In 1955, no one knew what McDonald’s was. Ray Kroc had just purchased the rights to the corporation from the McDonald brothers and was running the original McDonald’s store in San Bernardino, California. Ray knew that McDonald’s could grow, but with existing competition from A&W and Kentucky Fried Chicken and a limited budget, breaking into…
Continue reading

Of course usability experts will find holes in your website, it’s their job. Asking for user experience advice from web developers or designers is like asking your barber if you need a haircut; there is either financial or egotistical motivation for them to pick apart your designs and build, even if your actual customers see…
Continue reading

Email marketing has huge ROI, but you can’t do email marketing unless there are subscribers to market to. It’s amazing how many high traffic sites are pulling in abysmal numbers of email subscribers. Understanding why people aren’t subscribing is half the battle, the half that we’re working on today. It’s important to understand that there’s…
Continue reading

Pulling in interested prospects is a matter of give-and-take. If you want a website visitor to provide an email address with permission to send them further information, first you have to give something away. Lead generation is a barter system, trading information and products for permission to market more information and products. The key to…
Continue reading