In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and how consistency, list quality, and genuine engagement determine whether your emails actually reach your audience. She also breaks down the growing distinction between newsletters and traditional marketing emails, why both have a place in your strategy, and how email can reach a much larger percentage of your audience than social media when you build an engaged list.
Josh and Rebecca also explore how AI is changing email creation without replacing the human creativity that makes content worth reading. Rebecca shares the thinking behind Flodesk Studio, including how the team uses AI to remove friction while keeping design and creative control in human hands. They also discuss why audiences are craving more authentic, imperfect content, the importance of building a visible online presence, and why every small business should start a newsletter even if they have nothing to sell yet. This episode offers a practical look at building an email strategy that keeps your business visible, strengthens audience relationships, and creates long-term opportunities for growth.
Learn more: https://www.linkedin.com/in/rebecca-shostak-17048a60