Do you remember taking quizzes in old magazines, the kind where you had to write down your answers and keep track of scores in order to tally them at the end to get your result?
If you’re anything like me, you might have found yourself losing steam halfway through the quiz.
It would have been easier if the quiz automatically delivered your results so you had less work to do. This may not be possible with print publications, but it is totally possible when you host your quiz online.
When you use a quiz building platform like Interact, you can create an interactive quiz that does all of the work for your quiz takers. All they need to do is answer the quiz questions you’ve already set up and click a button to receive their instant results.
With interactive quizzes, participants don’t have to second-guess if they tallied their numbers correctly, wait for an email with their final results, or wonder how accurate their quiz results are. They can simply take the quiz and get their results fast.
To top it off, there’s no delay between when someone takes your quiz and when they receive their outcome. You can launch your first interactive quiz knowing it will run on autopilot and give your audience the personalized quiz results they’re looking for based on how they answer each question. It’ll also look great on any device screen.
And I haven’t even told you the best part: you can use interactive quizzes as one of your main lead magnets!
A lead magnet, which can also be called an email opt-in or freebie, gives your audience an incentive for signing up for your list. Your interactive quiz is a great lead magnet because it gives you an easy way to collect new email subscribers while offering additional information about each person’s quiz results.
You can also segment your audience depending on how they answer the quiz. The quiz data alone will help you better understand your audience’s needs and desires, but there’s so much more you can do with an interactive quiz.
Today, I’ll be talking through the three most common types of interactive quizzes:
I’ll cover how to decide what quiz type is best for your business, how to write your quiz content, and what you need to do to set up your quiz scoring system so your audience gets the right results every time.
Build a personality quiz
If you’ve ever taken a Buzzfeed-style quiz, chances are you’ve already seen personality quizzes in action. Personality quizzes give participants a set of questions to answer based on what fits them best, which will then generate an automatic quiz result that tells them more about their personality.
The more detail you can add to your personality-driven quiz results, the more trust you’ll build with your audience because they’ll feel like you really understand them.
Did I mention that personality quizzes are the most common type of interactive quiz, holding nearly 80% of the market share for all quizzes created? That’s a BIG number! They are also the most clicked on type of quiz and most likely to be shared.
Why do so many quiz creators choose to create a personality quiz?
Personality quizzes are a great self-discovery tool for audience members who take the quiz because they can learn more about themselves. As a brand, being a part of their self-discovery process is a great way to build trust with audience members, leading to more sales later.
You’ll also have more creative freedom with the types of personality results you can give your audience. Each result can come with a fun title and eye-catching imagery along with a detailed description, like this quiz example from Erika Holmes.
When you use a personality quiz for your business, you can personalize the content inside your follow-up email sequence in order to nurture new subscribers who join your email list through the quiz. Since the internet is full of generic, one-size-fits-all advice, you’ll stand out with a unique personality quiz that will keep your audience engaged from start to finish.
Ready to build your own personality quiz? Click here to start creating your personality quiz inside Interact for free and keep following along with these tips!
Step 1: Write an interactive personality quiz title
Once you’ve chosen a quiz topic that fits your business niche, you’ll need to create an interesting quiz title. You think that in order to capture your audience’s attention, you need to create a title that is descriptive and different from all the rest, but it’s more important to create a short and sweet title.
Here are a couple of tried-and-true quiz title templates for your interactive personality quiz:
1. The “Which (Blank) Are You?” title
2. The “What is Your (Blank)” title
You can choose one of these two templates and customize it for your own quiz.
(Psst… we’ll be using this productivity style secret weapon quiz as our main personality quiz example so you’ll see it pop up as we keep walking through each step.)
Using a simple quiz title template like this might seem like it’s taking some of the creativity or unique flair out of your quiz, but it’s better to keep it clear and concise. If you want to inject more of your personality, think about adding it to your imagery or quiz description, like this quiz example from ILoveJeans.com.
If you’re struggling to come up with a good title, we have a list of quiz titles you can use that are sorted by industry so you can find one that’s relevant to what you do.
Step 2: Write interactive quiz questions
In a personality quiz, each question is meant to help the quiz taker figure out which personality type they are. Your quiz questions should help you discover more about the person who is taking the quiz while they learn more about themselves.
Not every quiz question you write has to directly correlate with a specific quiz result. If you write questions that are all obviously connected to the final results, it could take the mystery out of your quiz. You can mix it up by adding a couple questions that are just for fun while others relate to the quiz results.
We love how Jen from TONIC Site Shop did this with her brand cocktail-themed personality quiz. Instead of solely focusing on serious questions that relate to the final results, she also added in a few fun bar-themed questions with image-based answers to keep her audience interested and engaged the whole way through.
We recommend including anywhere between seven to ten questions inside your personality quiz. Too many questions could overwhelm your audience and cause them to exit out of your quiz before they complete it. Too few questions could give your audience a personality result that feels too vague.
Do you feel like you have a good handle on what kind of quiz questions you’ll be creating? Okay, let’s get back to our productive style quiz example.
Instead of creating an obvious question that says “What productivity style best fits you?” or something similar, a question like “How well do you manage your energy?” would be better because it’s somewhat related to the quiz results but it’s not too direct.
If you’re having a hard time knowing what to ask, we’ve made a list of quiz questions you can use that can easily be adapted to any kind of personality quiz, no matter what your quiz topic is. Then you won’t have to start from scratch!
Step 3: Create personality results for your interactive quiz
The true power of your quiz isn’t in your quiz questions and answers but rather in how well your quiz results are written. Even though your quiz participant will see the questions and answers first, it won’t be what makes a lasting impression on them. The magic is in your quiz results.
As someone takes your quiz, their anticipation will rise with each question they answer. When they get to the end, do they receive a quiz result that fits them? That’s the whole goal of this step.
A better way to start writing personality results is to base them off of your customer personas. How do you currently segment your audience? Is it by personality traits, habits, goals, skill level, interests, or something else entirely? Based on your answer, you’ll create customer personas that will become your potential quiz result options.
We recommend creating three to five personality results for quiz takers. That way, you don’t create too much work for yourself, like Kaye Putnam unknowingly did with her successful quiz.
Although she’s been able to generate over $100,000 in online course sales from her quiz, she created 12 different quiz results without knowing how much hassle it would create for her behind-the-scenes.
This meant that she had to create custom graphics, email sequences, landing pages, AND separate online courses for every single personality result. Even Kaye recommends keeping your result options to a smaller number!
When you think about what kind of personality results you want to include, consider what titles would fit your audience. Try to make it something that is related to their results while staying upbeat and positive. The more they like the title they received, the more likely your quiz taker will be to share their results on social media.
Along with choosing a title, we recommend creating a short description for each quiz personality type that explains what it means and how this new knowledge can be applied to the quiz taker’s life or business. It can also be reassuring to people who might be wondering how well their quiz results fit them.
Following our productivity style quiz example, we could choose a title like “The Maestro” and talk about what defining traits and motivations are common in someone who would get this personality result.
You are welcome to use and customize this personality description template for your own quiz. Here is a fill-in-the-blank version you can get started with.
You are a [Trait 1], [Trait 2], [Trait 3], and [Trait 4]. You’re already [Trait 5] and [Trait 6], and you have a knack for [Skill 1].
You love feeling [Emotion] and you’ve set up your life and work to reflect your values of [Value 1] and [Value 2]. You have a desire to build [Desired Outcome].
People love your [Skill 2], [Trait 7], and your commitment to [Skill 3].
If you aren’t sure how to fill in each of these blanks so that your personality descriptions represent your quiz takers, complete the exercises in this customer personas article before you begin. It will simplify the whole process!
Step 4: Create answers that correlate with quiz result options
If you’ve been wondering about how to set up your personality quiz so it gives your audience the right answer, I’ll be covering exactly how to do that in this step. But first, let’s revisit the list of questions you’ve already written for your quiz.
For each question, you’ll want to create answers that correlate to at least one of your quiz result options. For example, if you have three possible quiz results, it makes sense to create three total answers your audience can choose from.
Inside the Interact platform, it will look a little something like this:
Every correlation will be set up by connecting the “Answer” options on the left and the “Result” options on the right. All you need to do is click the answer you want to highlight and then click the corresponding result that is its match.
By doing this, Interact will automatically calculate the correlations and keep track of them as your quiz taker goes through your quiz. At the end, your quiz will show the personality type that has the most correlations.
Step 5: Collect email addresses through your opt-in form
If you want to build your email list with quality, engaged subscribers through your personality quiz, we recommend utilizing the email lead capture form.
We often see email opt-in rates north of 40-50% on quizzes because the incentive of receiving personalized advice based on quiz results is typically stronger than other downloadable lead magnets.
If you turn this email opt-in feature on, it can be incredibly powerful because you’ll be able to customize the opt-in form on the quiz to be hyper-relevant to your quiz topic. This is illustrated with the productivity style quiz example below.
Along with the “See my results” button, you might also see a faded button that says “Skip this step” right underneath it. We recommend turning this option on so you are only capturing leads from people who are truly interested in hearing from you over email. This will limit the number of unsubscribers or cold subscribers you attract.
When you use an email lead capture form inside our platform, it will be displayed right before someone receives their quiz results. This is usually when your audience’s anticipation is at its highest point, meaning it’s the optimal place to convert quiz takers into subscribers.
You can integrate the quiz with your email list or marketing automation system so that all of your follow-up emails are automatic, essentially turning your quiz into a revenue-generating machine that requires no maintenance. Who wouldn’t love the sound of that?!
Check out what email service providers we integrate with by checking our our integrations page.
Then you can segment your email list depending on what personality type your quiz taker receives. To nurture your subscribers after they sign up through your quiz, use a follow-up email sequence to engage, educate, and eventually sell products or services to your audience.
Now you’re completely equipped to build your own personality quiz!
Build a scored quiz
The second most common type of quiz is a scored quiz, which can also be called a tally quiz or an IQ quiz.
Remember those old magazine quizzes where you had to add up your points manually before you could get your quiz results? It’s kind of like that, only our Interact software will tally the scores for your quiz taker so it creates a more seamless user experience.
Your quiz results are based on the total number of points your quiz taker receives after they answer every quiz question.
Since each quiz question has answer options with a certain point value associated with it, your audience’s quiz results will be based on the total number of points your quiz taker receives after they complete the quiz. Typically, the more points your quiz taker gets, the higher their IQ or total score is.
A scored quiz can be quite versatile because it can be set up with specific point values for each answer option in order to customize the final results.
The greatest part? All of this can be done automatically through your Interact quiz!
You only need to set it up once before you let it run on its own. A scored quiz will also tally up the score so you never have to do this process manually again.
Convinced that creating a scored quiz will be a game-changer for your business? Click here to build your own scored quiz inside Interact for free and follow these tips to get started.
Step 1: Write a scored quiz title
Like any quiz type, you’ll want to create a quiz title that is clear and concise. There’s no need to be super descriptive in your title. Make it short and sweet so you can easily share it with your audience.
In this quiz example, the title of “Do You Have Signs of Nutritional Debt?” fits because it indicates what this quiz is about (measuring the quiz taker’s nutrition) and will lend itself well to a scoring system. In this case, we’ll use the scoring to assess if each quiz taker is getting enough nutrients in their diet.
If you want to create an IQ quiz, you can use a simple quiz title like “What is Your [Blank] IQ?” to test your audience’s knowledge.
Once you have a quiz title that perfectly fits your quiz topic, you can move on to create questions that will keep your audience hooked all the way through your interactive scored quiz.
Step 2: Write your interactive scored quiz questions
Because scored quizzes are often used as a measurement tool, you’ll want to ask questions that will help you determine what level of understanding someone has in regards to the quiz topic.
You should try to create 7-15 questions for your interactive scored quiz. You should have enough questions so the quiz feels challenging but not to where it feels overcomplicated. You don’t want your quiz taker to feel like they have to spend too much of their time reading through your quiz questions and answers.
Another tip is to write the quiz questions in such a way that the average score is around 50 percent, meaning you want most people to get around half of the questions right on your scored quiz.
If you make the scored quiz too hard, it will be frustrating since no one will do well and people will feel negatively about their result. You want people to walk away feeling positive about how far they’ve come but also inspired to learn more about improving their skills and knowledge.
On the other hand, if you make the scored quiz too easy, then you risk creating a quiz that feels boring because there’s nothing challenging about it. People might feel like they know as much as you do about the subject, making it more difficult to position yourself as an expert.
All of this scoring data is available inside the Interact quiz analytics dashboard. You’ll be able to see how well people are scoring on your quiz and make adjustments based on the numbers.
As you write your quiz questions, try to write them in a conversational way. No one wants to take a test that feels like they are back in school, anyway.
This quiz question example is smart because it assesses how long someone has been dieting. Then we could assign a certain amount of points to each answer option, depending on what our scoring system looks like.
If someone clicked the “Yes, a long history” option, they might have more of a nutritional deficiency compared to someone who lives with a healthier lifestyle.
Keep brainstorming questions that will help you test your audience’s knowledge on a specific topic. If you need more questions to pull inspiration from, here is our guide of 50 quiz questions you can customize for your own scored quiz.
Step 3: Assign scores to each answer choice in your interactive quiz
With a scored quiz, each answer option will be assigned a certain point value based on what fits your overall scoring system. This is how you create the tally that will determine which quiz results each quiz taker will receive.
To simplify this process, the general strategy is to have a range of results going from “lowest” to “highest,” meaning that low scores will fit one quiz result option and the higher scores fit another result. This way, you can easily assign point values to answer choices based on which one is the “lowest” value or the “highest” value.
Taking the dieting question as an example, you would set the lowest score for the “Yes, a long history” answer option because it shows more nutritional debt. If someone answered “Not really,” they’d receive a higher amount of points because they know more about their nutrition.
To get started, choose one of your quiz questions and write three to five answer options for it.
Then, in the backend of your Interact quiz, you can decide how many points each answer option gets depending on how close or far away it is from mastering the quiz topic. Keep repeating this process for all of your quiz questions.
Step 4: Write your interactive quiz results based on the scores
Typically, when people are creating a personality quiz, we recommend keeping your descriptions short and uplifting. However, with scored or IQ quizzes, you have the unique opportunity to expand on the outcomes by providing more advice to each person who takes the quiz.
Of course, you don’t want someone to complete the quiz and only receive a score out of however many possible points without knowing what to do with it. That won’t create a great lasting impression.
Instead, you need to give them more information so they know what the quiz results mean for them or their business, what they need to do to improve, and how they can learn even more.
In this nutritional debt quiz example, you’ll see how much more information is in the quiz results description than you saw in the personality quiz. Inside this description, the quiz taker will get a full breakdown of their risk for nutritional debt and more detail on what that means.
As you read through the example, you might notice that all of these major points are included:
- What the person’s score is
- What their result is
- What they might be struggling with
- What someone else who had the same struggle did to solve it
- What the person can do to solve their own struggle
- What solutions you offer that serve as a great next step for them
You can build this whole explanation within the Interact quiz maker (like you see in this example) or use our redirect functionality to point to a custom quiz results landing page on your own website.
Two other features I want to point out on this quiz are the social share buttons and the call-to-action (CTA) button.
Adding social share buttons to your quiz results page is smart because people like to share their quiz results on Facebook and Twitter, helping you reach a whole new audience with your quiz. This is how quizzes can go viral because your reach is amplified massively when people start sharing their quiz results.
But the most important button you can add to your quiz results is the CTA button.
A call-to-action is the specific action or next step you want your audience to take. After completing your quiz and reading through their results, it’s smart to have a button that allows them to read more about an offer that is directly targeted to them. This will increase your clicks and conversions!
Step 5: Assign score ranges to each quiz result option
You can easily adjust the score ranges inside the Interact quiz builder to match your scoring system so people receive accurate quiz results based on how they answer each question.
Remember that a lot of scored quizzes are used to measure your quiz taker’s aptitude in a certain area, so you can use a scored range of results to give people their correct outcome.
You’ll find easy instructions on how to do this inside Interact, but to reiterate the main step, you’ll want to customize your range by tallying up what the lowest possible score is and what the highest possible score is for each quiz result option.
You can also decide if you want to display the score value or if you’d rather keep the scoring private. It’s completely up to you as the quiz creator.
Step 6: Convert quiz takers into subscribers with an email opt-in form
Just like with personality quizzes, you can use your scored quiz as an opt-in to generate leads for your business. If you enable this feature, you can segment your leads based on their quiz score.
In a scored quiz, like the nutritional debt quiz example we’ve been following, it’s super important that you know someone’s quiz results BEFORE emailing them.
Without knowing the person’s score or level of understanding, you might miss the opportunity to send them the right resources. If someone was nutritionally deficient, you would send them very different articles than someone who has a good handle on their nutrition.
Make sure your email sequence is personalized to each quiz result before you launch the quiz. By looking at your email analytics and Interact quiz analytics, you should be able to track how well the quiz is priming your audience to trust your advice and buy your offerings.
Now you’re ready to create your very own scored quiz!
Build a multiple-choice assessment quiz
What if instead of creating personality types, you wanted to test your audience’s knowledge on a particular subject and let them know which answers are correct as they take the quiz? If so, a multiple-choice assessment quiz could be an ideal fit for your business.
This type of quiz might feel familiar since it mirrors the multiple-choice tests you once had to take in school. We’ve made a few delightful updates to the typical multiple-choice format, which I’ll share in just a second, but let’s first talk about why these interactive assessment quizzes are effective.
A scored quiz can give your quiz taker a score after they complete the quiz, but an assessment quiz will immediately show which answers are correct or incorrect so people can learn as they go.
This kind of interactive quiz can especially be helpful for educators, coaches, or consultants who want to understand how much someone knows about a niche-specific topic. They can then use that data to recommend different offerings based on their quiz results.
For example, take a peek at this interactive assessment quiz from the American Red Cross.
Each question tests the quiz taker’s knowledge of how to properly prepare for an unexpected home fire. If someone guesses correctly, it will trigger a pop-up slide that shows the “Correct” title on a bright green background and reiterates what the correct answer was.
However, if someone guesses incorrectly with another answer, they will see an “Incorrect” title with a red-colored background that lets the quiz taker know what the right answer was. That way, they are able to learn as they go through the quiz.
We love how this format teaches your audience while they answer the quiz rather than making them wait for the end result before they can learn. You can expand on the quiz results when people complete the quiz, but multiple-choice quizzes will give them an idea of how well they’re doing as they move through the quiz.
Ready to educate your audience through a multiple-choice assessment quiz? Click here to build your assessment quiz inside Interact for free and keep reading to learn more about these unique quizzes.
Step 1: Write an interactive multiple-choice quiz title
Since multiple-choice tests are all about assessing how well your audience knows a subject, there are only a few quiz title templates you can customize. However, you can make the quiz your own by adding imagery or a quiz description that resonates with your ideal audience.
The main template quiz creators use is “Do You Know [Blank]?” or “How Much Do You Know About [Blank]?” in order to show that the quiz will test the person’s knowledge. You can personalize the title by deciding on a quiz topic that fits within your niche.
You might be wondering how you can make your assessment quiz more fun to take.
Look at this multiple choice quiz example. The dog imagery makes the quiz taker immediately feel all warm and fuzzy inside (isn’t that how you feel when you see puppies?) and seamlessly matches the quiz title.
Since the quiz is testing the person’s knowledge of what they call “dog language,” it makes sense to include the dog-related stock image while adding approachable terms like “dog whisperer” to the quiz description.
This could be a much more engaging quiz topic for a dog trainer or veterinary hospital than, say, a quiz that is titled “How Much Do You Know About Dog Training?” or “Do You Know What Your Dog Needs?”.
Get creative with your own quiz title and topic!
Step 2: Create interactive quiz questions as an assessment
Once you’ve decided on a quiz topic and title that feels like a perfect fit, you’ll want to create around seven to ten questions for your quiz. The number of questions is similar to a personality quiz, but each quiz question will be connected to a correct or incorrect answer.
This sample question from the “Do You Speak Dog?” quiz is like a trivia quiz mixed with a multiple-choice test. You can add simple true or false answer options, or create more answer options like the American Red Cross quiz example I mentioned earlier.
(It definitely doesn’t hurt that we’re able to choose other dog-related images through the Interact stock photo library that can enhance the quiz taker’s experience. So cute!)
Be careful about the way you phrase your questions. If you are looking to create trick questions in order to make your quiz harder, make sure you mix in some easier questions so your audience feels challenged but not overwhelmed.
Once you have your quiz questions, it’s time to write the correct and incorrect answers.
Step 3: Assign correct answers to your assessment-based quiz
With multiple-choice assessment quizzes, you can choose if you want to show people the correct answer to each question immediately (like the American Red Cross quiz example) or reserve all the answers for the end of the quiz. We typically recommend the former since it creates an extra level of audience engagement and interactivity as people take your quiz.
If you choose to show the correct answers as your quiz taker moves through the interactive quiz, you can customize the screens that show if the person got it right and if they should get a very short explanation of why the correct answer is the right one.
If you decide to only reveal the right answer, keep in mind that you’ll need to include a longer explanation in your final quiz results.
If you want to include an explanation to the correct answer that shows up immediately, keep it to one or two short sentences so it doesn’t distract your audience from continuing with the quiz. Here is an example of how it can look if you decide to use explanations for each answer.
Interact makes this super easy with our assessment answer options inside the quiz building platform. Try it out for yourself for free by clicking here!
Step 4: Set up interactive quiz results with an answer key
When you use Interact to build your multiple-choice assessment quiz, we’ll automatically generate an answer key with each person’s answers and compare it to how many correct answers are available. Your quiz taker will be able to review their correct and incorrect answers all in one place.
You’ll notice in this dog language quiz example that the answers are all color-coded depending on which ones they guessed correctly or incorrectly.
Before someone reviews their answers, make sure that you take a moment to explain what the score means inside their result description. The more they know about how they can improve their results over time, the better.
You can also add a CTA button that allows people to learn more about your quiz topic. If they answered questions incorrectly, this may be a great opportunity for them to read additional tips based on your quiz topic.
If you take this approach with your CTA button, try to direct your quiz taker to a specific blog post or landing page on your website that gives more information on the quiz topic. The main goal here is to better educate and connect with your ideal audience.
If you send them to your general homepage, they may not know where to look to get more tips. Always guide them to where they need to go in order to learn more.
You only have ONE more step before you can launch your interactive assessment quiz!
Step 5: Ask quiz takers to sign up for your email list through your opt-in
Since quizzes can become one of the best lead generators for your business with opt-in rates around 40-50% on average, it’s a no brainer to include an email opt-in form in your multiple-choice quiz.
With an interactive assessment quiz, you can put your final quiz results behind a “gate” with an opt-in form that asks people to enter their email address in order to see their outcome.
This is an effective way to not only build your email list but to also provide additional value to the people who take your quiz. You can do this through your follow-up emails, which will be sent based on the score segment your audience member falls under and how interested they are in learning more about your quiz topic.
To learn more about how to create a simple four-part email sequence, click here for the guide.
Get started by building your own interactive quiz inside Interact
No matter if you choose to create a personality quiz, scored or IQ quiz, or multiple-choice assessment quiz, you’ll be armed with everything you need to launch your first quiz and start generating more quality leads for your business.
The interactive quiz experience you’re creating through your Interact quiz will help you educate your audience on topics you both care about, build trust through your helpful content, and increase your conversions through a quiz follow-up email sequence.
What are you waiting for? Get started today! We can’t wait to see what you create.