Psychographic segmentation is defined as segmentation based on beliefs, values, emotions, personality, interests, or lifestyles. A quiz/survey that asks your customers questions and then recommends a path forward is a great way to segment based on psychographics while also generating leads and engaging your audience. Here are some great examples.
Activity level: How active are you?
This question characterizes customers based on their level of activity, so you can offer the right products or services to each person based on how active they are.
Courtesy Fallon’s Table
Spending preference: How do you like to spend money?
Ask people how they would spend money in your industry, it can tell you a tremendous amount about what people want to spend money on.
Courtesy Next Level Wardrobe
Life sentiment: How are you feeling?
Asking people how they feel about life can tell you a lot about what state they are in, and therefore how they may or may not want to engage with your brand.
Courtesy of Dr. Leaf
Anxiety Level: How does a situation affect you?
Determining what makes someone anxious will tell you how they are wired as an individual and how they might approach situations.
Courtesy Brain Powered Coaching
Values Question: What do you value in a particular area?
Asking people what they value is an incredibly quick way to get at the core of how they operate as individuals. It’s an inane question that doesn’t make people balk, but it is actually highly personal and tells you a ton about the person.
Courtesy: My people patterns
