In this episode of the Interact Podcast, host Josh Haynam chats with Nicole Mickle, a creative strategist and Orlando-based realtor, about how she’s reimagining the home-buying experience using personalized quizzes. Nicole shares how her “Find Your Ideal Orlando Neighborhood” quiz helps potential buyers navigate the city’s diverse communities based on lifestyle preferences, making the relocation process faster and more aligned with their unique needs. By combining local expertise with thoughtful automation, she’s creating an approach to real estate that feels both efficient and deeply human.
Nicole also opens up about the emotional side of home buying, the importance of understanding what truly matters to clients, and how a well-designed quiz can jumpstart trust in the client-agent relationship. Whether it’s helping families relocating from out of state or streamlining discovery for first-time buyers, her strategy showcases the future of real estate marketing, where personalization, tech, and empathy go hand in hand.
Learn more: https://nicolemickle.com/