Generate Leads and Drive Sales Using Quizzes

Create quizzes you can use to grow your email list, drive sales, and increase your social media presence.

How To Grow Your Business Using Quizzes

Generate Leads

Email marketing has an ROI of 43x according to an IBM study (for every $1 spent on email marketing you’ll earn $43 back), and quizzes are the best new way to generate new subscribers. By adding an email capture form to your quiz you’ll get an average conversion rate of 50%, meaning that half of the people who take your quiz will opt in to become email subscribers.

Drive Sales

Within a quiz you can recommend products and services to people based on which quiz outcome they get. Personalized product recommendations generate 230% more sales than non-personal ones so you’ll see an instant bump in your sales.

Grow Your Social Reach

On average, 10% of people who take quizzes share their results on social media, so you’ll see an increased presence on social media. Quizzes are so share-able that 3 of the top 5 most shared articles for the New York Times last year were actually quizzes.

Customize High-Converting Templates, Tailored to Your Business

Interact has over 100 pre-made quizzes that are exactly like the most popular and successful ones you’ve seen all over the place, and you can use our pre-made quizzes for your business.

Loading preview

Loading preview


Interact Features

Whether you create a quiz from scratch or start with a template, Interact has all of the tools you need to begin creating successful quizzes to drive in high-quality leads.

Customizable Design

Customize all colors, images, and buttons to match your website and brand.

Branching Logic

Show users different questions depending on how they answer previous questions.

Multiple Quiz Types

Choose from three types of quizzes: Personality, Assessments, and Scored (Tally) Quizzes.

Opt-In Form Builder

Customize your quiz opt-in form and gate quiz results.

In-Depth Analytics

See exactly who is taking and sharing your quiz, and how people are responding to questions.


75% of all traffic to our quizzes comes from mobile devices, we’ve optimized the quiz experience for every size screen.

Integrates With The Most Popular Email Marketing Platforms

Connect your quiz to your email marketing program. Segment new leads by which quiz outcome they get, so you can follow up with each lead in a personalized way and maximize sales.

See All Integrations

Unbelievable results with Interact!...I highly recommend Interact and want to personally thank Interact Quizzes. After just 24 hours of implementing our very first quiz we generated 285 leads.

Michelle P.

Easiest quiz maker, and I've tried them all!...Set up is a cinch and I was especially pleased by the ability to connect each answer with it's corresponding outcome with a simple visual line which leaves little room for error. I also appreciate being able to embed images and links very, very easily within each outcome.

Adrianna M.

Never seen anything like this for lead gen!...Blown away by this! As a lifelong marketer, I needed a great quiz as an opt-in for my next book, and I wanted a beautiful quiz that integrated easily with my autoresponder. I eventually found Interact and to my astonishment, it is intuitive, easy to use, seamless, updates in real time, and creates a Class A quiz quickly. This is the software I've been waiting for! Brilliant!

Wendy K.

Want to read more reviews of Interact?

See Interact In Action

Join one of our experts on a live tour and get the answers you need.

Request A Demo

Begin Creating Effective Quizzes Today

Join over 20,000 businesses who have found great success using Interact for creating highly effective lead magnets.


For New Businesses and Entrepreneurs


paid monthly

View All Plans


For Consultants and Small Businesses


paid monthly

View All Plans


For Agencies and Marketing Teams


paid monthly

View All Plans