Category 1: The “Ice Breakers”
Use these first. They are low-friction, high-visual questions that hook the user immediately.
- What’s your favorite color?
- Pick a season.
- What is your favorite morning drink?
- How would your best friend describe you in three words?
- Which genre of movie is your go-to on a Friday night?
- What was your favorite subject in school?
- Pick a GIF that matches your current mood.
- Who would you most like to have lunch with (Dead or Alive)?
- What’s your spirit animal?
- What is your favorite board game?
- What is your “Walk-Up” song? (The theme music that plays when you enter a room).
- Which Emoji do you use the most?
- Pick a “Comfort Movie” that you’ve seen 100 times.
- What is your favorite holiday?
- If you could be an animal for a day, which would you be?
Category 2: Lifestyle & Taste
Use these to gather data on preferences, habits, and aesthetics.
- Where would you most like to live?
- What kind of house is your dream home?
- What is your dream vacation destination?
- Pick a car to drive for the rest of your life.
- What do you do to relax after a long day?
- What’s your favorite dessert?
- What is your favorite snack?
- Which social media app do you open first in the morning?
- What’s your favorite alcoholic (or non-alcoholic) drink?
- Which room in your house do you spend the most time in?
- What is your current “Plant Parent” status?
- What is your wardrobe staple?
- Pick an ideal Sunday Morning.
- What kind of “Fitness Person” are you?
- What is your podcast vibe?
Category 3: Values & Motivations
Use these to uncover the emotional “Why” behind their actions. These often lead to the highest conversion rates.
- What are you most passionate about?
- What motivates you to get out of bed in the morning?
- What is the most important thing to you right now?
- Which quote resonates with you the most?
- What is your biggest fear?
- What is one habit you wish you could break?
- What does “success” look like to you?
- If you could start a business tomorrow, what would it be?
- Which “Superpower” would you choose?
- What is your “Love Language”?
- What quality do you value most in a friend?
- What brings you the most peace?
- What creates the most “friction” in your life right now?
- How do you define “Freedom”?
- If you could change one thing about the world, what would it be?
Category 4: Work & Productivity
Good for B2B, Career, Coaching, and Business quizzes.
- How do you approach a big deadline?
- What does your workspace look like?
- How do you handle criticism?
- What is your preferred communication style?
- Are you a “Big Picture” thinker or a “Details” person?
- What is your biggest productivity blocker?
- When do you feel most creative?
- How do you make big decisions?
- What role do you usually take in a group project?
- Which famous entrepreneur/creative do you admire most?
- What is the state of your Email Inbox?
- What is your preferred learning style?
- What is your “Superpower” at work?
- How do you organize your day?
- When you are stressed at work, what is your default reaction?
Category 5: Scenarios (Hypotheticals)
Use these to help the user to visualize themselves in a story. These are highly engaging.
- You just won the lottery. What is the first thing you buy?
- You’re at a party. Where can we find you?
- You have a free Saturday with zero obligations. What do you do?
- Your brand’s “Fairy Godmother” appears. What is the one wish you ask for?
- You’re stranded on a desert island. What one item do you bring?
- You have to send a difficult email. Do you write it instantly or agonize over it for hours?
- If you could teleport anywhere right now for 10 minutes, where would you go?
- You encounter a fork in the road. Do you take the well-worn path or the overgrown trail?
- If you were a type of font, which one would you be?
- If your life was a movie, what would the genre be?
- You find a wallet with $100 and no ID inside. What do you do?
- A close friend cancels dinner plans last minute. How do you feel?
- You can time travel to one era. Where do you go?
- The Zombie Apocalypse starts. What is your role in the group?
- You are at a buffet. How do you plate your food?