In this episode of the Interact Podcast, Josh Haynam sits down with Jessica Cox, founder of Persuasion Maven, to explore why quizzes remain one of the most powerful tools for audience engagement and self-discovery. Jessica breaks down the psychological principles that make quizzes so compelling, from archetypes and self-selection to crafting questions in the voice of your audience. She explains why the quality of your questions determines the quality of your results and how thoughtful quiz design can create real insight, not just entertainment.
Josh and Jessica also discuss where quiz marketing is headed next. As audiences grow more discerning, generic personality quizzes are giving way to diagnostic, hyper-specific tools that address real problems. Jessica shares how building genuineness into your quiz experience fosters trust and deeper connection, helping bridge the gap between where someone is now and where they want to be. This episode is a masterclass in creating quizzes that feel personal, purposeful, and persuasive.
Learn more: https://www.persuasionmaven.com/