Quizzes provide a platform for you to connect with your customers at an individual level. You can ask questions that show how well you understand your quiz taker. Then after the questions you ask for an email address. On average 40.1% of quiz takers opt in and become leads. You can also segment your quiz leads based on which result they get or how they answer particular questions.
As a lead magnet there is no real comparison. No other list building tool lets you simulate a conversation with each potential customer, and the results speak for themselves. In addition to being great lead generators, quizzes can help you sell products. Personalized recommendations, like those in a quiz, convert 6x better than when you just present all your offers on your website or in a list of links.
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What I want to do is walk you through some quiz lead magnet examples, breaking down how they work. A super common objection that comes up for creating quizzes is that they’re just too complicated. That’s no longer true, thanks to a common set of standards you can follow to create your ideal quiz lead magnet. Let’s look at some lead magnet quizzes and see what the standards are.
Mrs. Dow Jones: Many quizzes
Haley Sacks, AKA Mrs Dow Jones, has many quiz lead magnets, and they’re all incredible. I want to take you through two flows that are really well done. The first one starts through her instagram link in bio. When you click through to her link there is a section on the landing page to take quizzes.
Let’s choose a fun one and pick the financial love languages quiz. This takes me to a page on Mrsdowjones.com where the quiz is embedded so I can take the quiz.
Of course I’m going to click the button to take the quiz, and on average 39% of people do across 1 billion quiz views on the Interact platform. When I do I’m greeted by questions that draw me into the quiz. Right off the bat I’m asked a relevant question about relationship status, which is of course important for finding out my financial love language.
Then the quiz asks me a few more questions, although it’s super short and to the point, only four questions in total. It’s enough time for me to get a flavor of the style of the site but not too long where I get bored.
After the questions comes the real magic of the lead magnet quiz. It asks me for my email address, but in a way that’s relevant to the quiz topic and provides me with an opportunity to learn more about the same topic I was just taking a quiz on.
After the opt in form the quiz results truly deliver. You first get a full breakdown of your result and what it means for your life.
Then I get a list of product recommendations from Mrs. Dow Jones. Remember these convert 6x better than a full list of products that’s not personalized!
This quiz is straight fire honestly, no notes. It’s the perfect lead magnet to go from Instagram to email subscriber in a smooth and meaningful way. Very well done.
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