Melissa Litchfield left the corporate world behind over 5 years ago and never looked back. Today, Melissa is an accomplished Advertising Specialist and the Founder and Creative Director of Litchfield Media.
She started out as a solopreneur, but as her business began to boom, she knew she needed to find help. She knew that if she wanted to grow and scale her agency, and get to where she wanted to be, she couldn’t do it alone. She reveals her best tips and her journey to building a team she couldn’t live without on this episode of Creator Stories.
Melissa’s website: https://www.litchfieldmedia.org
Jessmyn:
Hi guys, and welcome back to Interact’s Creator Stories Podcast. As always, so excited to have you here. I’m your host, Jessmyn Solana, and with me today, I do have Melissa Lichfield. Melissa, thank you so much for hopping on with us and being on our show.
Melissa:
Yeah. I’m so excited.
Jessmyn:
Good. Awesome. Because I’m excited to have you here. And to give you guys a little bit of a background on who Melissa is, she’s a 33 year old Southern California native, currently living in Savannah, Georgia. For the past seven years, she’s been helping online entrepreneurs market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital advertising company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. So Melissa, tell us a little bit more about that. What do you do, who your customers are. And then take us back to the beginning and how you got started in all of this.
Melissa:
So Litchfield Media is a digital advertising company. We work primarily with online entrepreneurs. We specialize in evergreen funnels, so evergreen webinar funnels. SLO funnels is a low ticket offer type of funnel. We do quiz funnels too, which we’re going to probably chat about today too. And then let me think. Let me think. Am I missing anything else? Lead gen. So lots of lead gen. Different various avenues of growing your list through lead magnets, quizzes. And then webinars are huge as well with my clients. So most of them have a digital product, service, group program that we’re just running paid traffic to in order to scale their business, increase revenue, and grow their email list.
And then I’ll take it back to the beginning, I guess. So I actually don’t have a background in marketing. Ironically, I went to school for criminology was my undergrad degree. And then I decided, I was like, all right, I’m not going to be a lawyer or a police officer. So I’m going to go into health or something health-related. So I thought public health was the route to go. I used to live in New Orleans, so I worked downtown. That was my first big girl’s job post getting my master’s degree, and I was just so unhappy. I was doing lots of health policy, boring stuff in the office, and lots of meetings that were just unnecessary. But I felt like I truly wasn’t making a difference, so I of dabbled into the health and fitness world. That’s really where I opened my eyes up into advertising and marketing yourself online. So that’s how I dabbled into that world.
I actually got pregnant with my daughter in 2017 and was a stay at home mom for a year and a half. And I decided, I was like, you know what? I’m ready to go back to work. So I actually had a side hustle, a consulting business. I didn’t really know this at the time, but a few brands, like a baby brand, reached out to me and they wanted me to basically partner with them, and I became their marketing and Facebook ads person. So that’s how my business started. But yeah, I also used to work at an agency. So after that, I was like, all right, I want something stable. Let me just go back to the 9:00 to 5:00 thing. I found a remote job, so I was excited about that.
And then I just got the courage finally. I think just over time as you grow older, you just realize that, all right, it’s either now or never. Melissa, you got to go all in on this business if you want to literally start your own company. So that’s what I did in 2019 and have scaled the business to where it is now. So it’s crazy where we are now here today, four years after I gave birth to Maddie. But yeah, I love it. I wouldn’t trade it for the world. But I totally am a digital marketing obsessed person. So even though I don’t have an educational background in it, I have just learned from experience and literally doing the work. But I thoroughly love it and I could probably talk about marketing all day.
Jessmyn:
Which I love too, because if I remember correctly, on your website, you actually also have a whole team right now. And you’ve worked with some really big brands just in your time in owning your own agency. So you’ve gotten pretty far.
Melissa:
Yeah. Crazy. I think just being exposed to the online world, like online education, like courses and webinars, they have blown up in the last three to five years. So in this space and just meeting people in person at conferences and stuff, I feel like that’s just how I’ve just connected and networked and found my clients just from Instagram and referrals. That is a huge part of my business.
Jessmyn:
At what point were you like, this is awesome. This is what I want to do. I know I didn’t technically go to school for this, but this is where I’m going to take my career.
Melissa:
I think in that very first year of business. In 2019, I started it around April, May-ish. But towards the end of that year, I had gone to a conference, I’d met with some people and networked online, and I felt like my business was really starting to take off. And I was like, wow, there’s really no turning back now. I have major goals to hit, and this is definitely not something that I was just dabbling in. I went all in. And I’m very lucky. I have a very supportive husband. He is also in the military, so that makes it hard to always be moving. So I knew also, too, that this was the perfect fit because it was something I could do from home. I could literally work on my own schedule. And if we had to move for whatever reason again, I wouldn’t have to be starting from scratch. So I was super intrigued by that.
But that first, towards the end of the year, I was like, wow. I literally made $60,000 that year in my business, and my previous salary was $40,000. So I was like, wow, I think I’m onto something here. I have literally made more than my past previous 9:00 to 5:00 in only about, I think it was a 10 month span. So yeah, it was like, this is something I’m going to keep doing.
Jessmyn:
I love that, because that’s also why a lot of people want to go into entrepreneurship, right? Is they want this to have that financial freedom, and there almost is no limit to how far you can take it. It’s as much as you put in and as much as you can get out of it. But it could be better than you ever thought.
Melissa:
Yeah, yeah. I will say that it was… Obviously it’s hard, right? Being an entrepreneur is hard. There’s a lot of self doubt and imposter syndrome that you have to overcome. And it’s lonely. You’re usually working by yourself at home, no coworkers next to you. And unless you invest in a mentor or some mastermind, there really is no community. So you have to take it upon yourself. Like, all right, let me find my community. Let’s connect with people in person. I think that’s why the conferences that first year, I only went to one, but I think I went to another one probably a few months later in January. But those really just lit me up a bit again. You hear success stories on stage or you meet people in person you hear about their business and how it’s grown, and it’s inspiring. So I feel like conferences and in-persons were really important. Just being an entrepreneur, you need to connect with people in person.
Jessmyn:
That’s actually a good point to bring up, because I think… That’s a big reason why we even have this podcast, is there’s people out there who don’t have that community yet, or they don’t know that they should have a community and they are dealing with imposter syndrome or they’re dealing with some of the stresses of being an entrepreneur on their own. So before you found that community, how were you… I guess what was that moment where you were like, okay, I feel a little weird. I don’t really know what I’m doing, but I need to do something. I need to find someone to talk to about this who gets it.
Melissa:
I think honestly, it was just a lot of people that I connected with on Instagram. I knew that they were going to this one specific conference and I was like, all right, [inaudible 00:08:55] I really want to connect with these people in person. So it was just so cool to just talk to them in person. They were like, “Oh my God, I follow you. You’re Litchfield Media.” And they would be back and forth like, “Oh, yes. I know what you do.” So it was just lovely to just connect with them and just talk about business.
Jessmyn:
Right, right. And it’s also nice because, I don’t know, I think something that I heard recently was just how some people are a little worried of hearing other people’s success stories because then they feel like… I guess it’s a competition or they’re kind of like, oh God, maybe imposter syndrome will make it worse. So how do you keep that as a networking experience versus letting it consume you in a negative way?
Melissa:
I totally get that. And especially just in the online space, it’s like, there’s always going to be this comparison that you feel compelled to compare yourself and your business to this person. But I look at it as a means of, all right, if they can do it, I can do it too. And it depends on who you follow too. If somebody is making you feel like crap about yourself or your business or where you are or where you should be, like, hey, you should be at this point at X amount of months into your business, honestly just unfollow them. Because if someone’s just making you feel crappy about yourself, that’s probably not the person to be following on social media. So I do think it depends on the type of person that you’re following. These people that you do aspire and look up to, they should make you feel good about your business, and also that it is possible and it’s more inspiring versus you suck sort of thing.
Jessmyn:
Which is so funny because I feel like for a while, that was a big thing online, right? That sales tactic of, hey, I’m telling you what you’re doing wrong right now because you should be in this space. And if you’re not in that space, you need to come talk to me and I will tell you how to get there, but for a fee or for a price. Whereas everybody’s timeline is different, and it really just also even depends on the industry, depends on your audience. And it could take a few months, it could take a year or so. But your journey is different and that doesn’t make it less valid, basically.
Melissa:
Right, right. So true. I think there’s a lot of pressure today on the online space, especially because, well, one, I’m over 30, and most of these other entrepreneurs that are popping up and getting huge, they’re in their 20s. So I definitely feel like, all right, am I too old to be doing this? And in all honesty, I think that’s what has benefited me. There’s something about passing the age of 30 where you just don’t care as much about what other people think. And it’s a benefit to me. And having a family and having that support system on that end really truly does help, and almost acts as a distraction. I think also, the fact that my husband has not an actual civilian job, but he does have a job where he leaves and he comes back is totally different than what I do. Sometimes he brings me back down to reality and outside of the online space. So that’s also good to have this support system at home, staying grounded, and really just get off social media if you need to to just do a little detox.
Jessmyn:
Right, actually turn it off at some point and remember to come back into the real world.
Melissa:
Yes, yes, yes. Everything is pretty much, it’s a highlight reel on social media. I don’t share nearly half of the things that actually happen in real life. It’s always bits and pieces of the highlights. But I do try to make it a point to share the lows. And I think that’s what just attracts people to your Instagram or your social media accounts. If you can be relatable, authentic, people want to feel connected to an actual human being versus someone who’s just showing up to show all the good things that happened and only the good things, not just the bad.
Jessmyn:
Yeah, exactly. So I remember you saying earlier that you got into this because you started going into the fitness space online, and that’s where you started learning how to do this stuff. So coming from not a business background, you didn’t go to school for business, how did you actually find the right resources? And how did you figure out, okay, this is working? This is something that’s actually working versus maybe something that’s not working.
Melissa:
That is such a good question. Scouring the internet for free resources, which I think everybody does in their first year of business. But I did actually invest in a mentor probably five months into my business because I just knew I couldn’t get to where I wanted to be without that extra help. So honestly, I’ve always invested in mentors and coaches and people that are that point or that space that I want to be in. It’s like, they’ve done it. I know that they have true experiences where they can give me some sound advice and strategic just like, no, here’s what you need to do next sort of thing. So I think it’s just knowing that, hey, we can’t get there alone. You need to invest in either, A, a team, B, yourself, or C, a mentor.
Jessmyn:
I love that. And you also said, too, you were a stay at home mom, so you have kids or a kid. But how are you able to run a business, but also have kids to think about? Like, okay, I’m not sure if she’s in school, but okay, I want to start this business and it takes a lot of time, but I also have little humans to think about.
Melissa:
Oh my gosh. Tell the moms out there, I will just say, one, give yourself grace, and two, ask for help. I can’t say how many times I asked for help. I know I can’t do it all by myself. I am lucky that she is a little bit older now. So she’s four, so she is in preschool. Prior to preschool was daycare. But I do think it’s great for her to actually go to daycare and interact with other kids her age. She’s the only child and we don’t have any family nearby, so it’s really leaning on help. So babysitters, and especially during COVID, I hired a babysitter for sure. Everything was shut down, and my husband was home for quite a few months and he was doing daddy daycare. But after that, I was like, all right, we need a babysitter, especially when he had to go into work. And then finally, the schools started opening back up. Gosh, they’ve been a lifesaver for sure.
Jessmyn:
I’m sure, right? That was pretty crazy. All last year was just wild. A whole different world.
Melissa:
Yeah. I think it tested everybody. My business boomed from COVID, but it really did test so many aspects of business and personal life for sure. Because they all have to mesh and interact at one point. And it’s like, oh my gosh, can we just go back to the way it was?
Jessmyn:
Yeah. It was pretty wild because I think everybody moved into the online space. Or a lot of people who were brick and mortar were like, well, online is our only option right now. And so yeah, I totally get what you mean where it boomed. And anyone who was already in the online space, you were like, oh, this is awesome, even though this is a really crappy global situation. But it is what it is, right? It had it’s like goods and bads. But I guess from here, what I was wondering and what came to mind is, you have a whole agency now and you have a whole team. I’m assuming it didn’t happen overnight, but how did you get to that place of like, okay, now I’m finally at a spot in my business where it’s a lot for me to handle on my own and it’ll be more efficient if I hire on other people? And how did you go about doing that?
Melissa:
Such a good question. So past the first year mark of my business, so the one year mark, I would say probably about 14 months into business, I just… Like I told you, last year, COVID, it just boomed, my business boomed. [inaudible 00:18:02] clients was, I was overwhelmed. So I felt like how I felt like at the other agencies I worked at. I just had too many clients. And I knew just from my prior past experience of working at another agency, I can only take on so many clients myself. Yes, I still outsource the images because I’m definitely not a professional graphic designer. So I’m all for outsourcing. You know what? You’re not skilled that professionally. Definitely outsource that. What doesn’t serve you, outsource. That’s a great saying.
But yeah, I just had too many clients that I was feeling overwhelmed. I was working at night, on the weekends. Even my husband will tell you, Melissa’s working way too much. I knew I had to hire somebody, but it scared the living crap out of me to know that I was going to need to pay somebody a full-time salary. But it was like, I knew where I wanted to get to. I wanted to scale the agency and I was like, I can’t do that unless I hire help. And just to take the load off of myself. Now, I’m basically just a high level strategist. Whereas I have team members now that help actually do and implement the backend work instead of ads manager. So it’s just so much smoother now. I have more like free time, if that makes sense, to do things like this, get on interviews. Prior, I just felt like I was so busy that I just turned so many things down. I was like, I just don’t have time to get on calls.
Jessmyn:
Right. Right. And for everyone who is listening, I guess something that comes to mind from that is, how do you… You take this business, and you’ve worked on it for X amount of years or however long, and now it’s your baby. How do you let go of that and put part of it into the hands of someone else? And making sure, oh, it’s going to be of the same quality, true to my brand, and what I built already?
Melissa:
Lots of lessons learned hiring, going through that hiring process and interviewing people. But I really do think systems have to be in place on the back end of your business. If you don’t have some sort of onboarding system internally… We were using Asana, we recently moved to ClickUp. but my whole onboarding, I have a template essentially for each individual employee that I hire. So it’s outlined by the first 90 days. So it breaks it down by the first week and then the first two weeks, and then the first the 30 days and then 60 and 90. So there’s certain milestones and check marks that they’re going to have to make sure they complete.
But also, I do have an onboarding training portal. So it’s videos that I’ve recorded and they’re just housed in there. So that way, it’s just a smooth process. When you hire that first person, they know exactly what they need to complete via the ClickUp template, where it’s outlined exactly what they need to do. And they’re also learning all the different softwares and platforms, and just the system and the process of how we onboard clients, what they’re supposed to be doing daily, weekly. I think all of that backend stuff is really important for having a smooth team that literally can run without you. That’s the ultimate goal. So you can go on vacation. You don’t want to have to be chained to your desk and your computer all the time, especially as a CEO.
Jessmyn:
And what are some of the ways, I guess, you could make sure, okay, I don’t want to be a micromanager, but I also want to make sure it’s done the way I guess I want it to be done? But yeah, how do you just work through that? And how do you actually, I guess… What’s the word that I’m trying to think of? How does it actually happen, I guess you could say?
Melissa:
So the training is going to be super helpful if you have like a certain way or certain process of doing things. I’m definitely not overbearing, or at least I don’t try to be. And I don’t like to micromanage because I feel like your employees will just feel like they’re walking on eggshells around you or they’re scared to mess up. So I encourage mistakes. We can all learn from our mistakes. But if somebody, say they did something wrong or they did something a different way than I would, I just try to communicate that as much as possible. Okay, well, how do you want it done, Melissa? Do you need to make an extra training on this? Maybe it wasn’t clear. So just self-reflect a little bit before you jump the gun and be like, all right, you did this wrong. Take it as a teaching moment. It could be something that you could enhance on your end on the training side. Or just setting up SOPs, the standard operating procedures, so they know exactly like, all right, this is how you want to do it. Make sure you tell them and you explain that to them.
Jessmyn:
That makes sense. And you said that it’s nice because now you have more free time. But now that you’re in this space of, okay, I have a system, it can run even if I’m not here, but do you still experience that entrepreneurial burnout that a lot of people experience when they’re just running everything on their own?
Melissa:
Mm-hmm (affirmative), yeah. That’s definitely the solopreneur. If you’re experiencing burnout right now and you don’t have a team, it’s probably a sign that you do need to hire somebody, you do need to outsource. It may not be a full-time person probably right off the bat because that’s not what I did. I definitely outsourced bits and pieces to specialists or I hired part-time people in the very beginning. A VA would be a great start, a virtual assistant, someone to help you literally do the mundane tasks that you hate doing or whatever you don’t love. That’s probably a sign that you really have to hire somebody to take over those tasks that you just hate, because someone out there loves it.
Jessmyn:
It’s really interesting, too, because I, myself, I’m not an entrepreneur, but I do work at a startup company. And when you’re in a startup, even if there’s other employees and it’s a small team, you’re still wearing multiple hats. But I used to think, oh my God, if I can’t do all of these and they start to offboard different types of responsibilities off of me, that means that I’m not doing my job. Whereas it’s quite the opposite. It actually means you’re growing and it means you are doing something right to where you can pass it off to somebody. But it’s hard to think that way at first because you think, oh no, I can’t do this job. That means I’m doing something wrong. But quite the contrary, right?
Melissa:
Mm-hmm (affirmative), yeah. Probably just means that they’ve freed up some revenue to hire somebody else. Or they have grown to the next level where they’re able to hire a specialist, or maybe a dedicated job position for that one particular task or project. Instead of, like you said, as a startup, it’s like, you’re wearing multiple hats and you’re doing all the things. So that’s probably a good thing. It means that the company is moving, they’re progressing, and they’re moving into that next level where they can hire more people to take on specific projects and specific roles.
Jessmyn:
Right, right. So before you were able to actually hire on or before you actually did hire someone on, what were some of the ways that you just were like, okay, I realize this needs to happen, but it’s hard finding people. That also takes time. Plus, your business needs to continue running. And if you are reaching this point where you’re just so tired, what are some things that you would do yourself so that way, you could relax and actually not overtire yourself?
Melissa:
So I had a virtual assistant in the very beginning. Worked very part-time, maybe five, 10 hours a week. And that was just helping with the social media side. And as I grew, then it became more of an administrative type of role. But also, the role still includes social media because it is a large task to do. I still love writing my own captions. My assistant will come up with it, and then I’ll rewrite it if it needs to be rewritten. But I’m a huge fan of repurposing too. But yeah, it could literally just be as simple as hiring out a position for five to 10 hours a week, or just hiring a contractor to come into your business, someone that’s specialized, versus you spending an hour on one image, you can hire out someone and they can literally do it in half the time or less.
Jessmyn:
And it’s like, this is something that they do, so they’ll get it done quicker.
Melissa:
Yeah. Time is money. Especially in your business, if you’re afraid to spend money and pay someone who is specialized in a specific skill, I just challenge you to rethink that. Reframe your thinking process. It’s not an expense, it’s an investment in your business in order for you to grow and scale and get to where you want to be.
Jessmyn:
I love that because perspective is everything, especially if you’re an entrepreneur, right? You could look at something a certain way and maybe it seems a little bit negative, but like you said, if you reframe that thinking, it’s actually a really positive thing and you can scale faster, or you can actually scale versus being stagnant in your business.
Melissa:
Yes. Exactly. So instead of you taking an hour out of your day to work on an image, you can literally do some income producing activities or tasks in your business that actually drive leads and sales to grow your business and increase revenue.
Jessmyn:
When you do have other people on your team, are you usually in the same time zone or do you outsource out in other countries? How do you manage your day to day if you’re not in the same time zone?
Melissa:
Slack is definitely a software that we use all the time. I don’t know if you guys use Slack at your company, but it’s just an internal communication software where we can chat with each other in real time and send files. I will also say that having regular check-ins with your team is really important. So we have a weekly team meeting on Mondays, and then I individually meet with all of my team members on Friday. Not really contractors, but people that are full-time and part-time as an employee for Litchfield Media.
And then I will also say, as time has gone on and I’ve grown this business, I’ve just learned that I do prefer people who are on the same time zone, or at least in North America. It just makes it very challenging to communicate, especially if you’re in opposite time zones. I did have somebody that was living in Dubai, so it was literally during the day for me, but at night for her. But she was willing to work at night. I think she preferred that. But yeah, I think it depends on your preference. But yeah, mostly everybody now is in the US. But I have had employees all over the world prior.
Jessmyn:
Oh my gosh. I’m sure that’s really difficult. Even for me, we have a big customer base in Australia. And I love them over there. They’re super nice. But it is funny because I know where they’re at because they’re like, “That’s too early for me.” And I’m like, “Okay, you’re on the other side of the world, so I do need to schedule this a little later in the day and everyone off is fine.” Where like, okay, I could work a little bit later to do this. But I could see how if you’re the one running it, it’s a little bit harder if you also have to get other stuff done and somebody is on the other side of the world and they have their own responsibilities that they have to do in terms of this. So that’s wild.
Melissa:
Yeah, yeah. Especially if you want to have a dedicated set time where you’re working, having to meet with somebody at night, it’s just really not conducive for my lifestyle because I have a family and I want to be able to spend time with them after 5:00. I don’t want to be on calls during dinner or after dinner. So yeah, just prefer North America. But yeah, everyone’s different. And honestly, do whatever works best for you.
Jessmyn:
So something that I was just thinking of that came to mind is, I know you mentioned that you actually went to school for criminology. Or was it criminal justice? Did I get that wrong?
Melissa:
Very similar. Yeah, very similar.
Jessmyn:
Do you ever think back to maybe doing something still in that same, I guess, industry, but also still being an entrepreneur? I don’t even know if that’s a thing. But do you ever think back to, okay, this is what I used to do, it’s what I wanted to do, and maybe I miss it?
Melissa:
No, not really. I never really got an actual position related to criminology. I did in the public health world. I still am great friends with the old coworkers that he used to work with at the non-profit. I used to work at a non-profit in downtown New Orleans. But no, I’m actually really happy where I am. So definitely no regrets. I feel like all of those experiences led up to where I am now. Even though I’m not educationally trained and have a degree in marketing, I have the experience and literally have the proof. It’s like, I’m here.
Jessmyn:
So I thought of it because I was thinking for someone who’s maybe thinking about starting a business, but they are in a similar situation where they’re like, this is totally different from entrepreneurship or even having an online business. What are some of the ways that, I guess, or how do you work through that thought process of, all right, I want to actually do this and it’s something that I’m going to pursue?
Melissa:
I think most people probably have some sort of side hustle on the side already and they know they’re great at it. They have the skill, it’s just a matter of making sure they have the means to quit their jobs. So maybe that means having X amount of clients already under your belt, you know you can make ends meet. I know some people will say just quit, just do it, but I know that’s not the situational reality for every single person. So make sure, one, you have enough money saved up to pay your bills, or enough clients at the moment to make ends meet. But yeah, I would say most people probably have some already established… Not established, but they’re doing it on the side already. So I know photographers do that a lot. They may be working full-time at their 9:00 to 5:00, but then they also do photography on the side.
So if you’re feeling that draw to start your own business, it probably means you need to do it. If you keep thinking about it, it’s probably a sign that your heart is being pulled in a different direction. Nothing wrong with that. Nothing wrong with leaving your 9:00 to 5:00 or feeling like you’ve wasted your degree, because I’ve gotten that from family members too, so it’s all good.
Jessmyn:
How do you actually work through that hump of, oh God, what if it doesn’t work out?
Melissa:
I think that’s a valid fear. You have to ask yourself, but what if it does?
Jessmyn:
I love that.
Melissa:
But think about it. What are really the factors that could go potentially wrong? Are you going to die? No. But I think we’re so afraid of failure because of what others will think of yourself. So I think you might have to do some self-reflection there. Are you just afraid of what others will think of you because you failed or are you actually really afraid of failing? That doesn’t mean you can’t start up again and try again. It’s not the end all be all.
Jessmyn:
Right, right. But I love that, though, because it just goes back to what we said earlier, where framing your perspective and having a different mindset can actually help you and it can help you actually get over those self thoughts of, oh my God, should I actually do this? Or oh my God, what am I doing? And so on.
Melissa:
There’s so many failures that you’re probably going to experience as a business owner, as an entrepreneur. I didn’t really talk about all the other failures, but I did try health and fitness. I failed at that. I did try the consulting on the side. I quit and I literally got another 9:00 to 5:00. So it’s going to happen. You’re going to fail. Doesn’t mean that you’re a complete failure or you suck and you can’t try again.
Jessmyn:
I love that. I love that. Well, we’re coming up on time. I do have my last couple of questions that I like to wrap up with, if you’re up for it.
Melissa:
Yes.
Jessmyn:
So what are three things that most people would not know about you?
Melissa:
So I love tap dancing. I grew up going to tap, jazz, and ballet, but tap was my favorite. So I still have tap shoes in my closet that I’ll whip out every now and then. I’m allergic to cats. That’s another one. Yeah, allergic to cats. We don’t have any pets, but cats are a no-go. And then I actually met my husband when I was 15, so we’ve been dating together ever since. We’ve been together ever since.
Jessmyn:
Oh, wow. That’s awesome. I love that. That’s so cool. So my last question for you is just if you could give yourself a single piece of advice at the start of it all, what would it be?
Melissa:
Just keep going. Just keep going.
Jessmyn:
I love that. I love that a lot. Well, Melissa, thank you so much for being on our show with us today. Can you let everyone know where they can find you online?
Melissa:
Yes. So my handle on Instagram is Litchfield Media. Same with Clubhouse. I’m usually on there a couple times a week hosting rooms. And then litchfieldmedia.org is our website.
Jessmyn:
You can also actually find Melissa on our consultants page at trainwreck.com/consultants, and she’s up there.
Melissa:
Yay.
Jessmyn:
So thank you so much. And we’ll also link her stuff in the descriptions per usual. So you guys can find that there if you are either listening to this on our site or looking at the description on any of the streaming services. But thanks again for listening, guys, and we will see you next time. Bye.
Melissa:
Bye.