You're innovative, bold, and you know how to inspire others to take action. You're a storyteller with the gift of gab. Your authority-boosting secret weapon? Pitching podcasts, my friend! You're determined, opinionated, and a natural-born orator. When you share your stories and teachings on podcasts, people can't help but perk their ears up. That great thing about speaking on podcasts? Listeners spend an extended period of time with you. People can really sit with your teachings and point of view. If a podcast episode is good, people will keep listening for an hour (or more!). That's a lot more engagement than an Instagram Story. Podcasts pre-sell people on working with you. Especially when you're generous with your strong opinion, your hard-won lessons, and your top teachings. Podcasts will also help you to refine your brand's core stories and teach you more about what you're here to share. Your podcasting super-power? Talk about common practices in your industry that you disagree with. Your bold nature means you're meant to stand out, so don't be afraid to speak your truth. Your perfect audience will love you for it. Here's a mindset tip to catapult your brand into the public eye: Even though you may not love to feel "vulnerable," it's hard for people to relate to stories of winning all the time. So (within your comfort level), share your imperfections a little bit. Let yourself be messy and scrappy from time to time. As you get real, your audience gets more dialed in."Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” — Dale CarnegieBRING OUT YOUR BRAND MESSAGEHere are 3 tricks for writing better copy (that really connects with your ideal clients and customers) 1. Remember what makes you uniqueBlock some time on your calendar to reconnect with your brand's essence. With pen and paper, write down the answers to these questions:What's your why?What sets you apart?What do you do differently than most brands in your industry?What stories do you find yourself telling again and again?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research your ideal clients and customersWhen it comes to marketing, copywriting, and content… research is king.A great way to understand your ideal clients is to pay special attention to the questions people are asking on their feeds of the biggest influencers in your industry. Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to the words they use the most, so that you can echo this language back to them. Make this kind of research a regular habit, so you can always stay on top of what's current… and so that you're always one step ahead of the game. 3. Write a letter to your ideal customerThis is a classic copywriting exercise that will help you to really empathize with your customer. It can also become the backbone of any content you put out. Write a letter to your ideal customer. Tell them why your product or service can help them. Get as specific as possible. Write from the heart. Write until you feel something.Then print out your letter and put it somewhere in your office that you can see it. Keep connecting to the heartbeat of your business: your customer.Copy cat or cool cat?Hey Friend, I'm Olivia Chia, conversion copywriter and business coach for up-and-coming entrepreneurs who want to blast into the online space. Wondering what drew me to copywriting? PR was my first love. I cut my teeth doing PR for global lifestyle brands… and eventually realized that I was absolutely obsessed with helping brands get more visible.Since 2017, I've been working with entrepreneurs and fellow copywriters to stop being wallflowers and step into their own spotlight. Former clients include photography influencer Miko Hatori, and green beauty phenom Bella Opal.Natural born influencerHere are some resources to grow your brand's authority faster than wild bamboo 🌱✨1. Want copy that creates authentic connection and conversions? Check out my interview on The Copywriter Club Podcast. I share how to unlock your brand's special sauce… so that you can boost your know, like, and trust factor with your audience in no time. You'll also learn my foolproof methods to sell without sounding overly salesy. 2. Need a sales page that reads like a love letter? Grab my Super Sweet Sales Page Mini Course. In this free course, I share seven steps to writing a sales page that both converts and really sounds like you.3. Need clarity on your copy? Book a private consultation with yours truly. In just twenty minutes, I'll help you discover your biggest opportunities to boost your audience with irresistible copy that actually converts. 💌 Wrote you a love letter 💌Now that you've got some insight into how you can grow your brand's authority… head on over to your inbox for a special surprise from moi! You'll also get my Magic Words List for writing more engaging headlines. I'm soooo excited for your brand to become a household name, friend!