Join us as we sit down with the legendary Moby Siddique, CEO of RedPandas Digital, to explore the dynamic landscape of quiz marketing. Moby, a visionary with over 15 years of experience in both client and agency roles, co-founded RedPandas with a mission to empower clients and redefine the traditional client/agency relationship. Known for his passion and a fondness for the occasional dad joke, Moby offers unique insights into harnessing the power of quizzes to complement and elevate marketing strategies.
In this episode, we’ll delve into the evolution of quiz marketing and how it empowers users to engage more deeply with brands. Moby shares the crucial role of research and customer insights in crafting effective quizzes, as well as his perspective on integrating quizzes into broader content strategies. We also discuss the impact of AI in content creation, the importance of finding your ‘why’ in business, and how storytelling can transform your brand narrative.
Learn more about Moby and RedPandas Digital: https://www.redpandas.com.au/