Imagine you’re looking for curtains for your new house, and you head to Wayfair to continue your search. You click onto the site and right there, in the middle of the page, in a section called Just for You, there’s a huge assortment of room-darkening curtains.
How do they know what you like? How do they know what you’re looking for?
Did they read your mind?
No, the computer isn’t stealing your thoughts. And, no, Wayfair is not a platform of mind-readers.
It’s their product recommendation engine doing exactly what it’s supposed to do.
It’s recommending products that its technology thinks you’ll like.
And you can do the same thing for your customers with a product recommendation quiz of your own!
So, today I’m sharing everything you need to make a product recommendation quiz that people will love.
We’ll talk about:
- What a product recommendation quiz is and what makes it different from a product recommendation engine;
- Who would use a product recommendation quiz;
- Some real-life examples of product recommendation quizzes;
- How to make a product recommendation quiz;
- Following up on your product recommendation quiz;
Let’s get started!
What’s a product recommendation quiz?
A product recommendation quiz is exactly what it sounds like it is.
It’s a quiz that’s created to recommend products based on the way a quiz-taker answers the questions.
When the quiz is made, the answers to the questions align to different categories that match with quiz results that are product categories or even individual products.
So, every quiz answer fits into a result category, and whichever category appears the most throughout the quiz is the recommended product.
But it’s on a much smaller scale.
What makes a product recommendation quiz different from a product recommendation engine is that a quiz is created by a person and follows a prescribed path to get to each product or category result.
A product recommendation engine is different because it uses data collected from the user and/or other similar users to make recommendations based on an algorithm or other AI technology. Maruti Techlabs on towardsdatascience.com compares it to an “automated form of a ‘shop counter guy’.”
Based on things you’ve looked at or purchased, the product recommendation engine suggests other products that you could be interested in. These recommendations might be alternatives of the ones you viewed or they could be accompanying items that go with the products you purchased.
An important thing to note about a product recommendation engine is that the more reliable and advanced ones are usually custom-built for the platform.
According to Azati software, having a product recommendation system built for your company is about $15,000.
Unless you have an extra $15K that you can use to have an engine built for your company, a product recommendation quiz is a great and EXTREMELY budget-friendly option!
Who needs a product recommendation quiz
Different types of businesses can benefit from a product recommendation quiz.
The one thing they all have in common?
They all have products that can be recommended.
Whether you’re selling makeup or fancy desserts or makeup-themed fancy desserts, or even dessert-themed makeup products, you could use a product recommendation quiz to sell your products.
The general term for businesses with products to sell is eCommerce.
And Interact quizzes do very well for our eCommerce customers!
Traditionally, when you think about products to sell, people tend to focus on physical products.
But a product recommendation quiz isn’t limited to physical products.
You can make one for digital products, courses, or even your services, if those are the products you offer.
When you see the potential revenue that you can generate from making a product recommendation quiz, you’ll likely think of a way that it can work for your business!
Why businesses make product recommendation quizzes
If you’re up-to-date in digital marketing trends, you’re probably familiar with the idea of personalization in marketing.
People don’t want to be faceless and nameless. They want to feel like they’re special, that they’re important, and that businesses know them.
They don’t want to be sold the same thing at the same time as everyone else.
And they’re more likely to buy when they feel that the retailer is making a special effort to know them and what they like.
A product recommendation engine or a product recommendation quiz can do just that.
It finds out what the customer is interested in through their purchase history, viewing behaviors, or quiz answers, and suggests products that the customer would like based on that history.
And, when it’s done well, the customers respond by buying, often right then and there.
According to a post on CMS-Connected Media on the ROI of recommendation engines, 35% of Amazon’s revenue comes from purchases of products by their recommendation engine. That includes similar products to the purchaser’s viewing history, products purchased by look-alike customers, and products that are frequently bought together.
In that same post, the author discusses how 75% of the programs viewed on Netflix are from the recommendations given by the Netflix algorithm. An article from Business Insider says that Netflix values its recommendation engine at $1 billion dollars a year because it helps people find things to watch, so they stay subscribed to Netflix. Without that value, they would unsubscribe and Netflix would lose significant revenue.
Most small businesses don’t have the necessary resources to spend $15,000 or more on a product recommendation engine, but they’re interested in the opportunity to increase their revenue with product recommendations.
Would you want to grow your business by 35% annually?
I thought so!
A product recommendation quiz gives business owners the option to create a simplified version of the engine without the major cost of a custom recommendation engine.
Plus, the quiz gives that personalized touch that people love.
And the business owner can use the quiz to generate leads for their business.
That’s what I call a win!
Examples of product recommendation quizzes on Interact
Because I know that people love to see real-life examples of quizzes and the results their creators are getting, I’ve got a few to share with you. What’s even better about these examples is that each company has a completely different method for how they use their quizzes and set up their recommendations. I love it!
Any teenage female who ever looked for jewelry at the mall is probably familiar with Claire’s. Their budget-friendly jewelry pieces are must-haves for tweens and teens.
They now have a website where you can find all of the items that you can find at the mall and so much more.
They also created a product recommendation quiz to help you find the perfect Claire’s earrings for your accessorizing needs.
The quiz fits perfectly with the Claire’s brand. It’s bright, it’s fun, and it appeals to their target audience. Their use of colorful frames and hand-drawn doodles is perfect for what they’re trying to do!
I’m just gonna grab my Lisa Frank notebook and head to class. 😉
Once you’ve answered all of the questions in the quiz, you go immediately to your result page. While some product recommendation quizzes have specific products that they recommend, the Claire’s result page recommends the category of earrings that fits best with your personality.
And like a good personality quiz, they describe the personality and then give a call to action (CTA) that’s very clear. They want you to shop.
When you click the button, you’re taken to their earrings to do just that.
Claire’s promised earring recommendations in their quiz, and they definitely deliver!
Another great product recommendation quiz is from Bethany of Primally Pure. It’s about deodorant.
That’s right. Deodorant.
By taking the quiz, you can find out which deodorant scent is “pure-fect” for you.
In an interview with Interact, Bethany explains that they focus on deodorant because that’s the first product customers usually purchase from them.
In fact, Jenna Kutcher recently explained how she started with Primally Pure deodorant in her journey to natural skincare.
Since people’s first purchase is usually deodorant and they use it regularly, Primally Pure’s deodorants are some of their best-selling products. It’s always a good idea to highlight best sellers in a product recommendation quiz.
That way, you’re offering products you know sell well and people know exactly what to buy. And they aren’t overwhelmed with too many options.
In the result landing page for their deodorant quiz, Primally Pure starts with the quiz personality results.
Here are my results from when I took the quiz:
The results are pretty accurate for me and the way I answered the questions.
Plus, it’s a natural transition into the product recommendation. Even the word lemongrass fits with the brightness of the quiz result.
In their result page, Primally Pure also provides value to the quiz-taker by educating them on the hazards of traditional deodorants and how their deodorant is different.
It might seem like a little thing, but giving educational content helps establish you as an expert. When people see you as an expert, they’re more likely to buy from you.
That’s the exact premise of content marketing, and Primally Pure does it on their landing page.
In Bethany’s interview for Interact, Kayla points out that you should give the quiz result before moving into the sales pitch.
And every section of the landing page has the same CTA. That Shop Now button goes directly to the product listing for the Lemongrass deodorant.
It doesn’t take me to their main shop page or their website homepage. I don’t get lost wandering around their website.
I can immediately buy the product they recommend for me.
And that’s what people do.
Bethany shares that the company has generated over $100,000 in revenue directly from their quiz.
They have also added thousands of people to their email list, and they offer the option to subscribe to regular deodorant shipments.
All of these add to the revenue that Primally Pure gets from a deodorant quiz.
It definitely proves that product recommendation quizzes really work!
Tonic Site Shop
Jeff and Jen of Tonic Site Shop take a product recommendation quiz to a new level!
They sell gorgeous customizable Showit websites that are loved and used by creatives all over the web.
Their brand cocktail quiz blends perfectly with the Tonic Site Shop name and gives tons of value related to branding.
The quiz asks questions about the current state of the quiz-taker’s business, the brand, and their interests in terms of bars, drinks, and cocktails.
The quiz results are cocktail personality types that transition seamlessly into product recommendations!
The Old Fashioned results explain the sophistication of a business’ brand in terms of a cocktail, which is lots of fun.
They then give branding tips for the Old Fashioned brand, which provides upfront value for the quiz-takers.
Jeff and Jen also introduce themselves as part of the landing page before they make product recommendations.
Their explanation about the websites ties in perfectly with the cocktail theme of the quiz and gives the highlights about what makes their websites different from traditional website templates.
And they finish out the quiz result landing page with a cocktail recipe and customized playlist.
I love how the product recommendations are there, but they also provide valuable information and some fun!
They then follow up the quiz results with an email of the results and a special coupon code that Jen discusses in an interview with Interact.
She says that their business has generated over $50,000 in sales with this code. The code is a genius marketing move, because it provides value to the quiz-taker (15% off a Tonic Site Shop website) and works as a tracking code to see the ROI on their quiz.
With $50K in revenue from the quiz, the Tonic Site Shop shows another great way that you can use a product recommendation quiz for business.
Bean Box is an online coffee subscription and gifts site where you can get sign-up for regular delivery of artisan coffees or coffee gift boxes.
They have, of course, a coffee-related quiz.
The quiz is very clearly about coffee, because every single question focuses on your coffee habits and preferences. And the coffee-related images are beautiful!
At the conclusion of the quiz, they tell you what type of coffee flavors you prefer. They recommend regions of the world where they grow the beans that might appeal to your tastes.
Their CTA is a $5 Starter Kit box offer. They share a recommendation of which starter kit you would prefer based on your quiz results. With a choice of light roast, dark roast, medium roast, or all roasts, there’s the perfect roast for everyone!
Plus, the quiz results highlight the offer of free shipping and no commitment.
When you click over to the site, you’re immediately taken to the Starter Kit sales page, where you can read more about the offer, select your roast that they recommended for you in the quiz results, and purchase.
With a $5 price tag, no commitment, and free shipping, this product is a VERY safe initial purchase for any coffee lover.
While I don’t know how the coffee quiz converts, I would suspect that this starter kit works well to introduce Bean Box to their potential customers.
If you’re interested in seeing even more product recommendation quizzes, check out the Live Examples on the Interact website.
Now that you’ve seen different ways to set up your quiz, let’s make one together.
How to make a product recommendation quiz
Obviously, the best place to start with a product recommendation quiz is by having products to recommend.
I am not an eCommerce person, and I don’t have actual products to recommend, so I’m going to use hypothetical products from my hypothetical eCommerce store.
While the products might not be made up, the strategy and processes are definitely real.
So, my hypothetical eCommerce store is going to be called JEM Scents and my products are body mists in five different fragrance combinations.
For every quiz I make, I use the same basic process:
- Plan the quiz – identify purpose, type, and template (if using one);
- Set up the results – you have to know those and have them in place to move on to the next step;
- Create the quiz – add the questions and answer choices and map out the result correlations;
- Style the quiz for your brand;
- Integrate your email platform;
Planning the quiz
For my product recommendation quiz, I’m going to make a personality quiz, just like the examples.
The quiz is going to help people find their scent personality and the results will be my five custom fragrance combinations that I call – Fun, Fruitful, Flowery, Foreign, and Fresh.
When I log into Interact, I can start with a quiz template or create a quiz from scratch.
I usually choose a quiz template, because you get a starting point that can inspire you and help you build your quiz more quickly.
When you get to the quiz template categories, you’ll notice that there are tons of them (55 categories, to be exact).
And each category has multiple templates inside it.
Even looking through all of these options wouldn’t guarantee that you would find the exact template you wanted for your quiz, so don’t take the time to do that!
Instead, choose the category that fits the best and then choose a template in that category.
For my quiz, I went into the Beauty category and chose the quiz that I thought fit best with my scent personality quiz.
The important thing to remember when choosing a template is you can completely customize your quiz however you want. That’s why you don’t need to worry all that much about which template you choose!
I usually look at the number of questions and results, as well as how the quiz is laid out to decide which one is best for the quiz I’m creating.
Once you’ve selected your quiz template, you can start creating the quiz you want!
When I start creating the quiz in Interact, I like to remove the styling, so I can focus on the content.
Here’s my quiz cover with the image I want, the title, and the description.
I include what the quiz will do for the quiz-taker and some sort of image connected with that.
Now it’s time to add the quiz results!
Adding the quiz results
To make sure you can map out everything correctly and that your answers fit with your quiz results, you should add those to your quiz before you get to the questions.
For my product recommendation quiz, I’m including a result for each of my five scents. I’ll also include a personality description for that scent personality before I give the product recommendation and the Call to Action to buy the body mist.
Then I will link the button to the item page on my website, so my quiz-takers are all ready to buy.
So, the result page for my Fun scent personality looks like this:
You can see how the result title, the balloons in the picture, the personality description, and the scent description all tie together. Plus, the CTA on the button very clearly shows that the quiz-taker will be taken to the scent to buy their own body mist.
My other scent personality results follow the same pattern with the title, personality description, and scent description:
- Your Personality is Fruitful! – You’re natural and sweet, without being fake. Your easy going personality makes you a joy to be around, and you’re everyone’s best friend. The Fruitful fragrance from JEM Scents with its blend of apple, pear, and sandalwood is just the right complement for your natural vibe!
- You’re So Flowery! – You’re as romantic and whimsical as a flowery meadow. Your calming personality and flowing energy are just like a dream. The jasmine, orange, and lavender scent blend of the Flowery fragrance from JEM Scents evokes the same feelings as your romantic personality
- Your Scent Personality is Foreign! – You have an exotic and mysterious personality that’s reminiscent of the markets of the Far East. Your adventurous personality and eclectic style inspire people everywhere. With the Foreign fragrance from JEM Scents, you’ll have a blend of cinnamon, musk, and grapefruit that’s as unique as you are.
- You’re So Fresh! – Your casual approach to life and your low-maintenance personality make you a favorite of everyone you meet. Your appreciation of the simple things in life means you’re undemanding and easy to please. With its blend of lemon, orange, and eucalyptus, the Fresh body mist from JEM Scents will make you smell as inviting as your personality!
Once I’ve added the results to my quiz, it’s time to create my quiz questions and set up the answer correlations.
Creating the quiz questions
The quiz template I chose has seven questions, and that’s a good number for a personality quiz. Interact recommends 7-10 questions to get enough information to identify which category the quiz-taker belongs in without overwhelming them.
Too many questions will make people quit your quiz before they’re finished, and you don’t want that!
The questions I plan to include in my quiz are a blend of personality questions, questions about their interests, and scent questions. Having a wide range of topics in the quiz makes it more interesting for the people who take it.
My questions are:
- Which scent evokes your strongest memory?
- Choose the image that best represents you.
- Where do you want to go on your next day off?
- How would your friends describe you?
- Where would you rather be?
- Which outfit is your favorite?
- What’s your idea of the perfect date?
When I create the questions for my Interact quizzes, I like to mix up what type of questions I include.
Some of my questions include a main image and text answers, like this:
Other questions include image answer choices like this question:
And I also include text-only questions:
Because repeated text-only questions can get boring, I use them sparingly.
As you’re creating the questions, be sure to map out how your answers go to the quiz results. Otherwise, your quiz won’t work.
Notice how each of my answers maps to the quiz result it fits best with. And sometimes, if it fits, an answer might map to more than one result.
After I’ve added all of my questions and mapped my answers to the results page, the final step in creating the quiz is making it look exactly how I want it to.
Styling the quiz
I want my quiz to fit perfectly with my brand, so I usually use the brand colors and fonts. That way, there’s consistency from my quiz to my store to my emails to my social media, etc.
To do this I choose Styles in the Interact dashboard at the left.
Then I change the colors and font according to my brand.
Doesn’t my made-up eCommerce company have great brand colors? 😃
And my new product recommendation quiz is complete!
I’m ready to connect my email marketing platform to my quiz.
Why connect your email marketing platform with Interact
One of the main benefits of creating a quiz with Interact is the ability to collect the emails of quiz-takers to follow up with them through email.
This is especially true with eCommerce businesses!
When you collect their emails before sharing their quiz results, you can create a sequence that gives more information about whatever you highlighted in your product recommendation quiz.
You can help them learn more about you and your products, so they’re more likely to remember you and buy from you in the future.
You can utilize an abandoned cart sequence when they add something to their cart and then leave. Stats show that as many as 74% of carts are abandoned, but up to three-fourths of those people plan to come back to finish the sale.
You definitely want to make sure you have an email address to encourage that!
Finally, you also want to get that email address to let someone know when you’ve got special deals for them. An article on Inc. on the impact of deals and promotions in online shopping highlights how over 65% of shoppers make an purchase they weren’t planning on when they find a deal and up to 80% of consumers will buy from a brand for the first time if they get a good price.
When you collect an email with your quiz, you’ll have a way to tell your quiz-takers all about those great discounts you’re offering.
It’s not all that difficult to set up the integration for your new quiz, and it’s definitely worth the effort.
Integrating your email platform
To integrate your email marketing platform, you’ll need to turn on Enable lead capture at the top left of the Interact dashboard.
The next step is to customize what you want your opt-in form to look like. You can choose what information you want to collect, your form settings, and even how you want your form to look.
Email address is checked (obviously!), but I like to get the first name, too. Then I can use it in my emails to personalize them.
I also allow users to skip the opt-in form if they want. People are more likely to give their email address if they have the option to skip it.
It’s a good idea to change the tone of the opt-in form to match the tone of the quiz and your brand. Just another way to show consistency across platforms!
After you save and continue, you’ll be taken to the page to connect your email list.
Since Interact connects with TONS of email platforms, here are some posts on how to connect a few of my favorite platforms:
- Connecting ActiveCampaign;
- ConvertKit integration;
- Setting up a Drip integration;
- How to connect Klaviyo;
- Integrating MailerLite;
There are more platforms listed, but these are ones that I know and trust for eCommerce.
Although each platform is a little different, you’ll need to set up the actions within your email marketing platform to the different quiz results.
You can usually add them to groups, lists, or segments. You can also add tags or custom fields, depending on your platform.
There are also options to use different quiz answers as triggers, if you want to set those up. It just depends on how detailed you want to be with your email marketing!
Once you’re finished with your quiz, it’s time to add it to your website.
Adding your product recommendation quiz to your website
While there are lots of options when it comes to choosing an eCommerce website, Shopify is one of the more popular ones out there.
In fact, according to a recent post on the most popular ecommerce platforms from Website Tool Tester, Shopify is the most popular platform for most English-speaking countries.
Interact also gets lots of questions on how to connect the quiz to Shopify, so I’m going to show you how to do just that.
I even started a Shopify store for my pretend JEM Scents business to help you out.
Here’s my Shopify dashboard.
To add your quiz to your store, you’ll click on Online Store and choose Pages.
If you have pages and you want to add it to one of those, you’ll choose the page you want. You can also add a new page for your quiz by clicking Add page.
When you get to the page, you can add a title and choose Show HTML. That will switch it to the code editor, so you can add the HTML.
To get the HTML for the quiz, go to Interact and choose Share & Embed for your quiz. You’ll then choose Embed in your Website or Landing Page.
After you click on that, you’ll get everything you need to add your quiz to your Shopify page. Right here, you can decide whether you want your quiz to automatically resize for the container, change the size of your quiz, decide what will happen on mobile, and change the quiz to start on the first question instead of the cover page.
Once you’ve got it the way you want it, copy the iframe code to add to your Shopify page.
After you add the code back in Shopify, you can switch back to the editor by clicking the <> on the right side again. Your quiz will appear in the box.
Once you press Save, your quiz will be live on your site.
Of course, no one will see your quiz or be able to access it unless they have the exact URL.
So, I’m going to help you fix that.
Making your quiz visible on Shopify
There are two things that you can do to make your product recommendation quiz visible on your Shopify store. While not every Shopify theme lets you customize in this way, these are the general directions.
The first thing you can do to highlight your quiz is add it to the menu(s) in your store.
Here’s how you do that:
- Choose Navigation from the list under Online Store.
- Select the menu you want to add your quiz to. The ones that are already set up are Main Menu and Footer Menu.
- Once you’ve selected the menu, you’ll choose the Add Menu item
- Enter the title of your quiz.
- You can then either search for the page within your store or enter the URL.
- Once you save it, your quiz will be in your menu(s).
Another way to highlight your product recommendation quiz is add it to the top of your store in an Announcement Bar. Since you can change the color of the bar and the font, you can make it stand out so people will click on it.
Once they click on it, they’ll be taken directly to the quiz.
To add the quiz to the announcement bar, the first thing you have to do is customize the Shopify theme. To do this, choose Themes under Online Store and then Customize.
Once you’re on the Customization page, you’ll see a Show announcement checkbox halfway down the column on the left. Check it. You can choose if you want it to only appear on the Home page.
You can then change the text for the announcement and add the link to your quiz. Changing the bar color and text color is possible right there as well.
After you save it, your announcement bar will highlight your quiz for all your store visitors to see.
That’s it. You’re now ready to create a product recommendation quiz that people will love.
When you create the quiz, make sure that you:
- Plan out the purpose of your quiz before you get started;
- Set up personality results with CTAs that link to your products or categories within your eCommerce business;
- Create questions and answers that connect to your results;
- Connect your email marketing platform;
- Add the quiz to your store and highlight it through the store menu or announcement bar.
We can’t wait to see how you use your new quiz to grow your business!