Author: Josh Haynam

It’s now May 2026, and our survey says websites are the main way people are getting their leads, and thus the reason why you want to use quizzes is to…

My name is Josh, I run a company called Interact, and talk to content-led business owners every single day. They share with me what is actually working for email list…

The value of an owned audience seems to go up every year. Platforms are changing at an increasing pace, and it’s neck-breaking to try and keep up. Which doesn’t mean…

Here in-lies the biggest bottleneck to adopting quizzes for email list growth. The knee-jerk reaction from the vast majority of people, even seasoned creators with millions of followers is “what…

A skin care brand deciding on new product lines based on answers to quiz questions. A business strategist deciding on product positioning based on quiz outcomes their audience is getting….

This year marks year 13 of running Interact, and over those 13 years I’ve always done quiz marketing strategy calls with customers. Every single week I do at least one….

Interact started in 2013 because a client asked us to put a quiz on his website so he could collect more emails. Back then, as it is today, the value…