Pulling in interested prospects is a matter of give-and-take. If you want a website visitor to provide an email address with permission to send them further information, first you have to give something away. Lead generation is a barter system, trading information and products for permission to market more information and products. The key to…
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The web is an unnatural because most communication is one-way. Whether your content is in the form of written word, video, infographic, or podcast, the common theme is that an influencer shares their knowledge with the world with very little room for communication. Commenting systems and surveys have tried to recreate the feeling that’s present…
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The concept of using valuable information to attract leads is certainly not new, but is has evolved over the years. From the earliest expert editorial in a newspaper to the latest interactive  piece of content designed to attract links, certain themes have carried through history as the most important aspects of content. Looking at the…
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Imagine owning a coffee shop on the corner of your home town. You make a mean cappuccino and are known for miles around as the barista to beat when it comes to customer service. Now imagine that one day a million people come into your shop interested in buying coffee beans from you. They continually…
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The Site: Bes Skincare is a leading source of information for skin care products and home remedies. The site is monetized through affiliate links The Quiz: ‘What’s Your Skin Type?’ – a short quiz designed to increase engagement with readers. The quiz asks for an opt-in email address before showing quiz takers what their skin…
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