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What's your brand's fashion sense?

Want to know how your brand walks the cat-walk? 👠 Take the quiz to find out how to use your brand's signature style to give your copy, messaging, and authority a boost 🕶️ Plus get copywriting tips that fit your brand like a glove. It's time to get iconic!

Quiz Questions

  • 1.
    If you could only wear one kind of shoe for the rest of your life, which would you choose and why?
    • A.
      Oxfords. They're always a little bit dressed up, and always a little bit fancy.
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
    • B.
      Chelsea boots. They're just super fashionable no matter what. I want to stay on trend forever.
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • C.
      Running shoes. If I'm going to wear them my whole life, you best believe I want to preserve my feet.
      (Correlates to: Your Brand Style is… The Ultimate Uniform)
    • D.
      Clogs. I'll always be comfortable. Plus, I'll always give off a cheerful vibe.
      (Correlates to: Your Brand Style is… Boho Chic)
  • 2.
    Which style icon's look do you most admire?
    • A.
      James Dean. His style was so simple and effortless. The perfect basics meet the perfect fit.
      (Correlates to: Your Brand Style is… The Ultimate Uniform)
    • B.
      Miles Davis. He blended style influences to create something absolutely unique. Just like his music.
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • C.
      Diana Ross. Her style is fearless, unpredictable, and always stands out.
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
    • D.
      Princess Diana. Her casual, comfortable style made her so relatable. Her style expressed her warm personality.
      (Correlates to: Your Brand Style is… Boho Chic)
  • 3.
    Which popular TED Talk title sounds like one that you would give?
    • A.
      "10 Ways to Have a Better Conversation"
      (Correlates to: Your Brand Style is… Boho Chic)
    • B.
      "The Power of Introverts"
      (Correlates to: Your Brand Style is… The Ultimate Uniform)
    • C.
      "Your Elusive Creative Genius"
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • D.
      "Grit: The Power of Passion and Perseverance"
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
  • 4.
    Tell me about your business model...
    • A.
      I sell products.
      (Correlates to: )
    • B.
      I sell digital products/courses.
      (Correlates to: )
    • C.
      I'm a service provider.
      (Correlates to: )
    • D.
      Other.
      (Correlates to: )
  • 5.
    You're getting dressed up for a night on the town. What fashion-themed song are you listening to?
    • A.
      "These Boots Are Made for Walkin'" by Nancy Sinatra. "These boots are made for walkin'/ And that's just what they'll do/ One of these days these boots are gonna walk all over you"
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
    • B.
      "Fashion" by David Bowie. "Fashion, turn to the left/ Fashion (Right)/ Fashion"
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • C.
      "Undone - The Sweater Song" by Weezer.  "If you want to destroy my sweater/ Hold this thread as I walk away"
      (Correlates to: Your Brand Style is… The Ultimate Uniform)
    • D.
      "Vogue" by Madonna. "Come on, vogue (vogue)/ Let your body move to the music (move to the music)/ Hey, hey, hey"
      (Correlates to: Your Brand Style is… Boho Chic)
  • 6.
    What's your biggest challenge with your brand's copy?
    • A.
      I feel super uncomfortable writing copy for myself.
      (Correlates to: )
    • B.
      I enjoy creating content and copy… but when I get to the selling part, I start to feel sleazy.
      (Correlates to: )
    • C.
      I'm not confident in my writing skills.
      (Correlates to: )
    • D.
      I've worked with many copywriters and I don't think anyone has cracked the code on sounding like me.
      (Correlates to: )
    • E.
      Actually none of the above! I feel clear on my brand's voice and messaging.
      (Correlates to: )
  • 7.
    How long has your brand been in business, friend?
    • A.
      I'm still dipping my toe in the waters. But I know I'm going to dive in soon.
      (Correlates to: )
    • B.
      6 months to 1 year. I'm newer to the space, but I'm determined to build my brand and business. I know that powerful copy will get me there faster.
      (Correlates to: )
    • C.
      1-2 years. It's time to give my brand messaging a boost so I can get more qualified leads and supercharge my biz.
      (Correlates to: )
    • D.
      Several years now. I'm always staying on top of ways to build my authority and get more conversions from my copy.
      (Correlates to: )
  • 8.
    Woot! You just won a vacation. Which fashionista-approved destination are you going to visit?
    • A.
      Bali, Indonesia. I want to unwind and focus on self-care with gentle beach days and yoga. Plus I'll get lots of laid-back style inspo.
      (Correlates to: Your Brand Style is… Boho Chic)
    • B.
      Mykonos, Greece. Who can resist daytime clubbing, wacky outfits, and wild beach parties? I'm all in.
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • C.
      Kyoto, Japan. I'll get my mind all buzzy with visits to ancient temples and palaces. And I can't wait to check out the impeccable street style.
      (Correlates to: Your Brand Style is… The Ultimate Uniform)
    • D.
      Matera, Italy. Can't wait to dress up and check out the elegant new hotels and hip restaurants. Then take in the beauty of ancient ruins.
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
  • 9.
    Which of these quotes about fashion MOST speaks to you? 
    • A.
      “Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” — Vivienne Westwood
      (Correlates to: Your Brand Style is... Forever Fashionista)
    • B.
      “In order to be irreplaceable one must always be different.” — Coco Chanel
      (Correlates to: Your Brand Style is… Fabulously Fashion-Forward)
    • C.
      “Clothes mean nothing until someone lives in them.” — Marc Jacobs
      (Correlates to: Your Brand Style is… Boho Chic)
    • D.
      “We all have those go-to pieces in our closet that we keep for years and literally wear out before we retire them. I'm here to make the go-tos, the keepers.” —Jamie Okuma
      (Correlates to: Your Brand Style is… The Ultimate Uniform)

Quiz Outcomes

  • 1.
    Your Brand Style is… Fabulously Fashion-Forward
    Oh hey, my powerhouse friend! You're sharp, super-smart, and you know how to put on a show. Your brand style is bold and makes a strong impression. Just like Audrey Hepburn in big sunglasses and that perfect trench… your brand has iconic writing all over it. From more traditional looks to more extravagant styles, you and your brand know how to put on a show. When it comes to your marketing... you grab attention, but you also deliver. Your audience looks to you because you have a strong opinion about your industry. You're on top of the latest trends, and you're not shy about sharing your unique point of view. People want to know how you got where you are. You're all about inspiring people to go after their dreams like you have. Here's how you can use your brand style to boost your authority:To build your authority, look to avenues that allow you to share your point of view. Whether that's pitching podcasts or starting one of your own, sharing your voice is your superpower. "When in doubt, wear red." — Bill Blass✅ Copy That!Here Are the 3 Tricks for Writing Copy that Expresses Your Brand's Style 📚👇1. What Gets You Going?If you're really stumped about how to communicate your brand message, think back to the moment you decided to start your business. What was the eureka moment for you? What got you going?Take out a pen and paper and start to journal about the beginning of your business. As yourself these questions:What made you most excited to start your business? What were you rebelling against?What did you want to deliver to people?What's your why?Write in a stream-of-consciousness style without censoring yourself. Write until you feel something. Until it makes you emotional. Write about your brand's ethos and purpose.As you get clear on what got you going in the first place, you're going to discover so many juicy ways to enhance your brand's messaging!2. Great Style Makes Others Feel Beautiful"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." — Audrey HepburnWith this statement, style icon Audrey Hepburn reminds us of one of the most important rules about copy. It's always about your customer. Good copy is about what you're giving to others instead of what you're hoping to get from them.Try this exercise on for size: Go to your website's About Page. Read the page for how often it talks about you. Now read it and notice how often it speaks directly to your customer. A great About Page isn't really about you. It's about your customer. The next tip will help you speak directly to them. 3. Be ConversationalThink of writing as a conversation. When you write for your brand, you don't have to be formal. And avoid jargon at all costs. ←— You can even start sentences with "and" to let go of long sentences. (See what I did there?)Just like great style, simple is usually better than complicated. When it comes to copy, clear is always better than clever.So imagine you're having a conversation with someone who really, really needs what you have to offer. Write a letter to them. Tell them why you think they need to try your product or service. How will it change their life? What does it mean to you?Ciao Bella! I'm Your Copy Stylist...Hey Friend, I'm Zoe Rose, conversion copywriter for cutting-edge personal brands just like yours. I'm a mom of two, a former stylist, and a Bridgerton enthusiast. Oh, and I bake one mean blueberry crumble. I help coaches and course creators fully express their brand personality through authority-boosting web copy. As a brand voice strategist, I create custom-tailored messaging guides to help my clients define their brand style. So that they can rock their fabulousness every day like it's no big deal. I love helping personal brands boost their sales and visibility by being their glorious selves. Because nobody puts your brand in a corner!Want to Make Your Brand a Style Icon?Here Are Some Resources to Ignite Your Brand Image 🔥1. Is your marketing reaching the right people? Check out my interview on the Influencer Podcast. I share how you can make sure your web copy is designed for your most qualified leads. And then how you can use your signature brand style to convert those leads into customers. 2. If you want to write powerhouse copy for your biz... Follow me over on Instagram. You'll get a new bite-sized copy-tip every day, plus tons of freebies, prompts, and mindset hacks. 3. Need some discerning eyes on your copy ASAP? Book a free call with me. In just 20 minutes, I'll set you up with an action plan to fully express your brand's signature style through your web copy. Dressed to the Nines...Now that you're all dressed up...head on over to your inbox for a love letter from moi. Plus you'll get some bonus resources that'll help you pack more personality into your copy ASAP. Over the next week, I'll be hitting up your inbox with some copy stylin' tools of the trade. 💄Remember: You. Are. Fabulous! 🎩
  • 2.
    Your Brand Style is... Forever Fashionista
    Oh hey, my fashion-plate friend. You've got great taste and an impeccable eye. Your brand has the power to be a total influencer. Whether you're making waves at Paris Fashion week, or expertly combing the racks of your favorite thrift store for fun… You always score the best finds. The "where did that come from, it's so brilliant?" kinda finds. Your aesthetic is fully your own and you own it. Just like a great fashionista, you have a deep sense of your personal style. You know what does and doesn't work for you. Your brand also has a honed aesthetic and sense of style. When you bring your stylish a-game to your brand, it can cause a scene in the best way. What does your brand style mean for your brand's copy and marketing? It means you can communicate like a true artist. People come to you to have an elevated experience. You lift them up through beauty, joy, and fun. So be the bold influencer you are and try things out. See what sticks (and what copy is "sticky!"). Then let the rest roll off your back. Because you live in the moment and are super-intuitive, this way of doing business is totally you. Here's how you can use your brand style to boost your authority:Because your personal style is super-refined, think about elevating your brand through visual mediums like Pinterest and Instagram in particular. Even though you might already be rocking those platforms, this is your invitation to push your style further. Let yourself be as creative as you wish and it'll get a whole lot more fun for you. On a personal level, you are going to build your authority when you stop caring when your audience thinks. Give yourself permission to really trust your gut and your intuition. Be your fabulous self, and you'll make waves. "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening." —Coco Chanel✅ Copy That!Here Are the 3 Tricks for Writing Copy that Expresses Your Brand's Style 📚👇1. What Gets You Going?If you're really stumped about how to communicate your brand message, think back to the moment you decided to start your business. What was the eureka moment for you? What got you going?Take out a pen and paper and start to journal about the beginning of your business. As yourself these questions:What made you most excited to start your business? What were you rebelling against?What did you want to deliver to people?What's your why?Write in a stream-of-consciousness style without censoring yourself. Write until you feel something. Until it makes you emotional. Write about your brand's ethos and purpose.As you get clear on what got you going in the first place, you're going to discover so many juicy ways to enhance your brand's messaging!2. Great Style Makes Others Feel Beautiful"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." — Audrey HepburnWith this statement, style icon Audrey Hepburn reminds us of one of the most important rules about copy. It's always about your customer. Good copy is about what you're giving to others instead of what you're hoping to get from them.Try this exercise on for size: Go to your website's About Page. Read the page for how often it talks about you. Now read it and notice how often it speaks directly to your customer. A great About Page isn't really about you. It's about your customer. The next tip will help you speak directly to them. 3. Be ConversationalThink of writing as a conversation. When you write for your brand, you don't have to be formal. And avoid jargon at all costs. ←— You can even start sentences with "and" to let go of long sentences. (See what I did there?)Just like great style, simple is usually better than complicated. When it comes to copy, clear is always better than clever.So imagine you're having a conversation with someone who really, really needs what you have to offer. Write a letter to them. Tell them why you think they need to try your product or service. How will it change their life? What does it mean to you?Ciao Bella! I'm Your Copy Stylist...Hey Friend, I'm Zoe Rose, conversion copywriter for cutting-edge personal brands just like yours. I'm a mom of two, a former stylist, and a Bridgerton enthusiast. Oh, and I bake one mean blueberry crumble. I help coaches and course creators fully express their brand personality through authority-boosting web copy. As a brand voice strategist, I create custom-tailored messaging guides to help my clients define their brand style. So that they can rock their fabulousness every day like it's no big deal. I love helping personal brands boost their sales and visibility by being their glorious selves. Because nobody puts your brand in a corner!Want to Make Your Brand a Style Icon?Here Are Some Resources to Ignite Your Brand Image 🔥1. Is your marketing reaching the right people? Check out my interview on the Influencer Podcast. I share how you can make sure your web copy is designed for your most qualified leads. And then how you can use your signature brand style to convert those leads into customers. 2. If you want to write powerhouse copy for your biz... Follow me over on Instagram. You'll get a new bite-sized copy-tip every day, plus tons of freebies, prompts, and mindset hacks. 3. Need some discerning eyes on your copy ASAP? Book a free call with me. In just 20 minutes, I'll set you up with an action plan to fully express your brand's signature style through your web copy. Dressed to the Nines...Now that you're all dressed up...head on over to your inbox for a love letter from moi. Plus you'll get some bonus resources that'll help you pack more personality into your copy ASAP. Over the next week, I'll be hitting up your inbox with some copy stylin' tools of the trade. 💄Remember: You. Are. Fabulous! 🎩
  • 3.
    Your Brand Style is… Boho Chic
    Your brand is sweet, community-oriented, and makes everyone feel like a member of the cool-kids club. If your brand were a person, they'd sport soft, bohemian looks. The Boho style emphasizes your brand's empathic nature.Just like the dreamy and flowy clothing styles of the 1960s and 70s, your brand gives off a sensitive and compassionate vibe. People connect with your brand because they want to feel supported and included. Your brand's boho style is soft and calming like chilled-out neutrals or cheerful pastels. Your brand's laid-back style can also help your customers to relax. Although your brand's fashion sense is slightly whimsical, it's practical too. Your brand would rather rock a mary-jane than a kitten-heel. That's because your brand is always ready to take a stroll with a friend. Or walk miles to meet them. Your brand is all about connection and making your customers feel seen. Ethical and empathetic marketing naturally express your brand's flower-child fashion sense. If you're looking to learn more about ethical marketing, check out this article to dive deeper. Here's how you can use your brand style to boost your authority:Your brand's heartfelt style creates customer loyalty like no other. Think about producing content that amplifies connection. Whether that's a Facebook group, a membership program, or a podcast featuring real talk with inspiring guests."The secret of great style is to feel good in what you wear." — Ines de La Fressange✅ Copy That!Here Are the 3 Tricks for Writing Copy that Expresses Your Brand's Style 📚👇1. What Gets You Going?If you're really stumped about how to communicate your brand message, think back to the moment you decided to start your business. What was the eureka moment for you? What got you going?Take out a pen and paper and start to journal about the beginning of your business. As yourself these questions:What made you most excited to start your business? What were you rebelling against?What did you want to deliver to people?What's your why?Write in a stream-of-consciousness style without censoring yourself. Write until you feel something. Until it makes you emotional. Write about your brand's ethos and purpose.As you get clear on what got you going in the first place, you're going to discover so many juicy ways to enhance your brand's messaging!2. Great Style Makes Others Feel Beautiful"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." — Audrey HepburnWith this statement, style icon Audrey Hepburn reminds us of one of the most important rules about copy. It's always about your customer. Good copy is about what you're giving to others instead of what you're hoping to get from them.Try this exercise on for size: Go to your website's About Page. Read the page for how often it talks about you. Now read it and notice how often it speaks directly to your customer. A great About Page isn't really about you. It's about your customer. The next tip will help you speak directly to them. 3. Be ConversationalThink of writing as a conversation. When you write for your brand, you don't have to be formal. And avoid jargon at all costs. ←— You can even start sentences with "and" to let go of long sentences. (See what I did there?)Just like great style, simple is usually better than complicated. When it comes to copy, clear is always better than clever.So imagine you're having a conversation with someone who really, really needs what you have to offer. Write a letter to them. Tell them why you think they need to try your product or service. How will it change their life? What does it mean to you?Ciao Bella! I'm Your Copy Stylist...Hey Friend, I'm Zoe Rose, conversion copywriter for cutting-edge personal brands just like yours. I'm a mom of two, a former stylist, and a Bridgerton enthusiast. Oh, and I bake one mean blueberry crumble. I help coaches and course creators fully express their brand personality through authority-boosting web copy. As a brand voice strategist, I create custom-tailored messaging guides to help my clients define their brand style. So that they can rock their fabulousness every day like it's no big deal. I love helping personal brands boost their sales and visibility by being their glorious selves. Because nobody puts your brand in a corner!Want to Make Your Brand a Style Icon?Here Are Some Resources to Ignite Your Brand Image 🔥1. Is your marketing reaching the right people? Check out my interview on the Influencer Podcast. I share how you can make sure your web copy is designed for your most qualified leads. And then how you can use your signature brand style to convert those leads into customers. 2. If you want to write powerhouse copy for your biz... Follow me over on Instagram. You'll get a new bite-sized copy-tip every day, plus tons of freebies, prompts, and mindset hacks. 3. Need some discerning eyes on your copy ASAP? Book a free call with me. In just 20 minutes, I'll set you up with an action plan to fully express your brand's signature style through your web copy. Dressed to the Nines...Now that you're all dressed up...head on over to your inbox for a love letter from moi. Plus you'll get some bonus resources that'll help you pack more personality into your copy ASAP. Over the next week, I'll be hitting up your inbox with some copy stylin' tools of the trade. 💄Remember: You. Are. Fabulous! 🎩
  • 4.
    Your Brand Style is… The Ultimate Uniform
    You've got a clean, high-quality, and chic vibe that will stand the test of time. You know that trends come and go, but you're here to stay. Like Steve Jobs or Fran Lebowitz, your brand's style is the uniform. You understand that true authority doesn't come from the bells and whistles of a brand. It comes from the quality of your ideas. You're known for your depth, breadth of knowledge, and keen intelligence. Just like the uniform, your brand is never going to be tacky, outlandish, or too over the top. Your brand is the thoughtful observer who's here to change the world and get things done. The coolest thing about a uniform? It can make you a style icon. Your brand can totally rock a signature style that your customers turn to again and again. Because you're consistent, straightforward, and you deliver.Here's how you can use your brand style to boost your authority:Just like the written word, your brand's thoughtful perspective is not going to go out of style any time soon. Your brand would do well to publish well-researched guest blog posts on highly respected platforms. Use your strong research and analytical skills to wow your audience, and keep them intrigued.Wondering what to write about? Your brand is all about strong systems and productivity hacks. Why not share some of these strategic tips with your audience? "Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes." —Vivienne Westwood✅ Copy That!Here Are the 3 Tricks for Writing Copy that Expresses Your Brand's Style 📚👇1. What Gets You Going?If you're really stumped about how to communicate your brand message, think back to the moment you decided to start your business. What was the eureka moment for you? What got you going?Take out a pen and paper and start to journal about the beginning of your business. As yourself these questions:What made you most excited to start your business? What were you rebelling against?What did you want to deliver to people?What's your why?Write in a stream-of-consciousness style without censoring yourself. Write until you feel something. Until it makes you emotional. Write about your brand's ethos and purpose.As you get clear on what got you going in the first place, you're going to discover so many juicy ways to enhance your brand's messaging!2. Great Style Makes Others Feel Beautiful"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." — Audrey HepburnWith this statement, style icon Audrey Hepburn reminds us of one of the most important rules about copy. It's always about your customer. Good copy is about what you're giving to others instead of what you're hoping to get from them.Try this exercise on for size: Go to your website's About Page. Read the page for how often it talks about you. Now read it and notice how often it speaks directly to your customer. A great About Page isn't really about you. It's about your customer. The next tip will help you speak directly to them. 3. Be ConversationalThink of writing as a conversation. When you write for your brand, you don't have to be formal. And avoid jargon at all costs. ←— You can even start sentences with "and" to let go of long sentences. (See what I did there?)Just like great style, simple is usually better than complicated. When it comes to copy, clear is always better than clever.So imagine you're having a conversation with someone who really, really needs what you have to offer. Write a letter to them. Tell them why you think they need to try your product or service. How will it change their life? What does it mean to you?Ciao Bella! I'm Your Copy Stylist...Hey Friend, I'm Zoe Rose, conversion copywriter for cutting-edge personal brands just like yours. I'm a mom of two, a former stylist, and a Bridgerton enthusiast. Oh, and I bake one mean blueberry crumble. I help coaches and course creators fully express their brand personality through authority-boosting web copy. As a brand voice strategist, I create custom-tailored messaging guides to help my clients define their brand style. So that they can rock their fabulousness every day like it's no big deal. I love helping personal brands boost their sales and visibility by being their glorious selves. Because nobody puts your brand in a corner!Want to Make Your Brand a Style Icon?Here Are Some Resources to Ignite Your Brand Image 🔥1. Is your marketing reaching the right people? Check out my interview on the Influencer Podcast. I share how you can make sure your web copy is designed for your most qualified leads. And then how you can use your signature brand style to convert those leads into customers. 2. If you want to write powerhouse copy for your biz... Follow me over on Instagram. You'll get a new bite-sized copy-tip every day, plus tons of freebies, prompts, and mindset hacks. 3. Need some discerning eyes on your copy ASAP? Book a free call with me. In just 20 minutes, I'll set you up with an action plan to fully express your brand's signature style through your web copy. Dressed to the Nines...Now that you're all dressed up...head on over to your inbox for a love letter from moi. Plus you'll get some bonus resources that'll help you pack more personality into your copy ASAP. Over the next week, I'll be hitting up your inbox with some copy stylin' tools of the trade. 💄Remember: You. Are. Fabulous! 🎩