How to Make a Quiz on Pinterest

Find out everything you need to know to make a great Pinterest quiz and how you can optimize your quiz to perform well on Pinterest!

Make a Quiz for Pinterest for Free!

What comes to mind when you think of Pinterest? 

Maybe it’s building your vision board, pinning yummy recipes, or searching for the perfect wedding dress. 

Inspirational content? Count me in! 

But there’s more to Pinterest than just pinning your dream life. As a business owner, you can use Pinterest to drive traffic to your website—specifically, by creating a Pinterest quiz. 

Wait… you can get more web traffic with a Pinterest quiz? 

That’s right! Pinterest quizzes capture new audiences and reel in more web visitors, leads, and sales! In this guide, I’ll tell you everything you need to know about Pinterest quizzes. You’ll learn:  

Let’s get started! 

What does a Pinterest quiz look like? 

A Pinterest quiz is just like any other interactive quiz, but it’s on Pinterest. 

what kind of blog should I start quiz pin

Here’s an example from the team at Create and Go. They made a pin for their quiz,“What blog should I start?” This makes it easy for users to find and take the quiz through Pinterest. 

What kind of quiz should I start cover page on phone

When users click on the pin, they’re redirected to the quiz and can begin answering questions. 

question from quiz about what you want to write

After the quiz, it’s possible to funnel quiz-takers into an email sequence with an opt-in form. 

opt-in form on mobile

Finally, users get to see their quiz results. They usually find out their “type” or get some advice about their next moves. 

lifestyle blog result page

And that’s it! As you can see, a Pinterest quiz is almost the same as any other online quiz. The only two differences are: 

  • Your audience discovers your quiz through Pinterest. 
  • More mobile users will find your quiz (more on this soon!). 

Okay, if a Pinterest quiz is the same as any other online quiz, why go through the trouble of posting a Pinterest quiz in the first place?

Why add a quiz on Pinterest? 

Pinterest thrives on inspiration, creativity, and helping people build the future they want. What better way to contribute to their mission than with an awe-inspiring quiz? 

Let’s go over three reasons why a Pinterest quiz can help you drive traffic, grow an email list, and increase sales. 

1.  Less competition means better business

When you think of search engine optimization, Google most likely pops into your head. Google is viewed as the hot spot for ranking keywords and driving organic traffic, but it’s highly competitive—meaning it’s not the best option for small businesses.

Google prioritizes the first page of search results for big brands and authoritative websites. So, getting your pages ranked as a small business on Google is not easy. 

Pinterest, however, is a great way to increase organic traffic without fighting for a ranking. In fact, most of Pinterest’s searches are unbranded—for example, people are searching for “running shoes” on Pinterest, not “Nikes.” 

Unbranded searches mean Pinterest users are more likely to click on your content, regardless of your business size. What’s even better is that 80% of pinners say they’ve discovered a new brand while using Pinterest. 

The opportunity for more traffic from Pinterest quizzes is wide open! 

2.  Millions of people use Pinterest

Pinterest may not be as competitive as Google, but it certainly doesn’t have a small user base. Get this: Pinterest gained more than 100 million users in 2020 alone! 

Plus, most pinners use their phones to access Pinterest, so you’ll target new users through mobile. 

Reaching out to a new audience leads to bigger wins. More web traffic, quiz-takers, and leads? Who wouldn’t want to get in on those gains? 

3. Pinterest gives a huge bang for your buck 

The frustrating part about social media advertising is the short lifespan posts. TailWind found that a Twitter post stops performing well after 24 minutes—yikes! And Facebook isn’t much better, where posts stay popular for only about 90 minutes. 

Here’s where Pinterest really shines. The lifetime of one pin can last an entire week. As long as you switch up your pin designs, repinning your quiz is a-okay!  

Best of all? Creating your quiz pins is absolutely free. All you need is a Pinterest Business account to get started. 

How to make a Pinterest quiz that converts

1. Claim your website 

Before creating your quiz, make sure your Business Pinterest logistics are set up properly. Business accounts differ from personal accounts in a couple of ways. 

If you’re thinking, Been there, done that! Head over to the next step and get started with your quiz! 

First, with a business account, you can run Pinterest ads that “boost” your pins so they show up before organic pins. 

Pinterest fee showing promoted pin

And second, you can “claim” your website with your business account. Don’t let this option slip by you! Claiming your account is critical

Here’s why: 

  • Pinterest will add your website URL to your Pinterest profile so users can visit your business. 
  • You can analyze your best-performing pins to find out what drives the most traffic to your website. 

Want to know the best part? It takes less than 10 minutes to claim your website! 

Pinterest account setting with settings highlighted

On the left-hand side, hit Claim and then select it again next to Websites. 

where to claim website

There are three ways to claim your website. Let’s go over each one. 

options to claim website

1. Add HTML tag: Copy and paste the code into the <head> of your website. On WordPress, for example, you’ll have to download a header plugin to copy this code. 

2. Upload HTML file: Download and upload your HTML file into your domain host (Bluehost, Host gator, etc.). Pinterest offers a set of instructions for each domain host

3. Add TXT record: Just like the HTML file, you’ll need your domain host to add your TXT record. The TXT record will go into your host’s DNS file. Your specific host should have a list of instructions for you, but most directions go like this: 

1. Copy the TXT record in Pinterest. 

2. Head to your domain host and paste the TXT record into your DNS domain. Some hosts ask you to add an @ sign next to your TXT. 

3. Wait until the changes are implemented, which can take up to 72 hours.

After you’ve gone through one of these steps, head back to Pinterest and enter your website. If all goes well, Pinterest will claim it. That’s it! 

2. Identify your goals and do your research

The best quizzes strategically reach your goals. Common examples of quiz goals are building an email list, making sales, and increasing blog traffic.

Let’s say you want to increase product sales. You could drive traffic to your products with a product recommendation or a shoppable quiz

You should also consider your Pinterest users. What are they searching for in your niche? 

For example, if you were in the skincare biz, you could search for “skincare” in Pinterest’s search engine and see what appears on your feed. 

Check out the results:

search results for "skincare" on Pinterest

It looks like people are interested in skincare routines, products, and ingredients. So if you were making a quiz for your skincare business, it would be a good idea to incorporate these topics into your quiz. 

Takeaway: Think of at least one goal for your quiz. Then, head over to Pinterest and see what your audience is searching for to get your ideas flowing. 

3. Brainstorm topics 

With your business goals and Pinterest research in hand, brainstorming a topic is easy. 

Let’s go back to the skincare example. If your goal is to make more revenue, you could make a quiz called, “What’s your go-to skincare routine?” and use it to promote your products. 

Quick tip: Pinterest is a place of inspiration and creativity. Make sure your quiz abides by those guidelines. 

If you get stuck, you can always use this two-step method. 

1. Describe your audience in one or two words. For example, if you serve fellow blog owners, your word would be “bloggers.”

2. Insert your audience description into the template, “What kind of (blank) are you?” or “What type of (blank) are you?” 

Some examples include:  

  • What type of blogger are you? 
  • What’s your website’s personality?  
  • What type of jewelry fits your style?  
  • What type of content creator are you?  
  • What’s your IT personality?  
  • What kind of fashion fits your personality?  
  • What’s your ideal work environment?  

The list goes on! Need more inspiration? Check out our list of 800+ quiz templates

Takeaway: Base your quiz topic on your audience’s pain points. What problem can you solve with a quiz? 

4. Write engaging questions 

The best quiz questions are quick, attention-grabbing, and focused on the quiz-taker. Take a look at this question from Helene’s quiz, “What kind of blogger are you?”

Let’s dissect this question piece by piece to see what makes it effective. 

  • First, the question is straightforward and focuses on the quiz-taker. Remember, people love to take quizzes about themselves!
  • Next, the answers are simple to understand and easy to choose between. The less complicated the questions and answers are, the better! 

Quiz questions also depend on your topic and intent. If you’re promoting a product or service, ask questions that lead the audience to your product. Questions like…

  • What kind of company do you work for? 
  • What’s your favorite part about being a marketer? 
  • What are your website goals?  
  • What frustrates you the most about creating a website? 

But there does seem to be something off about these questions… Have you figured it out yet? 

Oh, that’s right—they’re boring! People take quizzes to have fun, not because they love surveys. Let’s see how we can spruce these questions up. 

What kind of company do you work for? → Describe your company in three words. 

What’s your favorite part about being a marketer? → What motivates you to get out of bed every morning? 

What are your website goals? → What inspires you most about designing your site? 

What frustrates you the most about creating a website? → You want to call it quits when your website (blank). 

Ah, much better! 

But what if your quiz has nothing to do with selling a product? Maybe your goal is to generate leads instead of making sales. In that case, aim for thought-provoking questions that leave your users wanting more. 

Questions like these:

1. Your coworkers always compliment you about… 

  1. Getting everything done on time (or earlier!) 
  2. Starting a conversation with anyone 
  3. Running meetings like a pro
  4. Brainstorming new ideas on the spot 

Why it’s good: This question makes users feel good about themselves. Whenever possible, aim for questions and answers with positive language.

2. In every friend group, you’ve always been known as the: 

  1. Mom—You’re prepared to take care of anyone. 
  2. Party animal—Dancing until dawn? That’s your specialty! 
  3. Jokester—You make even the worst days hilarious. 
  4. Therapist—Your friends can come to you for anything. 

Why it’s good: This question is a spin on the usual, “What three traits best describe you.” Ditch the generic questions and get creative! 

3. What’s on your business to-do list? 

  1. Visualize my future online course. 
  2. Drive traffic to my new product! 
  3. Create a website. I’m brand new! 
  4. Figure out what I want to do in the first place. 

Why it’s good: A user’s answer tells you where they stand within your industry. You can also use this model for relationships, health, whatever! 

Oh, and one more thing. You can personalize your questions even more with conditional logic. Conditional logic tailors your quiz to each user, and it’s a fantastic way to gather data and see patterns. In other words, each question depends on the previous answer.

Need an example? Check it out below.

how are you impacting the online world  question

When someone answers, “I’m a boss blogger!” the next question could ask about their blogging journey. And if someone clicks “I’m a marketing maven!” the question can center around marketing. 

Learn more in our post: How to Make a Conditional Logic Quiz (It’s Easy!) 

Takeaway: As you create your questions, ask yourself: Would I be interested in answering this? Shake your format up with true-or-false, this-or-that, and scenario questions. Just make sure you have fun with them! Check out our guide: How to Ask Better Questions. 

5. Create your results 

Most quizzes on the internet have results that look something like this. 

early 2000s quiz result with flip phone image

This example makes sense for Buzzfeed-like quizzes, where the only motive is creating a share-worthy experience. 

Your quiz, however, has business goals—your results page should guide users to action with: 

  • A lengthy description about their type 
  • Actionable steps for self-improvement
  • The next step they should take with your business 

Let’s take an example from Kat, the owner of Creative at Heart. She made a Pinterest quiz called “What’s your creative personality?” to drive more traffic to her blog. Here’s one of her results pages:

Go-getter quiz result

Kat starts with a positive spin: “You’re a go-getter!” Then she follows up with an empowering description. Notice how Kat points out the user’s pain points without a negative tone. Take a note from Kat. Always help your quiz-takers feel better, not worse!

result strength and challenges

Kat goes further into the user’s type with a list of common “go-getter” traits. At this point, the user is probably nodding their head, thinking, Wow! This is so me! But sometimes, they’ll be thinking, Hmm… this doesn’t sound like me at all. 

When a user doesn’t resonate with a quiz result, their first instinct might be to exit the page and forget they ever took the quiz. But Kat knows this too, so she added a little note to prevent people from leaving with a bad taste. 

See it at the bottom? It says, “Not sure this is you? Oops! Even quizzes aren’t perfect! Click here to see the other personality types…” 

Nice save, Kat! 

tool recommendations for quiz result

At this point, the user knows their strengths and weaknesses. Help them out with actionable tips, or in Kat’s case, a list of tools. 

Quick tip: If you’re an affiliate marketer, this is a great place to promote your links! 

Last is the call to action. 

blog post recommendations

Kat guides quiz-takers to her blog posts. But for you, this might be a free consultation call, podcast episodes, or a webinar… you get the picture. Just make sure you tell the user to do something that benefits your business.

The point of a CTA is to solve a problem, so end your results page with a CTA that helps you AND your audience. 

Takeaway: Leave your audience wanting more with actionable tips and a customized CTA. You won’t need any more than three to five quiz results. 

6. Build an email opt-in 

Wouldn’t it be nice if you could automate your email list growth? 

Well, today’s your lucky day! With an email opt-in form, you can exchange quiz results for an email address. 

opt-in form for quiz

Here’s how most quiz opt-in forms go: After a user takes a quiz, they’re asked for an email address in exchange for their results. 

The best practices of an email opt-in include:

  • Telling your users why you’re asking for an email: Create a title like “Enter your email to see your results!” 
  • Giving something else in return: Ask yourself what else you can offer besides a quiz result. Could you write an e-book or record a video explaining each type in detail? 
  • Creating the opt-in form with Interact: You can integrate your email software with Interact for a seamless quiz funnel. 

Next, I’ll show you how to use Interact to create your email opt-in form. On your quiz editing page, head to Lead Generation and toggle it on.

From here, you can fill out your opt-in form and integrate your software with Interact. Our guide, How to Build Your Email List Using Quizzes, will take you through the steps!  

Takeaway: An email opt-in form is an easy way to build your list. Create segmented email lists according to each quiz result. This way, you can send customized emails for each type! 

How to design your quiz with Interact 

We’ve already talked about some of our features, like conditional logic and email marketing. But you’ll also find that our design interface is intuitive and easy to use. We give you everything you need to build a beautiful quiz! 

Other helpful features include: 

  • 800+ quiz templates 
  • Email marketing integration 
  • Conditional logic—Personalizing the quiz journey with customized questions
  • Quiz analytics 
Create new quiz button

Ready to get started? On your quiz dashboard, hit Create New Quiz. 

1. Choose a template 

We’ll use a Pinterest-friendly template. This one is called, “What’s your interior design style?” 

interior design style quiz cover

You can also select Start From Scratch to create your own quiz. 

where to find start from scratch in dashboard

2. Design the cover page 

Now let’s talk about your quiz cover page. 

Your cover page tells users what your quiz is about and why they should take it. It’s similar to the cover of a book; the better it is, the more likely people are to choose it from the shelf. (People really do judge books by their covers!)

Our quiz templates are ready to publish, but you can always change the design menu’s color scheme, font, and logo. Go ahead and personalize it to reflect your company’s style. 

where to set quiz colors

Is your design scheme ready? Great! Now you can edit your quiz text and images. 

quiz cover with title and description

The title is simple. Add something like “What’s your (blank)” or “What type of (blank) are you?” The key is to ask a question, so users are tempted to answer it. 

Now let’s talk about the description. Use this space to tell users what your quiz is about and give them more reasons to take it. 

Always offer at least two things: 

A (short) time estimate: “This two-minute quiz…” 

A solution to a problem: This quiz will “give you all the direction you need to make the big, bold interior design decisions you’ve been putting off.” 

Congrats! The bulk of your cover page is done. All you need is a relevant image and a call to action. But no worries. These are both super easy! If you click Edit Cover Image, you can upload your designs or use our image search engine to get these finished in no time. 

Your call to action doesn’t have to be fancy: “Take this quiz” will do just fine! 

3. Create question pages 

Here’s a piece of advice for your questions—add images. This will help people visualize your questions and answers. Plus, adding pictures to your questions gives your quiz a glossy magazine vibe. 

You can implement images in two ways. The first is with a cover image. 

quiz question with image

Your cover image should illustrate the overall essence of your question.

The second way is to add images to your answers. Make sure these images match each answer. 

how to add images to answers

“Anything and everything by Bon Iver” uses an image of Bon Iver, and so on. Hit Edit under each answer to change each image. 

4. Build a results page 

Designing your results page is similar to creating the rest of your quiz. The only difference is the added features in the menu, up-top. 

result page design

Keep your user in mind as you build your results pages. What type of design will lead them to your call to action? 

Some things to consider: 

  • Divide your content: Keep paragraphs short and use the “headings” option to break up content. 
  • Use bullet points: Divide your tips into digestible sections. 
  • Upload an image of yourself: Sure, this quiz is all about your audience, but they’re probably wondering who you are! “Virtually” introduce yourself with a photo and quick description. 

You can always hit the chat button at the bottom-right for added support. Or, check out our guide to creating quiz result landing pages

5. Correlate—or connect—answers and results 

Now that you’ve designed your questions and results, it’s time to correlate them to make the user’s experience as seamless as possible. 

So, what is correlation? 

Correlation is simply connecting your answers with specific quiz results.

For example, your quiz might ask, “What’s your go-to decor style?” 

When someone answers, “Minimalist to the max!” their answer should pair them with a modern decor style. 

To correlate each answer, head to your questions and select Edit Result Correlations. 

button to edit result correlations

From here, correlate each answer with the appropriate result. 

setting up answer to result correlations

This is the behind-the-scenes magic. Don’t forget to correlate each question for accuracy! 

6. Publish! 

Hooray! You’ve finished the bulk of your quiz design. Click the eye icon at the top right corner to preview your masterpiece. 

preview button

Like what you see? Amazing! Now, hit Publish. 

7. Add sharing buttons 

Pinterest users love to share their thoughts on social media. Make this easier for them by adding sharing buttons.

On your quiz editing page, click SOCIAL SETTINGS. 

social settings in Interact

In step one, make sure the box “Hide Social Share Buttons on Results” is unchecked. 

Next, choose which buttons to add: Twitter, LinkedIn, or Facebook. 

Wondering why Pinterest isn’t an option here? 

Because it’s not a standard social network. Pinterest encourages users to repin quizzes, but it’s not the place to share quiz results. 

Moving on to step three, choose where to place your social buttons. This is a good setting to test. For example, you might try “Above Result Image” for a few months and then “Above Result Description” for another few months. See which button placement gets the most clicks, and keep the area in mind for future quizzes!  

where to add social share link, image, heading, etc.

In the social sharing link, you’ll either add your quiz URL or the quiz landing page. 

Your Social Share Image is set to your cover page, but you can change it to something else if you prefer. 

As for your Social Share Heading, our clients usually use “Share Your Results,” but feel free to target your audience with: 

  • “Find out your (blank!)” 
  • “Figure out how (blank)” 
  • Transform your “blank” 

And last is the “I got (text).” Keep it standard with “I got (my result)(quiz title)” or change the “I got” part to something else. 

When a user wants to share your quiz, it will look similar to the image below. 

I got glam result social share

Hooray! You’re ready to share your Pinterest quiz with the world. 

Publishing your quiz on Pinterest in one step 

The point of a Pinterest quiz is to share it on Pinterest, right? Sounds great, but how do you do that? 

It’s simple! First, make sure you have at least one Pinterest board on your business account. Head to your profile page and click the “+” button on the right-hand side. Then, click Board. 

where to add board in Pinterest

Your board name should coincide with a theme. In this example, I’ll name my board “Freelance writing as a beginner” and add pins for freelancing newbies.  

creating a board

Keep the box unchecked next to “Keep this board secret,”  so that others get to see your magic! When you select the Create button, Pinterest will ask you to save a few pins to your board. Pinning helps Pinterest understand what your board is about and who will find your content interesting. 

pins for freelance writing board

Save up to five pins and click Done. 

Now you can pin your quiz to Pinterest. It only takes one step. Head to your quiz dashboard and hit Share & Embed next to the quiz you want to pin.  

find share and embed button in Interact

Under Share Link, click on the Pinterest icon. 

quiz link

Interact will redirect you to your Pinterest account. 

choose board for quiz

All you have to do is choose which board to save your quiz to, and that’s it! This option is great if you want to link pins directly to your quiz. 

But what if you’re using a quiz landing page? 

A quiz landing page tells your audience what your quiz is about. When you link to a landing page, you’re redirecting Pinterest users to your website. 

For example, Kat links her creative personality quiz pin to a landing page. 

quiz landing page for What's Your creative personality? quiz

On the page, readers get details about Kat’s quiz, including what they can expect to discover about themselves. Note how she adds two CTA buttons to convert more Pinterest users into quiz-takers. 

You’ll have to create your own pin to link users to your landing page. On your board page, click the “+ button” and then Pin. 

how to create a pin

Under the description, copy and paste a link to your quiz. 

how to create a pin inside Pinterest

If you’re new to quiz landing pages, check out our guide: How to Create a Quiz Landing Page that Works

Now that you’ve created and designed your Pinterest quiz, it’s time to talk strategy.  Are you ready to switch gears? 

I thought so! Let’s dive into your pin images and descriptions. 

How to drive traffic with a quiz pin 

A solid Pinterest strategy consists of five steps. 

lead magnet quiz Pinterest funnel graphic of pin to landing page to opt-in to quiz result to email sequence to conversion

Step 1. Your pin(s): Capture leads through your quiz pins 

Step 2. Quiz landing page: Set up your pins to redirect users to your quiz landing page. Remember, this step is optional! 

Step 3. Opt-in email form: Exchange quiz results for email addresses. 

Step 4. Results: Send users their results. (Make sure they’re satisfied by providing lots of details and using positive language!)

Step 5. Automated email sequence: The funnel begins with an automated email sequence. 

We’ve already talked about steps two through five, so let’s go back and discuss step one: Your pin. 

Three questions we’ll answer are: 

  • What does a converting pin look like? 
  • How can you optimize your pin for clicks? 
  • Is there a way to analyze your work?  

Let’s start with the first question, what does a converting pin look like? 

1. The anatomy of a pin 

The anatomy of a pin consists of three parts: size, colors, and branding. 

quiz for skin type quiz

See how Gurl Gone Green’s pin is taller than it is wide? This is because Pinterest recommends a 2:3 ratio—your image should be 1.5 times taller than it is wide. 

A 2:3 ratio could be any of the following sizes: 

  • 600 x 900 
  • 735 x 1102 
  • 600 x 1260 
  • 1000 x 1500 

Be careful. If you exceed the 2:3 ratio, Pinterest might cut your pin off in the feed, and that will affect the number of users who click on your pin! 

Once you have the size down, what about your pin’s colors? 

Think back to the last time you scrolled through Pinterest. You had tons of pins to choose from, but which caught your eye the most? 

Our best guess? Those bright and contrasting colors got you clicking. Notice how the yellow pin below stands out from a sea of pinks and blues? 

Pinterest smart Feed showing pins with bright colors

Of course, this doesn’t mean you have to choose bright oranges and yellows all the time. Check out this pin from A Branch of Holly. 

Pinterest pin showing a woman in a red sweater and How to Improve User Experience on your website in darker blue grey font

Even though Holly uses neutral colors, her red sweater really pops, don’t you think? 

Whenever possible, consider using bright colors to highlight your pin copy, background, or images. 

But that’s not all you should do. You can also incorporate branding. Well-branded pins use a consistent design that makes your pins recognizable. 

three examples of pins from Meera Kothand with brand colors and designs

Meera Kothand brands her pins with a logo, brand colors, and fonts. Branding is not only helpful for users to recognize your content, but it also makes your design process faster! 

The elements of a well-branded pin include: 

  • Brand colors and fonts: Pick a few brand colors and two fonts for Pinterest and use them across all of your pins. 
  • Elements: See how Meera adds a black background behind keywords? Do something similar and add consistent elements throughout your pins. 
  • Logo: Include your logo in the same spot. Your logo can either be an icon or your URL. 
  • Pin layout: Use a consistent format for all pins. 

Are you new to designing your pins? 

If so, we suggest you head over to Canva. It’s a drag-and-drop graphic design tool famous for making design accessible for non-designers. And best of all, it’s free! 

Next, we’re going to discuss how to optimize a pin for clicks.

2. Optimizing your pin 

There’s more to your pin than the design. You also have to add a description. 

pin description about skin type quiz

When you click on a pin, a description will appear next to your image. The point of a description is to tell users what your quiz is about. 

Just like SEO, Pinterest descriptions use keywords to optimize pins for more views. Keywords are words and phrases you use to search for something specific. 

For example, if you’re looking for skincare products, you’ll probably type “skincare products” or maybe something like “natural skincare” in the search engine. 

Keywords aren’t only helpful for Pinterest users but also for Pinterest itself. Your keywords help Pinterest decide when your pins will appear, so it’s important to choose keywords relevant to your niche. 

An easy way to find the right keywords is by searching for them via Pinterest. 

Pinterest search results with arrows pointing to the keyword and long tail keywords at the top

For example, if you search for “vegan dinner recipe,” a list of keywords will pop up under the search engine. These are words you’d want to include in your vegan recipe pins. 

Another way to find keywords is by asking yourself, what words or phrases would my audience use to look up information on Pinterest? 

When you’ve picked your keywords, integrate them into your description. 

pin and description about making money on a blog

Take a look at Gathering Dreams’s description. Their pin uses keywords like: 

  • “money-making blog” 
  • ”how to make money blogging” 
  • ”profitable blog” 

You might have also noticed that they use several hashtags. 

Hashtags work the same way on Pinterest as they do on other social networks. They are, in general, more time-sensitive than keywords—the newest pins with a hashtag will show up on Pinterest’s feed over older posts. Keep this in mind as you create new pins! 

So, how many hashtags should you use? 

You can use up to 20 hashtags, but that doesn’t mean you should pack your description with as many hashtags as possible. One to five hashtags is standard. 

Okay, but how do you know which hashtags to use? 

A good practice is to include popular keywords. For example, if you’re promoting your brand quiz, you might use hashtags like: 

  • #branding
  • #brandstrategy
  • #brandingideas
  • #branddesign 

You can always look at pins related to your own for inspiration! 

3. Analyzing your pins 

You’ll be tempted to check your analytics as soon as possible. But here’s the thing: it can take up to a month for your quiz pins to circulate across Pinterest. Give yourself a few weeks before checking your quiz pins. There’s no point in stressing before you have useful data. 

After about a month, check the website section of your analytics to see your pin performance. Click Analytics > Overview at the top of the page. 

pinterest analytics

Below is what each metric means. 

  • Impressions: how many users saw your pin on their feed 
  • Engagements: how many users click and save your pins 
  • Total audience: how many pinners have viewed your pins 
  • Engaged audience: how many pinners have engaged with your pins 

This is just a snapshot of your pin analytics. As you scroll down, you’ll find a graph of your performance over time, your top boards, and your most popular pins. 

Quick tip: Use Interact’s quiz analytics feature to check how many users start and finish your quiz. Compare these results with your Pinterest analytics and see if they match up. 

Want to know a secret? 

Shhh… Pinterest analytics is a recently added feature and isn’t always accurate. Frustrating, right? We recommend using Google Analytics to cross-check your information. 

As you analyze your quiz pins, ask yourself: 

1. What pins are doing better than others? 

2. Why are these pins doing so well? 

3. What can I do to improve my other pins to make them more like my best-performing pins? 

Your answers might be your keywords, pin design, or hashtags. Feel free to test out different elements until you get it right. 

Are you ready to create a Pinterest quiz? 

Isn’t Pinterest just the best? You can pin your dream life AND grow your business. Who could ask for anything more? 

Here’s a recap of what you learned today: 

  • What a Pinterest quiz looks like—Just like any other interactive quiz! 
  • Why create a Pinterest quiz?—More clients for less money! 
  • How to make a Pinterest quiz—Focus on your quiz goals, questions, and results. 
  • How to design a Pinterest quiz—Interact makes it possible to create a quiz in a day or less. 
  • How to publish your quiz on Pinterest—It only takes one step. 
  • How to drive traffic with a quiz pin—If you were your audience, what type of pin would you click? 

Now that you’ve finished this guide, nothing’s stopping you from creating the best Pinterest quiz out there! So what are you waiting for? 

Sign up for an Interact account and get to pinning today! 

Make a Quiz for Pinterest for Free!