Google has an irrational obsession with fresh content. The other day I was researching the Cold War, upon typing ‘Cold War Russia’ into the search results, two of the first five results were about a recent uptick in activity around Russia and not the 40-year ordeal that was the actual Cold War.     Google’s…
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In 1955, no one knew what McDonald’s was. Ray Kroc had just purchased the rights to the corporation from the McDonald brothers and was running the original McDonald’s store in San Bernardino, California. Ray knew that McDonald’s could grow, but with existing competition from A&W and Kentucky Fried Chicken and a limited budget, breaking into…
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Of course usability experts will find holes in your website, it’s their job. Asking for user experience advice from web developers or designers is like asking your barber if you need a haircut; there is either financial or egotistical motivation for them to pick apart your designs and build, even if your actual customers see…
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Email marketing has huge ROI, but you can’t do email marketing unless there are subscribers to market to. It’s amazing how many high traffic sites are pulling in abysmal numbers of email subscribers. Understanding why people aren’t subscribing is half the battle, the half that we’re working on today. It’s important to understand that there’s…
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