In 1955, no one knew what McDonald’s was. Ray Kroc had just purchased the rights to the corporation from the McDonald brothers and was running the original McDonald’s store in San Bernardino, California. Ray knew that McDonald’s could grow, but with existing competition from A&W and Kentucky Fried Chicken and a limited budget, breaking into…
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Of course usability experts will find holes in your website, it’s their job. Asking for user experience advice from web developers or designers is like asking your barber if you need a haircut; there is either financial or egotistical motivation for them to pick apart your designs and build, even if your actual customers see…
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Email marketing has huge ROI, but you can’t do email marketing unless there are subscribers to market to. It’s amazing how many high traffic sites are pulling in abysmal numbers of email subscribers. Understanding why people aren’t subscribing is half the battle, the half that we’re working on today. It’s important to understand that there’s…
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Pulling in interested prospects is a matter of give-and-take. If you want a website visitor to provide an email address with permission to send them further information, first you have to give something away. Lead generation is a barter system, trading information and products for permission to market more information and products. The key to…
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The web is an unnatural because most communication is one-way. Whether your content is in the form of written word, video, infographic, or podcast, the common theme is that an influencer shares their knowledge with the world with very little room for communication. Commenting systems and surveys have tried to recreate the feeling that’s present…
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The concept of using valuable information to attract leads is certainly not new, but is has evolved over the years. From the earliest expert editorial in a newspaper to the latest interactive  piece of content designed to attract links, certain themes have carried through history as the most important aspects of content. Looking at the…
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