In this episode of the Interact Podcast, Josh Haynam sits down with Amber Lilyestrom, business coach and longtime Interact user, to explore how she uses quizzes to understand her audience and create a more personalized path into her business. Amber has been using Interact since 2018, and her entrepreneurial archetype quiz helps people identify their primary and secondary archetypes while giving Amber valuable insight into which segments are most likely to enroll in her programs. She shares how she built the quiz around her deep understanding of her clients and uses the results to segment her audience, personalize invitations, and create a more meaningful first experience with her brand.
Josh and Amber also dive into a much bigger question: what happens to business when AI can produce almost anything, but can’t replicate genuine human connection? Amber explains why actually talking to your customers is still the best way to understand them, why numbers and audience size don’t tell the whole story, and how she thinks about a quiz as a “front door” into her world. They also explore right-sizing your business around the life you actually want, building a career around your values, and why authenticity, emotional depth, and lived experience are becoming more valuable in an increasingly AI-driven world.
Learn more: https://amberlilyestrom.com/
Take the quiz: https://amberlilyestrom.com/moneyquiz