered more attention than my new brand’s look. The social sharing was epic and it generated nearly 700 subscribers in that launch day. The quiz also generated close to 1,000 leads on a single day after an influencer shared it with her audience a month later. I use the quiz as the main call-to-action link in all of my social media bios and continually receive email replies from subscribers who love the full experience the quiz and email sequence has given them. I couldn’t be happier with the results! The quiz has now generated over 3,200 leads total at a conversion rate of 46%

Today we have the privilege of talking to Lindsay Scholz. Lindsay is a media and branding strategist who has used this quiz to triple her email list, let’s jump right in!

What problem does Interact help solve for your business?

When I launched my branding and social media strategy business, I immediately knew that growing a solid, loyal email list would be a challenge. It seemed like I had tried everything: pop-up welcome boxes on my website, opt-in freebies and more – and my list of leads wasn’t growing. As soon as I began using Interact, though, that all changed!

How much time/money did it take to get up and running with your quiz?

My initial investment primarily consisted of the time it took to brainstorm a quiz topic that would best serve my audience, which took 2-3 hours. From there, building out my “What’s Your Ideal Brand Aesthetic?” quiz took less than 2 hours – fun quiz results included!

What did it take to get the quiz implemented on your site?

First, I knew that I wanted my quiz to serve my audience with meaningful content that would add value to their businesses – even if they didn’t want to work with me right away. With that in mind, I came up with my “What’s Your Ideal Brand Aesthetic” quiz idea and ran with it. Next, I drafted up all of the copy that I would drop into my quiz, along with the copy and calls to action for each distinct quiz result. Once that was all in place, setting the quiz live and integrating it into my site was the final, simple step!

What were your results? outcomes? leads? sales?

I’m not exaggerating when I say that my email list grew overnight – because it did. I went from struggling to capture meaningful leads to having a growing list full of 50 engaged and interested potential clients in a days’ time. Since then, my leads have tripled. Thanks to Interact, I’ve been able to share out relevant content with my leads and have even had the pleasure of taking some of them on as new clients. My client calendar is booked out for the next quarter because of this, and that’s a great feeling!