How to make custom quiz result landing pages

For quiz result pages that are more complex and retain all the branding and customization you would like, we recommend redirecting your quiz results. That way you can use your own landing pages to create the exact experience you want for each quiz taker.

Here are instructions for the three main types of quizzes to create custom quiz result pages.

Personality (preference, attribute, interest, profile) quizzes: for quizzes where the results are based on personal preferences, tastes, attributes, etc.
Assessment: for quizzes where the results are based on the quiz takers’ level, expertise, or depth of knowledge in a particular area.
Product recommendation: for quizzes where the results are E-commerce products you can purchase

Personality quiz result pages

Your quiz result page should consist of five main sections. Here’s how to approach writing each one:

1. Your Result

This is the headline of your quiz result. It should be concise, impactful, and directly related to the quiz topic.

Keep it to 3-5 words if possible.
Use language that’s clear and easy to understand.
Make it personal by using “You” or “Your”.

Examples:

“Your Leadership Style: Visionary”
“You’re a Creative Genius!”
“Your Perfect Career: Tech Innovator”

2. Overview

This section provides a brief explanation of the result. Aim for about 75 words.

Start with a strong, affirming statement about the result.
Explain 2-3 key characteristics associated with this result.
Use the “Barnum effect” by including some general statements that could apply to many people.
End with a positive note about the potential or strengths of this result.

Example: “As a Visionary Leader, you have a unique ability to inspire and motivate others. Your forward-thinking approach allows you to see possibilities where others see obstacles. You’re not afraid to challenge the status quo and often come up with innovative solutions. While you may sometimes struggle with details, your big-picture thinking is invaluable in driving change and progress.”

3. Understanding

This section delves deeper into the implications of the result. Again, aim for about 75 words.

Describe how this result might manifest in the quiz-taker’s life or work.
Acknowledge both strengths and potential challenges associated with the result.
Use “you” language to make it personal and relatable.
Include subtle suggestions for growth or improvement.

Example: “Your visionary leadership style means you excel at setting long-term goals and inspiring your team to achieve them. You likely find yourself drawn to innovative projects and enjoy brainstorming sessions. However, you might sometimes overlook important details or grow impatient with day-to-day operations. Developing your ability to delegate and appreciating the importance of small steps could enhance your effectiveness as a leader.”

4. Recommendations

Provide 3-6 actionable recommendations based on the quiz result. This section is also an opportunity to suggest relevant products or services your business offers. Each recommendation should be brief but specific.

Start each recommendation with an action verb.
Make sure each suggestion is directly related to the quiz result.
Offer a mix of quick wins and long-term development ideas.
Keep each recommendation to 1-2 sentences.
Seamlessly integrate product or service recommendations where appropriate.
Ensure that product recommendations feel helpful rather than pushy.

Example:

“Cultivate a diverse team that complements your big-picture thinking with detail-oriented members. Our ‘Team Building for Visionaries’ workshop can help you assemble and lead a well-rounded team.”
“Practice active listening to ensure you’re fully understanding and valuing your team’s input. Consider our ‘Effective Communication for Leaders’ online course to enhance this crucial skill.”
“Set aside time each week for ‘blue sky’ thinking to nurture your innovative ideas. Our ‘Innovation Journal’ can help you capture and develop your visionary concepts.”
“Develop a system for breaking down your visionary goals into manageable, actionable steps. Our project management software, VisionTrack, is designed specifically for big-picture thinkers like you.”
“Seek out a mentor who can help you refine your leadership skills and navigate challenges. Explore our mentorship matching program to find an experienced visionary leader to guide you.”

Tips for integrating product recommendations:

Ensure each recommendation provides value, even if the quiz-taker doesn’t purchase the product or service.
Use language that suggests rather than pushes, like “consider,” “explore,” or “you might find helpful.”
Tie each product or service directly to a benefit or solution related to the quiz result.
Balance free advice with product recommendations to maintain credibility and helpfulness.

5. Conclusion (Positive Sendoff)

End your quiz result with a brief, encouraging conclusion. This should leave the quiz-taker feeling positive and motivated. Aim for about 50 words.

Briefly summarize the key points of the quiz result.
Reinforce the positive aspects of their result.
Encourage the quiz-taker to apply what they’ve learned.
End with an uplifting, forward-looking statement.

Example: “Your Visionary Leadership style positions you to make a significant impact. By leveraging your strengths in big-picture thinking and inspiring others, while working on the suggested areas for growth, you’re set to become an even more effective leader. Embrace your visionary nature and lead with confidence – the future is bright with leaders like you!”

Tips for writing an effective conclusion:

Keep it concise and impactful.
Use an enthusiastic, encouraging tone.
Avoid introducing new information; stick to reinforcing what’s already been covered.
End on a high note that leaves the quiz-taker feeling empowered and positive.

Remember, the goal throughout is to provide valuable, personalized-feeling insights that resonate with the quiz-taker and encourage them to reflect on and apply what they’ve learned. Keep your language positive and empowering throughout. This conclusion is the last thing the quiz-taker will read, so make it memorable and motivating. It should tie everything together and send them off with a boost of confidence and inspiration.

Assessment result page

Assessment result writing guide

Outcome title Craft a concise headline that captures the essence of the user’s assessment result. This is your chance to make an immediate impact, so keep it punchy and clear.

Write a brief, direct answer to the main assessment question. Keep it simple and descriptive.

Use no more than 10-15 words
Include specific level terminology if used in the assessment
Make it clear and easy to understand at a glance

This title sets the stage for everything that follows. It’s the first thing users see, so it needs to resonate with them instantly. By using familiar terminology from the assessment, you’re creating a seamless connection between the questions they answered and their results.

Overview (75 words) Now that you’ve got their attention, it’s time to provide context. This section is all about acknowledging where the user is right now, while gently nudging them towards where they could be.

Provide a positive description of what it means to be at this level. Even for lower levels, frame it constructively. Your goal is to acknowledge the user’s current state while hinting at potential for growth.

Key points to include:

Affirming language about the user’s current position
Highlight of potential strengths or opportunities
A tone that’s encouraging and forward-looking

Remember, whether they’ve scored high or low, every user wants to feel understood and valued. Your words here can turn a potentially disappointing result into a motivating starting point for growth.

Examples (75 words) This is where you bridge the gap between abstract assessment results and the user’s daily life. Paint a picture they can relate to.

Give specific, relatable examples of what life looks like at this level. Show that you understand the challenges or experiences someone at this level might face.

Remember to:

Use concrete, everyday situations they might encounter
Acknowledge any frustrations about not being at the next level
Keep the overall tone supportive and empathetic

By demonstrating that you get their situation, you’re building trust. This trust is crucial, especially if you’re going to suggest changes or improvements later on. It’s okay to acknowledge frustrations here – it shows you’re not sugarcoating things.

Recommendations (75 words) Here’s where you transition from understanding to action. Users often take assessments because they want to improve, so make your advice count.

Offer practical advice for reaching the next level. This section should be actionable and specific to the user’s result.

Guidelines:

If specific products or services are mentioned in the assessment, include those
Use first-person language if the input is clearly from an individual (“I recommend…”)
Otherwise, keep it general (“Consider trying…”)
Focus on realistic, achievable steps

Your recommendations should feel like a natural next step from where they are now. If you’re suggesting products or services, make sure they feel like solutions, not sales pitches. The key is to empower the user with achievable actions that align with their goals.

Conclusion (50 words) Wrap things up on a high note. This is your last chance to reinforce the positive aspects of the user’s journey.

End on a positive, encouraging note. Your goal is to leave the user feeling motivated and capable of improvement.

Include:

Reinforcement of the user’s potential for growth
A thank you for taking the assessment
An invitation to act on the recommendations

Think of this as a friendly send-off. You want users to feel good about the time they’ve invested in the assessment and excited about the possibilities ahead. By thanking them and inviting them to take action, you’re creating a positive association with the entire experience, which can lead to further engagement down the line.

E-commerce quiz result with one product recommendation

Product recommendation quizzes are beautifully simple. You use the quiz logic to determine which product is right for the quiz taker based on their attributes and preferences as it relates to the category of products you are recommending. Then the quiz surfaces a product that matches your profile.

These result pages can be built inside of Interact, in Shopify, or whatever product platform you use. You just need the product title, description, and a buy button.

E-commerce Quiz result with multiple product recommendations

In a quiz that recommends multiple products you can either show multiple products from one category (Coffee) or show products across categories that all work towards a common goal (Skin care products for dry skin). The principle is the same as a single product quiz. Introduce the result, include each product description, and a link to buy.

You can build these pages inside of Interact or redirect to Shopify collection pages.

multiple product e-commerce quiz outcome

Quiz result page examples

Gretchen Rubin: Habits for Happiness quiz result. This page includes detailed description of the result and recommendations for what you can do with it based on this outcome. Great example of giving lots of quality personalized advice. Take the quiz to to see results

Jenna Kutcher: Jenna’s excellent quiz titled “What’s your secret sauce?” is in the quiz hall of fame for good reason. Each result page is expertly crafted to give people a deep explanation of their type and what they can do with it. Take the Secret Sauce quiz to see your result

Amy Porterfield: Amy’s income replacing quiz helps diagnose and identify the top way you can replace your income with a digital course. It leads to a personalized 3-step plan based on which way is best for you as the quiz taker.

Lytron Design: Uses a brand archetype quiz to guide people towards the right services that would be helpful based on their archetype. This is a great example of using quizzes for website personalization.

Esker Beauty: Esker’s body skin type quiz helps people identify their type and links to a list of products that would help with each skin type. It’s product personalization at scale based on user attributes.

Pusheen: Uses a product recommendation quiz to personalize the shopping experience and help people find out which Pusheen their personality most matches up to. Take the Pusheen quiz here