In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with mindset expert and speaker Karen Allen to explore how quizzes can go beyond conversion tools to become instruments of personal and professional transformation. Karen shares how she designed a growth mindset quiz that highlights what’s right with people, flipping the script on traditional assessments that focus on limitations. The two dive into her powerful Stop & Shift method, which helps individuals and audiences identify fear-based beliefs, reframe their thinking, and take aligned, productive action—on and off the screen.
Throughout the conversation, Josh and Karen unpack how AI, personalization, and authentic storytelling can deepen audience connection and improve quiz performance. They also explore how the most effective marketing blends frameworks with lived experience, curiosity, and psychological safety. Whether you’re building a quiz funnel or trying to communicate with more intention, this episode offers actionable insight into how mindset and marketing go hand in hand.
Learn more: https://www.karenallen.co/
Takeaways:
- Everything I do centers around helping people develop a growth mindset.
- I like to shine a light on what’s right with you.
- The quiz was focused on what was wrong with you.
- I encourage all of my clients to try it on.
- It’s about finding either a positive or a productive step forward.
- The more curious you are, the less defensive you are.
- Everything that is in our life first starts as a thought.
- You can practice it in all areas of life.
- It’s not about a map, it’s about the mindset.
- The best way to do this is the big three.