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What Social Network Is Best For Your Brand?
Take this six-question quiz to find out which social network is best to market to your potential attendees.
What’s the average age of your attendees?
<22 years old
23-29 years old
30-49 years old
50+ years old
1 / 6
Does your event appeal more to one gender than another?
Primarily women
Primarily men
Everyone!
2 / 6
What is the average income of your target attendee?
<$30,000
$30-49,000
$50-75,000
$75,000+
Any income level
3 / 6
What category best describes your event?
Food & Drink
Performing Arts
Professional or Educational
Races/Sports
Music festival or concert
Fundraiser
4 / 6
What type of content will you post most frequently?
Links to longer articles, like interviews or best practices
Links to visual-intensive articles, like infographics or how-to guides
Pictures and videos from your event
Links to ticket sales
Sharing great posts from attendees
5 / 6
How social media-savvy is the person who will be managing your social media, on a scale of 1 to 5?
1: Social media expert
2: Super-savvy socialite, but just shy of being a pro
3: Posts frequently and understands how the most popular platforms work
4: Knows the basics of some platforms
5: Just starting out online
6 / 6
Instagram is a great fit for photogenic events. With more than 400 million monthly active users, you can reach potential attendees for artsy festivals, swanky food & wine affairs, moving dance performances, and more. Instagram is most popular among millennial women, many of whom are college students.
With 320 million monthly active users, Twitter is the perfect fit to reach a younger, tech-savvy crowd. The site is most popular among high-income millennials — often college grads making more than $50k per year — with slightly more male users than female.
With 1.59 billion monthly active users, Facebook is far and away the most popular social network across ages, genders, and income levels. The News Feed is a crowded place to make your event stand out — but also has the potential to connect your event with more than 70% of online adults. That’s some serious reach when you’re trying to sell more tickets.