How Therapists and Mental Health Businesses Use Quizzes

With quizzes, mental health professionals help their potential customers learn more about themselves, and get curious as to how they can improve. This leads naturally into working together, and provides a consultative approach to increasing inquiries, course memberships, and list subscriptions. Let’s take a look at how top practitioners utilize quizzes in their marketing strategies.

Top reasons therapists and mental health businesses use quizzes.

1. Getting more clients
2. Selling courses, digital products/subscriptions , and memberships
3. Email list growth

Top Reasons People Take Therapy and Mental Health Quizzes

1. They get to learn about themselves
2. They get to talk about themselves
3. Curiosity to know their quiz outcome

Therapists and Mental Health businesses typically create two types of quizzes.

1. The personality type quiz. This type of quiz determines what kind of person the quiz taker is and then recommends habits, practices, products, or services (from your business) as potential helpful steps based on the quiz taker’s personality type.
2. The assessment. This type of quiz determines the quiz takers level in the subject of the quiz. Typically used for measuring where someone stands today so you can recommend habits, practices, products, or services (from your business) to assist them in reaching the next level.

If you would like to create either of these types of quizzes, we have an assistant that can help.

Now let’s look at an example of each of these types of quizzes to get the whole picture on how they work. We will start from where the quizzes are being promoted and work all the way through to the results of the quiz and the email follow ups after the quiz.

Mental health quiz implementations

Morgan Pommells, Therapist: Personality Type Quiz

Morgan’s quiz experience begins on her website and social media link in bio. She has two quizzes, showcased on her website with the following headline “Learn about you.”

I have to say, that is the most accurate representation of why people like to take quizzes I’ve seen in a good while. People are wired to want to hear about themselves, all day long we think about ourselves, and yet so much of marketing is about topics and facts. Let the people learn about themselves and you are aligning with what they truly want.

I’ll go through the flow for Morgan’s personality type quiz to determine what type of emotionally immature parent the quiz taker has. A personality type quiz is one where the outcomes at the end are based on the quiz taker’s psychographics, which is a fancy word for the intangibles. Meaning, what is the quiz taker’s personal experience of life, their preferences, interests, beliefs, hopes, aspirations, etc. etc. Anything that is a personally lived experience is fair game for a personality quiz, and you can even sprinkle in more concrete questions like age, location, eduction, I.E. demographic data, to make the personality profile even more specific to the quiz taker. I go into detail on how personality quizzes work here if you are interested to read further.

Let’s follow Morgan’s emotionally immature parent type quiz and see how she implements it. P.S. she has absolutely dialed in this quiz. The quiz experience starts with a cover page that has an image which represents the content of the quiz, a title that asks the quiz taker a question directly, and a description that gives a direct overview of what the quiz will provide for the quiz taker. The best advice anyone can give about writing a quiz in the mental health space is to keep the focus on the quiz taker at all times. If you’re ever pondering how to write something, just remember to keep the attention on the person taking the quiz.

Morgan’s quiz starts by asking for the quiz taker’s recognition that the quiz is not medical advice, so the person can exit the quiz if they do not agree.

After that question there is a series of questions to determine which type of Immature parent the quiz taker has. Each question is crafted to speak directly to the person who is taking the quiz and demonstrates a real understanding of what they might be going through.

At the end of the quiz there is an opportunity to opt in and get more information and education via email if you are interested in continuing to learn. Since you had just answered questions about the topic and if the questions helped you feel like there was progress being made, then opting in is a no-brainer.

Then you get to see your results right away. In this case they display multiple results so you can see how the outcomes stack up against your answers in the quiz.

You can click in for more detail about each of the outcomes. Within each outcome you get a detailed explanation of what it means and how it relates to you based on your answers to the quiz questions.

At the bottom of the result there is a link to book a consultation with Morgan Pommells if the result resonated and you want to pursue exploring it further.

That takes you to a booking page where you can book a consultation right away.

This quiz is an ideal setup if your goal is driving to consultations, in the case of being a therapist of mental health coach. Huge shout-out to Morgan Pommells for creating such a great quiz setup on a meaningful and informative topic.

Dr. Leaf: Assessment Style Quiz

The second type of quiz that’s popular in therapy and mental health is the assessment style quiz. Essentially a measurement quiz that determines what level you are or how much you are experiencing something.

For this example I want to take you through a quiz that leads to a digital app subscription as opposed to a one-on-one consultation so we can see the mechanics of what’s different and what’s the same. Most of it is the same, with the call to action at the end being the primary differentiator.

It’s from Dr. Leaf, and the quiz experience begins on the home page of her website where you can click a link in the header to take the quiz.

The questions are meant to help you determine how messy your mind is. They are written in a way that is straightforward and to the point, a perfect methodology for an assessment.

At the end of the quiz there is an opt-in form you can enter in your contact if you want to hear from Dr. Leaf. Again this is the same process as before, setting up quizzes like this leads to high opt-in rates and engaged subscribers.

The results are thorough, telling me how messy my mind is. And at the end of the result there is a link to subscribe to Dr. Leaf’s Neurocycle app so I can experience a less messy mind over time. Here’s the first part of the result with an explanation.

And the second part with the button to subscribe to the app.

Recap

Quizzes are used for driving consultations, course sales, product sales, and memberships. They do this by gathering email leads through a process where you ask questions to get the quiz taker interested and then ask if they want to enter their email for follow-up. Then you show them their outcome along with a recommendation to meet with you or buy a digital product.

Quiz takers like taking quizzes because they get to learn something valuable about themselves, whether that value is in the form of a personality attribute, like in the case of a personality quiz, or in the form of an assessment outcome, where the quiz taker can understand their placement on a topic.