With a huge 2 billion daily users Facebook is definitely not a platform to dismiss. Snapchat and Instagram might be catching the attention of the younger demographic, Facebook is still pulling in 79% of internet users. 68% of US adults report using Facebook (3/4 of those use it daily).
With a sophisticated Ads Manager, Live Video, Facebook Groups and Pages, Business pages and analytics, Facebook could help you take your business to the next level .
With multiple ways to connect to your audience, several different mediums to play with and a potential advertising reach of millions, Facebook is THE platform for business, showing your personality and running groups.
If you want flexibility, lots of tools to play with and a fantastic, flexible platform - Facebook is your best choice.