Make A Quiz To Generate Leads For Your Business

Assessment Quizzes

Make assessments with Interact, also called multiple choice quizzes. With this type every question has a correct answer and the results of the quiz are based on how many points you get correct in the quiz.

You can also show people if they got each answer right immediately after the quiz taker chooses an option, and you can include an answer key in the quiz results.

Drag-and-Drop Builder

Create branching logic quizzes where you show quiz takers different questions depending on how they answer.

For example, if you wanted to divide your audience based on age, your first question could be "What's Your Age?" and then you could create a branch so that each age range saw a different set of questions after that.

Image Questions

Add images to your quiz questions to increase engagement. With Interact you can make image questions, image answers, or both.

We ran a study of the top 100 quizzes based on views and found that every single one of them had at least one question with image answers (like the one pictured to the right).

This format is fun and makes your quiz more interactive or your audience.

Show Correct Answers Right Away

*Optional, and only available on assessments

Within an assessment built with Interact you can show people the correct answer to each question immediately after they answer it. You can also provide an explanation of why the correct answer is the right one.

Customize your opt-in form
for maximum conversions

Enable email capture to build your list using your quiz. The opt-in forms on quizzes often convert quiz takers at a rate of 50% or higher.

You can customize the call to action text on the opt-in form to make it relevant to the quiz so people will want to opt-in to learn more about the topic of the quiz.

The form comes up after the last question of your quiz is answered but before the results are revealed. It's like a gate for your results to be shown and you can choose whether to make it optional or required.

You can segment your quiz leads based on which result they get or how they answer a particular question

Send your new leads to different lists or automations, tag them or update a custom field. You can segment your leads based on which quiz result they get or on depending on how they answer a particular question.

For example, if you wanted to segement your new leads based on which personality type they are, you can do that. If you wanted to segement your new quiz leads depending on how they answer the question "How Old Are You?" you can do that as well.

Create Custom Quiz Results For Each Outcome of Your Quiz

Make a different quiz result for each outcome of your quiz. You can add call to action buttons to each of the quiz results that links to a unique blog post, product, or signup form depending on which quiz result someone gets.

Each quiz result also has its own social sharing buttons for people to share their results. When results get shared it will look like "I got (My Result) - (Title of Quiz)" which will entice friends who see the quiz shares to click and go see their own result.

Track Conversions With Built-In Facebook Pixel and Google Analytics Integrations

Send events to Facebook and Google for:

• Quiz Views
• Quiz Starts
• Answering Quiz Questions
• Quiz Completions (Leads)

Track cost per lead and create custom audiences for quiz results or answers to individual quiz questions

Embed Your Quiz on Your Website

Interact quizzes embed ito your website with an Iframe, they work on all types of websites and website builders including.

• Wordpress
• Squarespace
• Wix
• Shopify
• Weebly
• Leadpages
• Unbounce
• Instapage

And more. You can also embed onto any custom HTML website with our HTML and Javascript embed options.

Use Interact's built-in promotion options to make a quiz popup or announcement bar on your website

You can easily turn your quiz into a popup or announcement bar on your website by adding one line of code to your site's header.

This will put your quiz in front of more people and generate more leads with very little effort.

Analyze your quiz results and see your quiz performance at a glance

See a visual funnel of exactly how your quiz is performing at any time. Sort by date range to compare time ranges and quickly know how changes to your quiz are affecting conversion rates.

Share this funnel with your team and add it to reports for an extra level of engagement within your organization.

See individual lead responses including answers to each question and which result they got

For each person who submits the form and becomes a lead through your quiz you will be able to access all of their individual answers to questions as well as which quiz result they got.

This is perfect for follow-up conversations or creating reports to send to your new leads.