In this episode, Josh Haynam chats with home stylist and digital creator Allisa Jacobs about the creation of her wildly popular interior design style quiz. Allisa shares the inspiration behind the quiz, how she channeled the nostalgia of magazine-style questions, and the thoughtful process of balancing answer options to avoid overwhelming her audience. From brainstorming quiz titles to refining questions and visuals, she offers a peek into what it takes to create a quiz that not only resonates but also converts.
Allisa also dives into how audience feedback helped shape the quiz over time and how personalization—like email tagging and custom follow-ups—has deepened her connection with subscribers. Whether you’re a creative entrepreneur, a brand builder, or just love a good quiz, this episode is full of actionable takeaways on engagement, design, and making marketing feel meaningful.
Learn more: https://www.allisajacobs.com/
Take the Quiz: https://quiz.tryinteract.com/#/643c99256c8aca0014fa412c
Takeaways
Elisa created a quiz to engage users in home decor.
The quiz aligns with the nostalgia of magazine quizzes.
Audience feedback helped shape the quiz’s design.
Balancing options is crucial to avoid overwhelming users.
Personalized communication enhances engagement with subscribers.
The quiz title evolved for better SEO and clarity.
Using visuals and varied question types keeps users engaged.
Understanding the audience’s needs is essential for success.
Continuous improvement is key to maintaining relevance.
The quiz serves as a tool for deeper audience connection.