Karen Allen is a growth mindset expert. She made a quiz that helps people find their strength, and it attracts people who have a growth mindset. But before that, she had a quiz that helps you find your mindset blocker, and that quiz attracted people who were stuck in a mindset of obsessing over their problems and weren’t ready to move forward with a growth mindset.
“I like to shine a light on what’s right with you. We can talk about our challenges, our stressors, our pain points… But if you lead with that, you kind of get stuck in that space.”
Karen Allen, Growth Mindset Expert
I want to thank Karen for highlighting this change in such a clear way, because it is often a mistake I see people making when they build their quizzes. As business owners or marketers, they want to make people “problem aware” when they take the quiz they are creating. But the issue is, people who are stuck in thinking about their problems are often not the people who are ready to actually take an action.
Customers are people who want to take action, people who are aware of their problems yes, but also ready to move forward and not focus all the time on just what is wrong. Karen perfectly dialed this in with her quiz approach and we can all benefit from that finding.
“That’s always been my target audience — people who were already in some way, shape or form interested in growth. They were on the growth path, we’ll say.”
Karen Allen, Growth Mindset Expert
Karen’s Growth Mindset Quiz ask a lot of scenario-based questions, getting behind the scenes of how people thing. The questions are primarily neutral in tone, meaning they don’t really give away whether they are meant to evoke positive or negative feelings. This is good because you want people to be able to put themselves in the scenario, they are in the driver’s seat and thinking about how they would react. You are simply setting the scene.
At the end of the quiz there is an opt-in form for lead generation. Karen’s connects to Flodesk, and people who choose to opt in are automatically added and segmented based on which mindset they have.
The results of Karen’s quiz are where the positive psychology of this quiz really shines. The first two sections of each result are framed positively, and worded in a way that is both clear in showing you your positive mindset, and also not over reaching. You read it and it connects, without being too happy go lucky.
“What about this is great? What should I capitalize on as far as some characteristics and some strengths? And also where does that have me stuck?”
Karen Allen, Growth Mindset Expert
Then, after the positive framing has been established, the result shift over to opportunities for growth and the MindShift you can make. Karen starts with an opportunity anyone can implement, and then moves over to her own framework of a MindShift. This is good because it first gives people something they can do without working with Karen, then she offers something they can improve by working with her. That builds trust because it’s not just straight into the sale, there is value provided first.
Thank you Karen for sharing this story with us and clearly spelling out how to frame a quiz to attract the type of audience you want, not just anyone who will listen. Check out Karen’s work on her website, and take her quiz here.