In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Bri Jones, Head of Marketing at Stitch, to explore how interactive content — especially quizzes — can scale meaningful conversations in a noisy digital world. Bri shares how Stitch uses quizzes to deliver genuine value to clients without putting up gates or barriers, building trust and brand loyalty along the way. She breaks down why aligning content with real client needs is the secret to staying relevant and why clear, engaging quizzes are one of the best ways to do it.
Josh and Bri dive into Stitch’s collaborative culture, where everyone plays a role in crafting marketing that feels human and personal — even as AI becomes part of the mix. They talk about balancing automation with authenticity, listening to feedback, and keeping a people-first mindset at the heart of every campaign. If you’re curious about scaling your message and your connection at the same time, this episode is packed with fresh ideas you can put into practice.
Learn more about Stitch: https://www.stitch.cx/
Takeaways:
- Interactive content, like quizzes, engages audiences effectively.
- Giving away valuable content builds trust and brand loyalty.
- Aligning content with client needs is crucial for relevance.
- Quizzes can scale conversations and provide personalized insights.
- Proving content value can be challenging without hard metrics.
- A collaborative culture enhances marketing effectiveness.
- Listening to client feedback is essential for content strategy.
- AI can help streamline content creation but needs human oversight.
- Building a human brand fosters deeper connections with clients.
- Niche marketing can be more effective than broad approaches.