In this episode of the Interact Podcast, Josh Haynam sits down with Kelly Stumpe, founder of The Car Mom, to talk about how she built a trusted platform helping families confidently navigate the car buying process. Kelly shares how she identified a gap in the automotive industry for family-focused car reviews and stepped in to fill it with relatable, practical content. She explains how quizzes have become a powerful entry point for families, offering a fun and approachable way to start narrowing down vehicle options.
Kelly and Josh also discuss authenticity in content creation, listening closely to audience feedback, and the balancing act of scaling a business while staying true to your mission. With a deep passion for safer family vehicles and empowering women in a traditionally male-dominated industry, Kelly brings a fresh perspective to automotive media. This episode is an inspiring look at building a brand that serves a real need and engages an audience with trust and heart.
Learn more: https://www.thecarmomofficial.com/