Diagnostic quizzes first identify what your customer cares about. Meaning, what’s the burning question in their minds that they cannot let go of? The diagnostic quiz then offers to help the customer find a solution to what they want. It asks them questions and then gently guides them toward a product or service that you offer and frames your solution in the context of what the customer wants. It’s a smooth process from end to end when done right, let’s look at some examples of how it’s done.
NCPS: What level of membership should you apply for?
A great use of diagnostic assessments is in lowering the number of inquires about which membership level or starting point someone should choose when wanting to work with your business. You can automate the recommendation by creating a diagnostic assessment like this one from NCPS.
Here’s what the cover looks like
The questions are straight to the point, objective, and information based to determine which level someone should start at.
The questions branch off, meaning that depending on how you answer the previous question you are shown a different follow up questions. This is a mockup of what the branching could look like, not the exact version from NCPS.
At the end of the questions you are shown the best path forward. This is a great use of an assessment because if you had many paths it would be difficult for someone to read all of them and choose, but with a branching logic assessment they could answer just a few questions and get exactly the right path forward.
Mrs. Dow Jones: Money plan quiz
This quiz asks questions about your current financial status and then recommends a path forward for your particular situation. Here’s how it works. The cover asks you to start the quiz.
Then you answer questions about your current financial habits and situation. There are five questions in this diagnostic
Then it asks you if you’d like to opt in and get your results
And then you see your outcome!
You get a step by step plan for how to improve based on your outcome
And the final step is to join the course for Mrs. Dow Jones where you can learn all about financial topics covered in this quiz
Jess Connolly: What kind of tired are you?
The question on people’s minds when they come to Jess Connolly’s website is “Why am I so tired?” so she turns this into a diagnostic quiz that helps them find the right answer and then recommends Jess’s book.
The quiz asks good questions to get at the heart of why someone is feeling tired so it can give an accurate result at the end.
Jess does a nice job of varying the questions from more serious to more playful, from more intense and personal to more lighthearted and situational.
After a quiz taker answers all the quiz questions, which there are 7 in this case, they are presented with an opportunity to join Jess’s email list and receive updates. Quizzes convert at 40.1% on average so it’s a great opportunity to gather leads.
After the opt-in form you see your results and find out what kind of tired you are.
The result transitions very nicely into Jess Connolly’s book “Tired of Being Tired” which makes perfect sense in the context of this quiz.
