How Archetype Quizzes Grew a Coaching Business w/ Caitlin Mahina

In this episode of the Interact Podcast, Josh Haynam sits down with Caitlin Mahina Green to explore how archetype quizzes became a major growth driver for her coaching business. Caitlin shares how she created feminine and masculine energy quizzes that deeply resonated with her audience and helped people better understand themselves through psychology and self-awareness. She explains why quizzes create such strong emotional connection, how they naturally segment audiences based on interests and identity, and how she uses quiz results to guide people toward the right content and offers.

Josh and Caitlin also dive into the psychology behind self-discovery and why archetypes are such a powerful framework for personal growth. She shares insights on audience engagement, email marketing, and the role AI may play in self-development tools moving forward. They also discuss why human insight and emotional connection still matter most, even as technology evolves. This episode offers a practical look at how quizzes can create deeper audience relationships while helping people feel seen, understood, and motivated to grow.

Learn more: https://www.thedreamgirlacademy.com/

The Feminine Archetypes Quiz: tryinteract.com/share/quiz/6917d44b4ad0926e16982eac

Take the Masculine Archetypes Quiz: quiz.tryinteract.com/#/69bd8d9e42544ea43b2649a5

Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

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